|Headquarters||East Hanover, New Jersey, U.S.|
|Parent||Nabisco (Mondel?z International)|
Ritz Crackers is a brand of snack cracker introduced by Nabisco in 1934. Outside the United States, the Ritz Cracker brand is made by a subsidiary of Mondel?z International. They are disc-shaped, lightly salted, and bear seven perforations and a finely scalloped edge. A single serving of the original cracker (about 5) provides 330 kilojoules (79 kilocalories) of food energy, 1 gram of protein, and 4 grams of fat; the whole wheat variety provides 290 kJ (70 kcal) and 2.5 grams of fat.
Jackson, Michigan is home to the Ritz cracker. The Jackson Cracker company, in the early 1900's, invented a small, round cracker called the Jaxon. When the company was bought out by Nabisco in 1919, corporate executives changed the name of the cracker to the Ritz and made their first addition by adding a cheese filled centre creating the well known Ritz Cracker. Nabisco introduced the Ritz Cracker in 1934. Looking to compete with the similar Hi Ho cracker made by their competitor Sunshine Biscuits, they tasked an employee, Sydney Stern, to create a name and a marketing plan. Stern chose the name 'Ritz', which appealed to individuals enduring the privations of the Great Depression by offering them "a bite of the good life". He also designed the blue circle/yellow lettering logo design, inspired by the round label inside his hat. In 2011, Ritz was identified in a YouGov poll as the "best perceived snack brand" among American consumers.
Ritz Crackers varieties include Original Ritz, Low Sodium Ritz, Reduced Fat Ritz, Whole Wheat Ritz, Honey Wheat Ritz, Roasted Vegetable Ritz, Bacon Ritz, Garlic Butter Ritz, Honey Butter Ritz, Hint of Salt Ritz, and Ritz Fresh Stacks.
They are also available as sandwiches with peanut butter, cream cheese, or Cheddar cheese.
Ritz Crackers are available in the United Kingdom and Ireland in three varieties: Original and Cheese flavour are sold in 200 g boxes, and Ritz Cheese Sandwich (a cheese spread sandwiched between two Ritz Crackers) is available in 125 g roll packs and 33 g snack packs.
Ritz Crackers are available as dippers for Dairylea Dunkers and Philadelphia Snack. Ritz Crackers are also available as part of a confectionery product made by Cadbury in which the Crackers form a sandwich filled with Cadbury Dairy Milk chocolate.