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Type of site
|Traded as||NYSE: SMWB|
|Headquarters||New York City, New York, U.S., Tel Aviv, Israel|
|Industry||Advertising, Information technology, Market Intelligence|
|Services||Web analytics, Web traffic|
Similarweb is a digital intelligence solution provider for enterprise and small to mid-sized business (SMB) customers. The platform provides web analytics services and offers its users information on their clients' & competitors' web traffic.
The company was founded in 2007 by Or Offer in Tel Aviv, Israel. By 2009 Similarweb won the first Israeli SeedCamp, attracting the attention of international media and investors. The company raised its Series A round of $1.1 million with the investment being led by Yossi Vardi, and Docor International Management. SimilarSites, a browser extension to help users find sites similar to those they are visiting, was launched later that year.
On September 24, 2013, the company closed a $6 million  Series B round led by David Alliance, Moshe Lichtman with the participation of existing investor Docor International Management. On February 24, 2014, South Africa media giant Naspers invested $18 million into Similarweb and leading their Series C round. Within a month, Similarweb used a part of the capital for the acquisition of Israeli early-stage company TapDog for a few million dollars in shares and cash, less than a year after TapDog was founded. In November 2014, Similarweb raised $15 million in a series D investment. In July 2015, Similarweb acquired personalized content discovery platform developer Swayy.
In July 2017, the company announced a $47 million round of financing led by Viola Growth, Saban Ventures with participation from CE Ventures and existing investors.
Similarweb ranks both websites and apps based on traffic and engagement metrics. It's ranking is calculated according to the collected datasets and updated on a monthly basis with new data.
The global ranking system covers 210 categories of websites and apps in 190 countries, and was designed to be an estimate of a website's popularity & growth potential.
Lists of most popular & most visited websites ranked based on traffic and engagement data. Shows the total amount of traffic each of the top 50 websites get, and can be filtered by category & country.
Lists of most popular apps in App Store (iOS/iPadOS) and Google Play Store ranked based on installs & active user data. Shows the total amount of installs each of the top 50 apps get, and can be filtered by store, free/paid, category & country.