Red Ventures
Get Red Ventures essential facts below. View Videos or join the Red Ventures discussion. Add Red Ventures to your topic list for future reference or share this resource on social media.
Red Ventures

Red Ventures
Founded2000; 21 years ago (2000)
HeadquartersIndian Land, South Carolina
Key people
Ric Elias (CEO)
ServicesMarketing, advertising

Red Ventures is an American media company and is the owner of Lonely Planet, CNET, ZDNet, TV Guide, Metacritic, GameSpot, Giant Bomb, The Points Guy, and Chowhound since October 30, 2020; as well as Healthline Media since 2019 and Bankrate since 2017.[1]

Red Ventures focuses on what it calls "integrated marketplaces", namely sites that dispense news, advice, and reviews.[2]

Red Ventures' corporate headquarters is located in Indian Land, South Carolina, a suburb of Charlotte, North Carolina.[3]


Red Ventures was founded on September 29, 1999,[4] in Fort Mill, South Carolina, and before its 2020 acquisitions, has grown into an international presence with more than 100 brands, 3,000 employees, and operations in the United Kingdom and Brazil.[5]

In 2015, the company got a $250 million investment from Silver Lake.[6] That same year, it doubled the size of its headquarters[7] and bought postal services company Imagitas from Pitney Bowes.[8]

Red Ventures acquired Bankrate Inc. for $1.24 billion in cash in a deal announced July 3, 2017. [9][10]

On September 14, 2020, Red Ventures agreed to purchase the CNET Media Group from ViacomCBS for $500 million.[11] On December 1, 2020, Red Ventures bought Lonely Planet from Tennessee-based NC2 Media.[12]


  • 1999: Red F, the precursor to Red Ventures, was founded. [13]
  • 2003: Red Ventures is launched, beginning with DIRECTV (DirectstarTV brand).[14]
  • 2008: Red Ventures acquires Modern Consumer[15]
  • 2010: General Atlantic announces investment in Red Ventures, and Managing Director Anton Levy joins the board of directors.[16][17][18]
  • 2012: Red Ventures acquires and with it a satellite office in Wilmington, NC.[19]
  • 2015: Silver Lake announces $250M strategic investment in Red Ventures.[20]
  • 2015: May - Red Ventures acquires Imagitas (now MyMove) from Pitney Bowes for $310M.[21]
  • 2016: Red Ventures acquires[21]
  • 2017: Red Ventures acquires Choose Energy[21]
  • 2017: Red Ventures acquires Allconnect[21]
  • 2017: Red Ventures acquires Bankrate, Inc. (including The Points Guy)[22]
  • 2019: Red Ventures acquires[23]
  • 2019: Red Ventures acquires Healthline[24]
  • 2020: Acquisition of CNET Media Group from ViacomCBS for $500 million. [25]
  • 2020: Acquisition of Lonely Planet from NC2 Media for an undisclosed amount. [26] [27]


  1. ^ Hudson, Caroline. "Red Ventures adding jobs as it integrates ViacomCBS' CNET Media Group". Charlotte Business Journal. Retrieved 2020.
  2. ^ Goldberg, Steve (July 2019). "Why This $2 Billion Business Swears By the 'Pencil Rule'". Inc. Retrieved 2020.
  3. ^ "Red Ventures CEO: We're going to keep growing". charlotteobserver. Retrieved 2018.
  4. ^ "Red Ventures LLC". Bloomberg. Retrieved 2020.
  5. ^ Sakoui, Anousha (September 14, 2020). "ViacomCBS sells CNET Media for less than half what CBS paid in 2008". The Los Angeles Times. Retrieved 2020.
  6. ^ De La Merced, Michael (January 7, 2015). "Silver Lake Makes Big Bet on Red Ventures, a Digital Marketing Company". The New York Times. Retrieved 2020.
  7. ^ Portillo, Ely (November 4, 2015). "Red Ventures breaks ground on project to double size of its headquarters". Charlotte Observer. Retrieved 2020.
  8. ^ Elkins, Ken (May 28, 2015). "Red Ventures buying company with important postal contract". Charlotte Business Journal. Retrieved 2020.
  9. ^ Stratton, Ali (July 3, 2017). "Personal Finance Website Bankrate to be Acquired by Marketing Firm Red Ventures". The Wall Street Journal. Retrieved 2020.
  10. ^ Bond, Shannon; Samson, Adam (July 3, 2020). "Bankrate website to be bought by Red Ventures for $1.24bn". Financial Times. Retrieved 2020.
  11. ^ Mullin, Benjamin. "ViacomCBS to Sell CNET to Red Ventures for $500 Million". The Wall Street Journal. Retrieved 2020.
  12. ^ Muccigrosso, Catherine (December 1, 2020). "Red Ventures gobbles up another familiar brand name. This time it's travel related". The Charlotte Observer. Retrieved 2020.
  13. ^ "Staying in Red brings new life", Charlotte Business Journal, November 2, 2007
  14. ^ Leadership: Ric Elias, Red Ventures Website, retrieved July 30, 2008.
  15. ^ "Red Ventures Acquires Lead Generation Firm Modern Consumer", Direct Magazine, June 23, 2008
  16. ^
  17. ^ "General Atlantic Team - Anton J. Levy". General Atlantic website. Retrieved 2015.
  18. ^ "Press Release". General Atlantic. Retrieved 2016.
  19. ^
  20. ^ Merced, Michael J. de la. "Silver Lake Makes Big Bet on Red Ventures, a Digital Marketing Company". DealBook. Retrieved 2017.
  21. ^ a b c d "We Are Red Ventures". Retrieved 2017.
  22. ^ "Red Ventures Announces Closing of Acquisition of Bankrate, Inc". Retrieved 2017.
  23. ^ "Red Ventures Acquires". Retrieved 2019.
  24. ^ "Red Ventures Acquires Healthline Media". Retrieved 2019.
  25. ^ Spangler, Todd. "ViacomCBS Reaches Deal to Sell CNET for $500 Million to Marketing Firm Red Ventures". Variety. Retrieved 2020.
  26. ^ "Red Ventures Acquires Lonely Planet". Retrieved 2020.
  27. ^ Burke-Kennedy, Eoin. "Lonely Planet sold to US digital marketing group for undisclosed sum". Irish Times. Retrieved 2020.

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



Music Scenes