SimilarWeb
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SimilarWeb
Similarweb, Ltd.
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Similarweb Screenshot.png
Type of site
Public
Traded asNYSESMWB
Founded2007; 14 years ago (2007)
HeadquartersNew York City, New York, U.S.[1],[2] Tel Aviv, Israel
Area servedWorldwide
Founder(s)Or Offer
IndustryAdvertising, Information technology, Market Intelligence
ServicesWeb analytics, Web traffic
RevenueIncrease$93.5 million(2020)[3]
Employees785
URLSimilarweb.com
Launched2007 (2007)
Current statusOnline

Similarweb is a digital intelligence solution provider for enterprise and small to mid-sized business (SMB) customers.[4] The platform provides web analytics services and offers its users information on their clients' & competitors' web traffic.

History

The company was founded in 2007 by Or Offer in Tel Aviv, Israel.[5] By 2009 Similarweb won the first Israeli SeedCamp, attracting the attention of international media and investors. The company raised its Series A round of $1.1 million[6] with the investment being led by Yossi Vardi, and Docor International Management. SimilarSites, a browser extension to help users find sites similar to those they are visiting, was launched later that year.

On September 24, 2013, the company closed a $6 million [7] Series B round led by David Alliance, Moshe Lichtman with the participation of existing investor Docor International Management. On February 24, 2014, South Africa media giant Naspers invested $18 million into Similarweb and leading their Series C round. Within a month, Similarweb used a part of the capital for the acquisition of Israeli early-stage company TapDog for a few million dollars in shares and cash, less than a year after TapDog was founded.[8] In November 2014, Similarweb raised $15 million in a series D investment.[9][10] In July 2015, Similarweb acquired personalized content discovery platform developer Swayy.[11][12]

On December 10, 2015, Similarweb announced it had acquired Quettra, a Silicon Valley-based mobile intelligence startup, to boost its mobile operations.[13][14]

In July 2017, the company announced a $47 million round of financing led by Viola Growth, Saban Ventures with participation from CE Ventures and existing investors.[15]

In May 2021, Similarweb made its public debut on the NYSE at a $1.6B valuation.[16][17]

Similarweb Ranking

Similarweb ranks both websites and apps based on traffic and engagement metrics. It's ranking is calculated according to the collected datasets and updated on a monthly basis with new data.

The global ranking system covers 210 categories of websites and apps in 190 countries, and was designed to be an estimate of a website's popularity & growth potential.

Website Ranking

Lists of most popular & most visited websites ranked based on traffic and engagement data. Shows the total amount of traffic each of the top 50 websites get, and can be filtered by category & country.

App Ranking

Lists of most popular apps in App Store (iOS/iPadOS) and Google Play Store ranked based on installs & active user data. Shows the total amount of installs each of the top 50 apps get, and can be filtered by store, free/paid, category & country.


References

  1. ^ "Israeli Analytics Firm SimilarWeb To File For IPO On NYSE". April 18, 2021.
  2. ^ Solomon, Shoshanna. "New York City now home to 21 Israel-founded tech unicorns". www.timesofisrael.com.
  3. ^ "Document". www.sec.gov.
  4. ^ "Our Data". Similarweb.
  5. ^ "Similarweb organization". CrunchBase. Retrieved 2014.
  6. ^ "Series A funding". TechCrunch. Retrieved 2014.
  7. ^ "Series B additional funding". CrunchBase. Retrieved 2014.
  8. ^ "TapDog Acquisition". Globes Inc. Retrieved 2014.
  9. ^ Sarah Perez (29 January 2013). "SimilarGroup Raises $2.5 Million To Take On Alexa's (Often Terrible) Web Rankings With Its New Similarweb Service". TechCrunch. Retrieved 2015.
  10. ^ Rebecca Grant (29 January 2013). "SimilarGroup takes new funding to take on Alexa". VentureBeat. Retrieved 2015.
  11. ^ "Web traffic analytics co Similarweb acquires Swayy - Globes". Globes (in Hebrew). Retrieved .
  12. ^ "Digital Measurement Service Similarweb Acquires Content Discovery Platform Swayy - TechCrunch". techcrunch.com. Retrieved .
  13. ^ "Quettra Acquisition". TechCrunch. Retrieved 2015.
  14. ^ "Analytics company SimilarWeb acquires mobile intelligence startup Quettra for $10M+". VentureBeat. 2015-12-10. Retrieved .
  15. ^ "Similarweb raises $47 million to grow its web and app analytics platform globally". VentureBeat. 2017-07-25. Retrieved .
  16. ^ Zara, Christopher (2021-05-12). "Similarweb stock makes NYSE debut in latest tech IPO: Here's what to know". Fast Company. Retrieved .
  17. ^ Solomon, Shoshanna. "Digital analytics firm Similarweb to raise $180 million in NY IPO". www.timesofisrael.com. Retrieved .

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

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