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|Founded||29 May 1926|
|Vrijzinnig Protestantse Radio Omroep|
The VPRO (stylized vpro; originally an acronym for Vrijzinnig Protestantse Radio Omroep, lit. 'Liberal Protestant Radio Broadcaster') is a Dutch public broadcaster, which forms a part of the Dutch public broadcasting system. Founded in 1926 as a liberal Protestant broadcasting organization, it gradually became more social liberal than Protestant in the 1950s and 1960s, and the original meaning of the acronym was eventually dropped.
In 1967, VPRO was the first broadcaster in the Netherlands to show a nude woman - Phil Bloom - on national television. The VPRO is known for producing and broadcasting quality, sometimes avant-garde programmes, documentaries and films. The target audience of the VPRO consists mainly of highly educated and creative people (e.g. artists, designers, scientists).