Warner Bros. Television Studios
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Warner Bros. Television Studios
Warner Bros. Television Studios
Warner Bros. Television
FormerlyWarner Bros. Television Division (also known as Warner Bros. Television Productions) (1955-1967)
Warner Bros.-Seven Arts (1967-1970)
Warner Bros. Television (1955-1967, 1970-2020)
FoundedMarch 21, 1955; 66 years ago (1955-03-21)[1]
FounderWilliam T. Orr
Headquarters4000 Warner Boulevard,, ,
Area served
Key people
Channing Dungey (Chairman, Warner Bros. Television Group)
Brett A. Paul (President)
ProductsTelevision programs
RevenueIncrease US$5.62 billion (2015)[2]
Increase US$344 million (2015)
ParentWarner Bros.

Warner Bros. Television Studios[4] (operating under the name Warner Bros. Television; formerly Warner Bros. Television Division and Warner Bros. Television Productions) is the television production and distribution arm owned by Warner Bros. Entertainment, a subsidiary of AT&T's WarnerMedia. Alongside ViacomCBS' television arm CBS Studios, it serves as a television production arm of The CW (in which WarnerMedia has a 50% ownership stake), though it also produces shows for other networks, such as Shameless on Showtime. As of 2015, it is one of the world's two largest television production companies measured by revenue and library (along with Sony Pictures Television).[5][6]

History and production

Beginning and saturation

The division was started on March 21, 1955,[1] with its first and most successful head being Jack L. Warner's son-in-law William T. Orr. ABC had major success against its competition with Walt Disney's Disneyland TV series and approached Warner Bros. initially with the idea of purchasing the studio's film library (WB eventually sold the rights to the negatives of pre-1950 films and pre-1948 cartoons and shorts to Associated Artists Productions, or a.a.p., in 1956[7][8]). WB formally entered television production with the premiere of its self-titled anthology series Warner Bros. Presents on ABC. The one-hour weekly show featured rotating episodes of television series based on the WB films, Casablanca and Kings Row, as well as an original series titled Cheyenne with Clint Walker. The first one-hour television western, Cheyenne became a big hit for the network and the studio with the added advantage of featuring promotions for upcoming Warner Bros. cinema releases in the show's last ten minutes. One such segment for Rebel Without a Cause featured Gig Young notably talking about road safety with James Dean.

With only Cheyenne being a success, WB ended the ten-minute promotions of new films and replaced Warner Bros. Presents with an anthology series titled Conflict. It was felt that "Conflict" was what the previous series lacked. Conflict showed the pilots for Maverick and 77 Sunset Strip[].

The success of Cheyenne led WBTV to produce many series for ABC such as Westerns (Maverick, Lawman, Colt .45, Bronco, a spin off of Cheyenne, Sugarfoot, and The Alaskans), crime dramas (77 Sunset Strip, Hawaiian Eye, Bourbon Street Beat, and Surfside 6), and other shows such as The Gallant Men and The Roaring Twenties using stock footage from WB war films and gangster films respectively. The company also produced Jack Webb's Red Nightmare starring Jack Kelly for the U.S. Department of Defense that was later shown on American television on Jack Webb's General Electric True.

All shows were made in the manner of WB's B pictures in the 1930s and 1940s;[9] fast-paced, much stock footage from other films, stock music from the Warners music library and contracted stars working long hours for comparatively small salaries with restrictions on their career.

During the 1960 Writers Guild of America strike, WB reused many plots from its films and other television shows under the nom de plume of "W. Hermanos".[10] This was another example of imitating Warner Bros' B Pictures who would remake an "A" film and switch the setting.[11]

Two of the most popular stars, James Garner and Clint Walker, quit over their conditions. Garner never returned to the Warner's fold during this period, instead moving forward into a major theatrical film career. Successful Warner's television stars found themselves in leading roles of many of the studio's theatrical films with no increase in salary. Efrem Zimbalist Jr. was simultaneously the lead of 77 Sunset Strip briefly overlapping with a recurring role as "Dandy Jim Buckley" on Maverick, and also headlined several films until exhaustion forced the studio to give him a rest. Many other actors under contract to Warner's at the time, who despite their work conditions, did see their stars rise over time, albeit for most only briefly, included Jack Kelly, Will Hutchins, Peter Brown, Ty Hardin, Wayde Preston, John Russell, Donald May, Rex Reason, Richard Long, Van Williams, Roger Smith, Mike Road, Anthony Eisley, Robert Conrad, Robert McQueeney, Dorothy Provine, Diane McBain and Connie Stevens. Edd Byrnes and Troy Donahue would become teen heartthrobs. Another contract player, Englishman Roger Moore (Maverick and The Alaskans), was growing displeased with Warner as his contract was expiring and would relocate to Europe from Hollywood, becoming an international star on television, and eventually, in theatrical films, playing James Bond among other roles. Warners also contracted established stars such as Ray Danton, Peter Breck, Jeanne Cooper and Grant Williams. These stars often appeared as guest stars, sometimes reprising their series role in another TV series.

The stars appeared in WB cinema releases with no additional salary, with some such as Zimbalist, Walker, Garner (replacing Charlton Heston in Darby's Rangers), and Danton (replacing Robert Evans in The Rise and Fall of Legs Diamond[12]) playing the lead roles; many of the stars appeared in ensemble casts in such films as The Chapman Report and Merill's Marauders. Some stars such as Connie Stevens, Edd Byrnes, Robert Conrad and Roger Smith made albums for Warner Bros. Records. One particular recording, a novelty tune titled Kookie, Kookie (Lend Me Your Comb) became a big hit for Edd Byrnes and Connie Stevens (1959). The following year, Connie Stevens had her own hit, with Sixteen Reasons.

It was during this period that series, particularly Westerns like Cheyenne and Maverick, and the crime dramas like 77 Sunset Strip, Hawaiian Eye and Surfside 6 featured catchy theme songs that became just as much a part of the American pop culture landscape as the shows themselves. Depending on the particular series (in this case, the Westerns), William Lava or David Buttolph would compose the music, with lyrics by Stan Jones or Paul Francis Webster, among others. For the crime shows, it was up to the songwriting team of Jerry Livingston and Mack David, who also scored the themes for the sitcom Room for One More, and The Bugs Bunny Show.

In 1960, WBTV turned its attentions to the younger viewer as they brought Bugs Bunny and the other WB cartoon characters to prime time, with The Bugs Bunny Show, which featured cartoons released after July 31, 1948 (which had not been sold to Associated Artists Productions.), combined with newly animated introductory material. Also, that year saw the debut of The Roaring Twenties, which was thought to be a more benign alternative to Desilu's The Untouchables. Whether or not that was actually the case, it was, in fact, much less successful.

WBTV expanded on its existing genre of Westerns and crime dramas, and in January 1962, produced its first sitcom, Room For One More. Based on the memoirs of Anna Rose, which in 1952 WB made into a movie starring Cary Grant and his then-wife Betsy Drake (the only movie that they worked together in) about a married couple with two children of their own who went on to adopt at least two more. The TV series starred Andrew Duggan and Peggy McCay as George and Anna Rose. Acting legend Mickey Rooney's son Tim, and Ahna Capri, who would continue to do episodic TV roles and feature films (arguably, her best-known movie was Enter the Dragon starring Bruce Lee) were cast as the Rose's natural children. The show only lasted for half a season. In the fall of that year, a WWII drama The Gallant Men debuted, but lasted for only one season.

WBTV exclusively produced shows for the ABC network until 1962, when GE True premiered on CBS.

In 1964, WBTV once again tried to turn a classic film comedy of its own into a sitcom, with No Time for Sergeants. Both the sitcom and the 1958 movie were based on the 1955 Broadway play, which starred Andy Griffith (TV's The United States Steel Hour also adapted the stage play for TV in 1956). The sitcom starred Sammy Jackson as Will Stockdale, a naive Georgia farm boy drafted into the military. 1965 saw the debut of F Troop, a Western spoof taking place at a U.S. Army post after the Civil War. Despite lasting only two seasons, it is still considered a classic of its type. Forrest Tucker, Larry Storch, and Ken Berry led an ensemble cast featuring military misfits, and an Indian tribe, who, among other things, forgot how to do a rain dance.

The streak of identifiable series subsided in 1963 with a halt of using stock company contract players and Jack Webb taking over WBTV and not being particularly successful. However, many series were still filmed at Warner Bros. such as F Troop and The F.B.I.[13]

Later years

In 1976, the company acquired The Wolper Organization, most notably for Chico and the Man and Welcome Back, Kotter. In 1989, it acquired Lorimar-Telepictures. Telepictures was later folded into WBTV's distribution unit, and in 1990, came back as a television production company. In 1993, Lorimar Television was folded into WBTV.

In 2003, WBTV adopted a shortened version of As Time Goes By for its closing logo; it was first used as the opening theme to Warner Bros. movies in 1999.

In 2006, WBTV made its vast library of programs available for free viewing on the Internet (through sister company AOL's IN2TV service), with Welcome Back, Kotter as its marquee offering. Some of these programs have not been seen publicly since their last syndicated release in the 1980s.

WBTV has had a number of affiliated production houses that have co-produced many of their shows with WBTV. These include but are not limited to: Ralph Edwards-Stu Billett Productions (The People's Court) Harvey Levin Productions (TMZ), CBS Productions/CBS Paramount Television (Cold Case), NBC Studios/NBCUniversal Television (The Fresh Prince of Bel-Air, Will & Grace), Sony Pictures Television (Coma), Big Ticket Television (The Jamie Kennedy Experiment), AND Syndicated Productions (Judge Mathis), Bruce Helford's Mohawk Productions (The Drew Carey Show, The Norm Show, The Oblongs, George Lopez), John Wells Productions (ER, The West Wing, Third Watch), Chuck Lorre Productions (Two and a Half Men, The Big Bang Theory, Young Sheldon, Mike & Molly, Mom), Doozer (Undateable), Fremantle (The All-New Let's Make a Deal, Second Chance), Jerry Bruckheimer Television (Without a Trace, Cold Case), Bad Robot Productions (Fringe, Person of Interest, Revolution), Rockne S. O'Bannon Television, Miller-Boyett Productions - which was inherited from Lorimar (Full House, Perfect Strangers, Family Matters, Step by Step), Berlanti Productions (Arrowverse) and in 2010, Conan O'Brien's production company Conaco switched its affiliation to WBTV from Universal Media Studios, coinciding with O'Brien's move to his new talk show, Conan at Time Warner-owned TBS.[14] The company most recently signed Christina Lee, the Made for Love showrunner for an overall deal.[15]

In August 2009 in Australia, The Nine Network and WBTV launched digital free-to-air channel GO! with WBTV holding a 33% stake in the new joint venture with Sony Pictures (titles were later picked up by rival Seven in 2011). During that, the network signed 4 more years with the output between 2011 and 2015.

On June 11, 2012, WBTV acquired Alloy Entertainment.[16][17] On June 2, 2014, Warner Bros. Television Group purchased all of Eyeworks' companies outside of the United States, rebranding as Warner Bros. International Television Production. Eyeworks USA however, will remain independent.[18]

In 2020, Warner Bros. Television was renamed Warner Bros. Television Studios as part of WarnerMedia's restructuring of its television divisions.[][19] It was announced that recently that former Keshet Studios employee Rachel Kaplan and her Absecon Entertainment company signed a deal with the studio.[20] Despite the name change, the company is still traded as Warner Bros. Television for on-screen.

Local operations

In addition to the main Warner Bros. Television Studios label, the company also owns and operates the following production companies in the United States:

Warner Horizon Television

Warner Horizon Television is Warner Bros. Television Studios's alternative television, cable and streaming production unit; founded in 2006, it originally operated as a singular label encompassing both scripted and unscripted productions. Notable series and films produced by the Warner Horizon units include The Bachelor dating show franchise, The Voice, Pretty Little Liars (and spin-offs Ravenswood and Pretty Little Liars: The Perfectionists), Ellen's Game of Games, Fuller House, The Masked Singer (and spin-off The Masked Dancer), Whose Line Is It Anyway?, You and Pennyworth.

On August 10. 2020, Warner Bros. Television Group separated the Warner Horizon label into two standalone companies maintaining individualized production focuses:

  • Warner Horizon Scripted Television--which combined its operations with those of Warner Bros. Television through the Warner Horizon split-up[21]--focuses on production of scripted comedic and dramatic programs for cable networks and subscription-based streaming platforms.
  • Warner Horizon Unscripted Television--which was folded into Warner Bros. Unscripted & Alternative Television under the realignment[22]--focuses on production of reality television programs, documentaries and other alternative programming formats for broadcast and cable networks, and subscription-based streaming platforms.

Alloy Entertainment

Alloy Entertainment is a creative think tank that develops and produces original books, television series and feature films. The company, a division of Warner Bros. Television Group, generates unique commercial entertainment franchises and collaborates with authors, leading publishers, streaming services, television networks and movie studios to deliver its properties to the world. Notable series and films produced by Alloy include The Sisterhood of the Traveling Pants, Gossip Girl, The Vampire Diaries, Pretty Little Liars, The 100, The Sun is Also a Star, Everything, Everything and You.

Blue Ribbon Content

Formed in 2014, Blue Ribbon Content (BRC) is Warner Bros. Television Studios's digital series production unit, continuing the Television Group's commitment to create new and compelling programming for the digital marketplace. BRC is charged with developing and producing live-action series for digital platforms, tapping the creative talent already working at the Studio while also identifying opportunities for collaboration with new writers and producers. In addition to live-action programming, BRC produces animated programming as well as content for emerging platforms such as virtual reality. BRC takes its name from the classic "Blue Ribbon" features that show up in select Merrie Melodies and Looney Tunes cartoons.

BRC's slate includes original program concepts as well as new shows based on Warner Bros.'s wide-ranging collection of intellectual property. Live-action BRC productions include series such as the horror/thriller Critters: A New Binge for Shudder and horror/comedy The Pledge for CW Seed, as well as the following original films: The Banana Splits Movie and Critters Attack! for Warner Bros. Home Entertainment and Syfy, plus Good Girls Get High for AT&T's DirectTV Cinema. BRC also produces the upcoming mixed-media series BizarroTV for DC Universe, plus the animated series Deathstroke: Knights & Dragons for CW Seed.


Telepictures is a producer of innovative, multiplatform television series and digital content for the first-run syndication, cable, streaming and digital marketplace. Programs produced by Telepictures have won 93 Emmy Awards in the last 20 years, including Outstanding Talk Show or Outstanding Talk Show Host for 16 of the last 19 years. Telepictures series include the No. 1 entertainment talk show The Ellen DeGeneres Show, as well as Extra, Judge Mathis, The People's Court, The Real and TMZ, in addition to the NBC primetime series Ellen's Game of Games and Ellen's Greatest Night of Giveaways (both produced in association with Warner Horizon Unscripted Television). Telepictures is also producing the upcoming Elizabeth Smart-led series Smart Justice for Lifetime and the new HBO Max competition series Ellen's Next Great Designer.[]

Television distribution and broadcast syndication arm

Warner Bros. Domestic Television Distribution
FormerlyWarner Bros. Television Distribution (1972-1989)
IndustryTelevision distribution
broadcast syndication
FoundedSeptember 8, 1972; 48 years ago (1972-09-08) in Burbank, California
United States
Area served
United States
ParentWarnerMedia Sales & Distribution

Warner Bros. Domestic Television Distribution (formerly Warner Bros. Television Distribution) is the television distribution and broadcast syndication arm of Warner Bros. Television Studios, itself is the television production and distribution arm of Warner Bros. Entertainment, a division of WarnerMedia, managed under its Sales & Distribution division.

Established in September 1972, the arm was originally known as Warner Bros. Television Distribution before taking on its current name in 1989 following the acquisition of Lorimar-Telepictures.

International operations


Warner Bros. International Television Production Australia (WBITPA) was founded in 2004 as Eyeworks Australia before being rebranded in 2014.[23]

As Eyeworks Australia, shows produced include Celebrity Splash, Being Lara Bingle, Gangs of Oz and Territory Cops. Following the rebrand, WBITPA began producing The Bachelor Australia from its fourth season, spin-offs The Bachelorette Australia from its second season[24] & Bachelor in Paradise, as well as First Dates, the eighth season of Who Do You Think You Are?,[25] the sixteenth season of Dancing with the Stars and The Masked Singer Australia.[26]


The Spanish subsidiary was acquired as part of the Eyeworks takeover in 2014.[27] Eyeworks España was renamed Warner Bros. International Television Production España in December 2015.[27][28]

Shows produced by WBITVP España include Juego de juegos [es], based on Ellen's Game of Games; First Dates [es], based on the British show of the same name; Pesadilla en la Cocina [es], based on Ramsay's Kitchen Nightmares; ¿Quién quiere ser millonario? (España) [es], based on the British Who Wants to Be a Millionaire?; and Ven a cenar conmigo [es], based on the British Come Dine with Me.[29] Along with Mediaset España and Netflix, the company also co-produced Brigada Costa del Sol.[30][31]

United Kingdom

Established as Shed Productions in 1998, the company was acquired by Time Warner in 2010, before being rebranded as Warner Bros. Television Productions UK in 2015.


See also


  1. ^ a b "Warner Bros. Enters Tv Field With Pact for ABC-TV Shows". Broadcasting: 112. March 21, 1955.
  2. ^ "Low Theatrical Revenues Pull Down Warner Bros. Revenue - Market Realist".
  3. ^ a b Goldberg, Leslie (2020-08-10). "Warner Bros. Consolidates Its TV Studios". The Hollywood Reporter. Retrieved .
  4. ^ Goldberg, Lesley; Jarvey, Natalie (August 7, 2020). "Bob Greenblatt, Kevin Reilly Out Amid Major WarnerMedia Restructuring". The Hollywood Reporter. Retrieved 2020.
  5. ^ Andreeva, Nellie (28 September 2015). "Steve Mosko Named Chairman Of Sony Pictures TV".
  6. ^ Littleton, James Rainey,Cynthia (24 November 2015). "After a Rough Film Year, Can Kevin Tsujihara Lead Warner Bros. Back to the Top?".
  7. ^ Sperling, Cass Warner, Warner Jr, Jack, Millner Cork Hollywood Be They Name
  8. ^ "Media History Digital Library : Free Texts : Download & Streaming : Internet Archive".
  9. ^ p.88 Baughman, James L. The Republic of Mass Culture" Journalism, Filmmaking, and Broadcasting in America since 1941 JHU Press 2006
  10. ^ p.54 Weaver, Tom I Talked With a Zombie Robert Colbert Interview 2008 McFarland
  11. ^ pp.86-87 Davis, Ronald L. Just Making Movies: Company Directors on the Studio System Vincent Sherman interview 2005 University Press of Mississippi
  12. ^ p.81 Evans, Robert The Kid Stays in the Picture 1994 Phoenix Books
  13. ^ Woolley, Lynn, Malsbar, Robert, Strange Jr, Robert G Warner Bros. Television: Every Show of the Fifties and Sixties Episode-By-Episode McFarland Company (1985)
  14. ^ Andreeva, Nellie (2010-04-24). "EXCLUSIVE: Warner Bros TV Signing Conan O'Brien's Company To Big Production Deal". Deadline.com. Retrieved .
  15. ^ Goldberg, Lesley; Goldberg, Lesley (2021-05-28). "'Made for Love' Showrunner Inks Warner Bros. TV Overall Deal (Exclusive)". The Hollywood Reporter. Retrieved .
  16. ^ "Hollywood Deadline" Warner Bros TV Group Acquires Alloy Entertainment deadline.com, Retrieved on June 12, 2012
  17. ^ "Hollywood Reporter" Warner Bros. TV Group Acquires 'Gossip Girl' Producer Alloy Entertainment hollywoodreporter.com, Retrieved on June 12, 2012
  18. ^ Tartaglione, Nancy (2 June 2014). "Warner Bros TV Group Seals Acquisition Of Eyeworks' Non-U.S. Businesses".
  19. ^ "WarnerMedia Organization Update". August 7, 2020.
  20. ^ White, Peter (2020-12-03). "Rachel Kaplan Launches Absecon Entertainment, Strikes Overall Deal With Warner Bros. Television". Deadline. Retrieved .
  21. ^ Nellie Andreeva (August 10, 2020). "Warner Bros TV & Warner Horizon Scripted TV Combine Operations; Clancy Collins White Upped, Leigh London Redman Named Head Of Drama". Deadline Hollywood. Penske Media Corporation. Retrieved 2021.
  22. ^ Nellie Andreeva (August 10, 2020). "Warner Bros' Unscripted TV Division Consolidates Some Operations; Telepictures' Donna Redier Linsk Exits". Deadline Hollywood. Penske Media Corporation. Retrieved 2021.
  23. ^ Knox, David (3 June 2014). "Warner Bros takes over Eyeworks". TV Tonight. Retrieved 2016.
  24. ^ Knox, David (29 November 2015). "Warner Bros to now produce The Bachelor franchise". TV Tonight. Retrieved 2016.
  25. ^ "Warner Bros International Television Production Australia". Retrieved 2016.
  26. ^ Knox, David (27 May 2019). "10 to Mount The Masked Singer". TV Tonight. Retrieved 2019.
  27. ^ a b "La productora de First Dates vuelve al beneficio en su año más agitado". Dircomfidencial (in Spanish). 3 October 2017. Retrieved 2019.
  28. ^ "Boletín Oficial del Registro Mercantil" (PDF) (in Spanish) (248). 17 December 2015. p. 55123. Retrieved 2019.
  29. ^ "Warner Bros International Television Production, Spain". Retrieved 2019.
  30. ^ Hopewell, John; De Pablos, Emiliano (28 May 2018). "Mediaset España, Warner Bros., Netflix Link for New Spanish Drama". Variety. Retrieved 2019.
  31. ^ "Exclusiva: Antena 3 renueva '¿Quién quiere ser millonario?'". El Televisero (in Spanish). 2020-01-30. Retrieved .

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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