Softonic
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Softonic
Softonic.com
Type of site
Software hosting service
Available inArabic, German, English, Spanish, Indonesian, Italian, Japanese, Korean, Dutch, Polish, Portuguese, Russian, Thai, Turkish, Vietnamese and Chinese.
CEOScott Arpajian
Revenue$25 to $50 million (USD) per year
URLen.softonic.com
CommercialYes
RegistrationNot required
Launched1997; 24 years ago (1997)
Current statusOnline

Softonic.com is a web portal based in Barcelona, Catalonia, Spain. It was founded in June 1997 and is owned by Softonic International. Some of Softonic's products, such as the "Softonic Downloader" (discontinued in 2015), have been described as "harming the user".

History

Softonic started in 1996 as a file-oriented download service called Shareware Intercom,[1] at Intercom Online (Grupo Intercom), a provider of Internet services in Cerdanyola del Vallès, near Barcelona (Catalonia, Spain). Files for the website originally came from the "Files Library Intercom BBS" at Intercom Online, using a "5-step semi-automated process", which was later greatly simplified.[2] The company also offered monthly CDs of its software library for users tired of "having to wait for downloads to complete or pay exorbitant phone bills."[3] In 1999, the service was described as having a "generosity of games, antivirus, education and the long, seductive etcetera."[4] In 2000, the company became independent under the name Softonic.[5] In 2004, Softonic was made available in German, and in 2005, English.[6] Initially the service was oriented only to downloads of DOS and Windows software,[7] but it evolved to offer software downloads for Mac and mobile platforms.

Softonic was listed as the "Best place to work in Spain (100-250 employees)" in an annual study by the Great Place to Work Institute from 2009-2011, and as second-best in 2008.[8][9] In 2009 and 2011, the site was listed as having the most unique visitor traffic in Spain by audit bureau OJD Interactiva.[10][11]

At the end of 2014, Softonic announced that a headcount reduction procedure would be carried out as a cost-cutting measure, allegedly due to financial and organizational reasons. In December, the company formalized the dismissal of 156 employees, against the initial estimation of 207.[12]

In February, 2015, Softonic announced that industry veteran and Download.com co-founder Scott Arpajian had been appointed as CEO of Softonic, replacing Founder Tomás Diago.[13]

In July 2016, Softonic announced a partnership with business software platform Crozdesk.[14]

In May 2017, the company announced that it had hired international executive Sophie Bernard as Vice President of Strategy. [15]

In October 2019, Softonic acquired Ghacks.[16]

Controversies

Softonic's "Softonic Downloader" was described by the company's CEO as having "facilitated bad behaviour amongst third party vendors which ended up harming the user".[17] In March 2015, Softonic announced it was discontinuing the Downloader as part of a move to "regain the trust of users, which was partially lost during many years of bad practises with its Softonic downloader, toolbar and recommended offers".[17]

References

  1. ^ "Shareware". Intercom.es. Archived from the original on 2000-10-21.
  2. ^ "Backstage" (in Spanish). Shareware.Intercom.es. Archived from the original on February 21, 1999. English tr..
  3. ^ "CDROMs Softonic". Softonic.com. Archived from the original on December 5, 2000.
  4. ^ "Enredados (Tangled)" (in Spanish). Spain: El Tiempo. December 19, 1999. (English tr.).
  5. ^ "About pmiiumima". Softonic.com. Retrieved 2011.
  6. ^ "About Softonic". Softonic.com. Archived from the original on December 15, 2005.CS1 maint: unfit URL (link)
  7. ^ "Shareware.intercom" (in Spanish). shareware.intercom.es. Archived from the original on December 24, 1997.CS1 maint: unfit URL (link)
  8. ^ "Best Workplaces in Spain 2011". Great Place to Work. Retrieved 2011.
  9. ^ "Vodafone, Louis Vuitton y Softonic, entre las mejores empresas para trabajar en España". El Mundo (in Spanish). April 22, 2010.
  10. ^ "Auditoría Online - Certificación Audiencia - Difusión Medios Online". Archived from the original on 2009-06-15.
  11. ^ "MES: SEPTIEMBRE 2011 - TIPO DE DATO: TOTALES - TRÁFICO NACIONAL E INTERNACIONAL" (sort by "N.UNICOS", sort by "PAGINAS"). ojdinteractiva.es.
  12. ^ "Softonic acuerda con la plantilla 156 despidos, frente a los 207 planteados". 18 December 2014.
  13. ^ "Softonic Names Scott Arpajian New CEO".
  14. ^ "Crozdesk announces partnership with Softonic to help millions of businesses find the right software".
  15. ^ "Softonic hires Sophie Bernard as Vice President of Strategy".
  16. ^ Brinkmann, Martin (October 7, 2019). "Ghacks has a new owner, and that is good for everyone". ghacks.net. Softonic. Retrieved 2020.
  17. ^ a b "Q&A with Softonic's CEO Scott Arpajian: from desktop software juggernaut to 'mobile first' restart".

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

Softonic
 



 



 
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