Big Mac
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Big Mac

The Big Mac is a hamburger sold by international fast food restaurant chain McDonald's. It was introduced in the Greater Pittsburgh area in 1967 and nationwide in 1968. It is one of the company's flagship products.

History

The Big Mac was created by Jim Delligatti, an early Ray Kroc franchisee,[1] who was operating several restaurants in the Pittsburgh area. It was invented in the kitchen of Delligatti's first McDonald's franchise, located on McKnight Road in suburban Ross Township.[2]

The Big Mac had two previous names, both of which failed in the marketplace: the Aristocrat, which consumers found difficult to pronounce and understand, and Blue Ribbon Burger. The third name, Big Mac, was created by Esther Glickstein Rose, a 21-year-old advertising secretary who worked at McDonald's corporate headquarters in Oak Brook, Illinois.[3]

The Big Mac debuted at Delligatti's Uniontown, Pennsylvania restaurant in 1967, selling for US$0.45 (equivalent to $3.49 in 2020).[4] It was designed to compete with Big Boy Restaurants' Big Boy hamburger; Eat'n Park was the Pittsburgh area's Big Boy franchisee at the time.[5] The Big Mac proved popular and it was added to the menu of all U.S. restaurants in 1968.[4]

Product

The Big Mac consists of two 1.6 oz (45.4 g) beef patties, "special sauce" (a variant of Thousand Island dressing), iceberg lettuce, American cheese, pickles, and onions, served in a three-part sesame seed bun.[6] On October 1, 2018, McDonald's announced that it would remove all artificial preservatives, flavors, and coloring from the Big Mac.[7]

The Big Mac is known worldwide and is often used as a symbol of American capitalism and decadence. The Economist has used it as a reference point for comparing the cost of living in different countries - the Big Mac Index - as it is so widely available and is comparable across markets. This index is sometimes referred to as Burgernomics.[8]

Special sauce

The name "special sauce" was popularized by a 1974 advertising campaign featuring a list of the ingredients in a Big Mac.[9]

Big Mac Sauce is delivered to McDonald's restaurants in sealed canisters designed by Sealright, from which it is meant to be directly dispensed using a special calibrated "sauce gun" that dispenses a specified amount of the sauce for each pull of the trigger.[10]

In 2012, McDonald's executive chef Dan Coudreaut released a YouTube video revealing the recipe of the special sauce. It consists of store-bought mayonnaise, sweet pickle relish and yellow mustard whisked together with vinegar, garlic powder, onion powder and paprika.[11][12][13]

In 2018, McDonald's revamped the special sauce by removing potassium sorbate, sodium benzoate, and calcium disodium EDTA.[7]

Packaging

The Big Mac, along with many other McDonald's products, was first served in a collapsible cardboard container that was changed to a "clamshell" style styrofoam container in the late 1970s. Styrofoam containers were phased out beginning in 1990, due to environmental concerns.[14]

Advertising

The "Two all-beef patties..." slogan

A 1974 advertising campaign featured a list of the ingredients in a Big Mac: "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions - on a sesame seed bun."[9]

Big Mac button worn by Canadian crew members during the 1975 campaign

In 2008 McDonald's Malaysia revived the phrase. The revival includes the original prize of a free Big Mac if the customer is able to recite the phrase in under four seconds. It was released in May, along with the promotional Mega Mac, which has four beef patties instead of two.[15]

2005 advertising

In 2005, McDonald's began offering product placement rewards to hip hop artists who namechecked the Big Mac in their music, giving US$5 to the artist for every time a song mentioning the hamburger was played on the radio.[16]

2019 EUIPO trademark revocation

McDonald's sued the Irish fast food chain Supermac's for trademark infringement and claimed the name would confuse consumers in European markets.[17] On 11 January 2019, the European Union Intellectual Property Office (EUIPO) ruled in Supermac's favor in what has been called a "David vs. Goliath" victory.[17] McDonald's submitted a copy of the popflock.com resource article about the Big Mac as part of its evidence, but the court found the popflock.com resource page was not acceptable as "independent evidence".[17][18]

Statistics in the United States

In 2007, Danya Proud, a McDonald's spokeswoman, said that in the United States alone, 560 million Big Macs are sold each year. It means that approximately 17 Big Macs are sold every second.[19][20]

Variants

  • The Mega Mac or Double Big Mac: four 1.6 oz (45.4 g) beef patties and an extra slice of cheese. Available in Canada, China, Egypt, Ireland, Japan, Malaysia (during promotional periods only), Turkey, Singapore, Pakistan, South Korea, Thailand, and United Kingdom.[15] It was introduced to the United States in early 2020.[21] In Australia it was discontinued and replaced by the Grand Big Mac. The Double Big Mac is the biggest regular hamburger the chain produces and it has 680 calories.[22]
  • Big Big Mac: a Quarter Pounder-like product sold in Europe (Finland, Belgium, Spain, Portugal, and Italy). Has been sold periodically in Sweden, there called "Grand Big Mac".[23]
  • The Denali Mac: made with two quarter pound patties. Named after Denali in Alaska, and sold only in that state.[24][25]
  • In India, where consuming beef is illegal in most states, the Big Mac is known as the Maharaja Mac and was originally made with lamb instead of beef; however, along with the company's other items, it is now made from chicken.[26][27]
  • The Chicken Big Mac is a Big Mac with two breaded chicken patties sold in Pakistan, Egypt, UAE, Kuwait, Qatar and other countries as a promotional burger.[28][29][30]
  • The Giga Big Mac, is sold in Japan. It is a larger version of the Big Mac with three times the meat of a regular one.[31]
  • Little Mac or Mac Jr. is a reduction of the standard Big Mac which uses a two-piece bun and contains only one beef patty. It has been available as a limited-time promotion in the U.S. since 2017.[32]
  • Grand Mac uses larger patties, at 13 pound (0.15 kg) combined. Available in the U.S. beginning in 2017 and was first made available overseas in the UK, Ireland and Australia as the "Grand Big Mac" in 2018 to celebrate the 50th anniversary of the original Big Mac.[32]
  • Big Mac BLT is a standard Big Mac burger with the addition of bacon and tomato. Released in Australia and New Zealand as a promotional item in late 2017.[33]
  • Big Mac Bacon was introduced in selected markets in 2018, as a limited-time option. It is essentially a Big Mac with added bacon.[34]

McDonaldland character

Museum

The Big Mac Museum in 2014

On August 22, 2007, McDonald's opened the Big Mac Museum in North Huntingdon, Pennsylvania to celebrate the Big Mac's 40th anniversary. The museum features the world's largest Big Mac statue (measuring 14 feet high and 12 feet wide) and has hundreds of historic artifacts and exhibits that celebrate the Big Mac.[35][36]

Some Uniontown residents were unhappy with the selected location.[37]

Nutritional values per geographical location

The Big Mac is a geographically localized product. In the United States, the Big Mac has 550 kcal (2,300 kJ), 29 grams of fat and 25 grams of protein. In Australasia, the burger is slightly smaller with 493 kcal (2,060 kJ) and 26.9 grams of fat, but similar amounts of protein with 25.2 grams,[38] while the Japanese burger tops out the scales at 557 kcal and 30.5 grams of fat. Several McDonald's subsidiaries adapt the standard features of the Big Mac (from the USA) to regional requirements.[39]

Comparisons of the Big Mac standard nutritional values in different countries - Sodium values converted to their salt equivalents, rounded and in bold
Country Energy kcal Carbohydrates g Protein g Fat (total) g Dietary fiber g Salt equivalent mg Serving
size
(weight) g
Reference
 Argentina 485 40 24 26 3.3 2005 .ar
 Australia 493 35.3 25.2 26.9 2148 201 .au[dead link]
 Austria 495 40 27 25 3 2300 219 .at
 Belgium 495 40 27 25 2300 .be
 Bosnia and Herzegovina 510 41 27 26 3 2200 .ba
 Brazil 491 40 26 26 3.8 2033 .br
 Canada 520 45 23 28 3 2413 209 .ca
 Chile 478 40 26 24 4 2133 .cl[permanent dead link]
 China 520 46 26 26 .cn
 Croatia 510 41 27 26 3 2200 .hr
 Czech Republic 510 41 27 26 2200 .cz
 Denmark 510 41 27 26.1 3 2200 .info
 Egypt 522 52 28.235 30 2 234 .eg
 Finland 510 41 27 26 3 2200 .fi
 France 508 42 27 26 3.1 2300 221 .info
 Germany 510 41 27 26 3 2200 221 .de
 Greece 495 40 27 25 3 2300 221 .gr
 Hong Kong 497 43.1 26.4 24.2 2003 .hk
 Hungary 510 41 27 26 3 2200 .info
 Ireland 490 41 28 24 4 2100 .ie
 Italy 510 42 27 26 3 2200 .it
 Japan 557 45.2 25.5 30.5 2800 .jp
 Lithuania 509 42 27 26 3.1 2300 219 .lt
 Malaysia 484 46 26 23 1825 209 .my
 Mexico 486 45 22 26 3 2228 .mx[permanent dead link]
 Netherlands 510 41 27 26 3 2200 .info
 New Zealand 494 36.8 26.4 25.9 2415 202 .nz[dead link]
 Norway 510 41 27 26 3 2200 .no
 Poland 510 41 27 26 3 2200 .info
 Portugal 509 42 27 26 3.2 2300 219 .pt
 Romania 510 41 27 26 3 2200 .info[dead link]
 Russia 495 40 27 25 3 2300 .info[dead link]
 Serbia 493 40 27 25 3 2300 .rs
 Singapore 522 43 28 26 3 970 .sg
 South Africa 496 39 24.3 26.4 3.2 2433 .za
 South Korea 510 26 2533 213 .kr
 Sweden 505 42 26 26 3 2300 219 .se
  Switzerland 510 41 27 26 3 2200 .info
 Taiwan 530 45 27 26 .tw
 Turkey 480 43 28 22 2100 .tr
 Ukraine 509 42 27 26 2300 .ua
 United Kingdom 508 43 26 25 3.6 2300 .uk
 United States 540 47 25 28 3 2426 215 .us

Gallery

See also

Similar products by other restaurant chains:

References

  1. ^ Eldridge, D. (2014). Moon Pittsburgh. Moon Handbooks. Avalon Publishing. p. pt389. ISBN 978-1-61238-846-5. Retrieved 2017.
  2. ^ Vancheri, Barbara (May 4, 1993). "Golden Arch Angel". Pittsburgh Post-Gazette. p. C1. Archived from the original on May 2, 2016. Retrieved 2016.
  3. ^ "Woman Who Named Big Mac Finally Recognized". Associated Press. May 31, 1985. Archived from the original on June 13, 2013. Retrieved 2013.
  4. ^ a b "Jim Delligatti Biography" (PDF) (Press release). McDonald's. 2007. Archived from the original (PDF) on July 26, 2011. Retrieved 2011.
  5. ^ "Obituary: William D. Peters / President of Eat'n Park restaurants". Pittsburgh Post-Gazette. August 20, 2000. Archived from the original on December 13, 2013. Retrieved 2013.
  6. ^ "Archived copy" (PDF). Archived (PDF) from the original on July 8, 2016. Retrieved 2012.CS1 maint: archived copy as title (link)
  7. ^ a b "Artificial Ingredients Have Been Removed From McDonald's Classic Burgers". Mentalfloss.com. October 1, 2018. Retrieved 2018.
  8. ^ Pakko, Michael R.; Pollard, Patricia S. (November-December 2003). "Burgernomics: A "Big Mac" Guide to Purchasing Power Parity" (PDF). Review. Federal Reserve Bank of St. Louis. Archived (PDF) from the original on May 24, 2011. Retrieved 2011.
  9. ^ a b Beaudoin, N. (2013). A School for Each Student: High Expectations in a Climate of Personalization. Taylor & Francis. p. 3. ISBN 978-1-317-92474-6. Retrieved 2017.
  10. ^ "Sealright designs sauce system for McDonald's in South Africa, China". Kansas City Business Journal. April 26, 1996. Archived from the original on June 4, 2011. Retrieved 2011.
  11. ^ Hunter, Molly (February 2, 2015). "McDonald's Selling Limited Edition Special Sauce for First Time". ABC News. Retrieved 2020.
  12. ^ "McDonald's Big Mac sauce revealed". UPI. July 12, 2012. Retrieved 2020.
  13. ^ "What is in the Big Mac Sauce?" 23 June 2012. McDonald's Canada. https://www.youtube.com/watch?reload=9&v=rcu4Bj3xEyI
  14. ^ McDonald's to Do Away With Foam Packages Archived April 4, 2017, at the Wayback Machine. Los Angeles Times. November 2, 1990. Retrieved 2017-04-03.
  15. ^ a b Bin, Huai (May 5, 2008). "Mega Mac and Big Mac Chant". SixthSeal.com. Archived from the original on April 30, 2009.
  16. ^ "Return of the Mac - coming soon". BBC News. March 29, 2005. Archived from the original on December 24, 2005. Retrieved 2010.
  17. ^ a b c Gordon Deegan (January 16, 2019). "Tasty result for Supermac's with 'David and Goliath' Big Mac win". Irish Independent. Ireland. Retrieved 2019. As part of its submission claiming 'proof of use' of the Big Mac, McDonald's submitted a printout from en.wikipedia.org, providing information on the Big Mac hamburger, its history, content and nutritional values in different countries. The EUIPO stated it couldn't accept the popflock.com resource evidence as "independent evidence".
  18. ^ https://www.docdroid.net/A5QdVFE/big-mac-tm-revocation.pdf
  19. ^ "Happy Birthday Big Mac". August 24, 2007.
  20. ^ "How Many Big Macs Are Sold Each Day?".
  21. ^ Jr, Bill Murphy (March 15, 2020). "Here's Why the Double Big Mac and Little Mac Might Be the Smartest New Things on the Menu at McDonald's". Inc.com. Retrieved 2020.
  22. ^ "Double Big Mac®". McDonald's Canada. Archived from the original on October 20, 2015. Retrieved 2015.
  23. ^ "The advertising". Archived from the original on September 21, 2011. Retrieved 2012.
  24. ^ "Alaska Towns: Palmer, Alaska". Hometown Invasion Tour. 2011. Archived from the original on July 12, 2011.
  25. ^ "Royale with Cheese". Cynical-C Blog. May 23, 2007. Archived from the original on July 22, 2011. Retrieved 2011.
  26. ^ "G2: McDonald's and the World". The Guardian. London. April 6, 2001. Archived from the original on April 22, 2016. Retrieved 2011.
  27. ^ Arndt, Rachel Z. (February 2, 2009). "The World's Most Original Burgers: Chicken Maharaja Mac". Bloomberg Businessweek. p. 8. Archived from the original on July 27, 2009. Retrieved 2011.
  28. ^ McDonald's Pakistan Archived June 20, 2012, at the Wayback Machine Retrieved September 4, 2012
  29. ^ "A La Carte | McDonald's Kuwait". Archived from the original on November 12, 2014. Retrieved 2018.
  30. ^ "Archived copy". Archived from the original on November 12, 2014. Retrieved 2014.CS1 maint: archived copy as title (link)
  31. ^ McDonald's Japan Launches Big Mac With 3 Times the Meat | Fortune Archived October 22, 2016, at the Wayback Machine, April 5, 2016, Retrieved October 16, 2016
  32. ^ a b Smith, Aaron (January 18, 2017). "McDonald's just tweaked the Big Mac". CNN Money. Cable News Network. Archived from the original on January 20, 2017. Retrieved 2017.
  33. ^ "McDonald's brings back their Sweet Mustard Dipping Sauce and people are overjoyed". Archived from the original on December 15, 2017. Retrieved 2017.
  34. ^ McDonald's (August 20, 2018). "McMenu". McDonald's. Retrieved 2018.
  35. ^ "McDonald's Celebrates 40 Years Serving 'Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun'" Archived May 17, 2014, at the Wayback Machine PR Newswire. August 22, 2007
  36. ^ "Big Mac turns 40" Archived January 15, 2013, at the Wayback Machine The Atlanta Journal-Constitution. Retrieved November 12, 2012
  37. ^ Al Owens, The Herald-Standard (September 2007). "The Mystery of the Curry Burger!" Archived January 15, 2013, at the Wayback Machine republished from Herald-Standard (Uniontown). September 15, 2007
  38. ^ "Nutrition Information". Australia: McDonald's. December 19, 2012. Archived from the original on April 17, 2013. Retrieved 2013.
  39. ^ "calories big mac". Archived from the original on January 15, 2013. Retrieved 2012.

Further reading

External links


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