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|Focus||Media advocacy and civil rights organization|
|Brenda Victoria Castillo, President & CEO|
|Brenda Victoria Castillo|
The National Hispanic Media Coalition (NHMC) is a media advocacy and civil-rights organization for the advancement of Latinos, advocating for inclusiveness, balanced media portrayals, and universal, affordable, and open access to communications.
NHMC was founded in Los Angeles in 1986 by Alex Nogales, Armando Duron, and Esther Renteria. The organization is headquartered in Los Angeles, California with offices in Washington, D.C.. It serves as the Secretariat of the National Latino Media Council which encompasses 15 Latino advocacy and civil rights groups:
The National Hispanic Media Coalition's annual Impact Awards Gala, held in Beverly Hills, California, has recognized those contributing to the positive portrayal of Latinos in Hollywood. Honorees include: Jaime Camil, Karla Souza, Jorge R. Gutierrez, Demian Bichir, Diego Luna, Edward James Olmos, Aubrey Plaza, Zoe Saldana, Eva Longoria, Robert Rodriguez, Jorge Ramos, Alejandro Gonzalez-Iñárritu, James Cameron, Benjamin Bratt, Danny Trejo, and Gina Rodriguez.
Among the issues NHMC works on are: Employment of Latinos in all areas of the media and telecommunication industries; combating hate speech in the media targeting Latinos and other people of color; addressing media exploitation of negative Latino stereotypes in the media; leading campaigns against broadcasters that misrepresent Latinos, i.e., Liberman Broadcasting's Jose Luis Sin Censura and Clear Channel Communications' The John and Ken Show; promoting broadband access and net neutrality; and advocating for positive portrayals of Latinos in the media.