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Neue Post was established in 1948. The magazine is part of the Bauer Group and is published by Bauer Verlag on a weekly basis. The company acquired Neue Post in 1961 when it bought the publisher of the magazine, Kurt Möller Verlag. The headquarters of the weekly is in Hamburg.
Neue Post is a pulp magazine which is called rainbow press in Germany. The target audience of the magazine is older women. The magazine provides news on celebrities and public figures and includes articles on leisure, fashion and health-related advice.
During the fourth quarter of 2000 its circulation was 1,278,012 copies. In 2001 Neue Post was the thirteenth best-selling women's magazine worldwide with a circulation of 1,278,000 copies. The magazine had an average circulation of 994,000 copies in 2003. In the fourth quarter of 2006 its circulation was 881,100 copies. The circulation of the magazine was 738,370 copies in 2010.