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Hamburger sold by McDonald's
The Big Mac is a hamburger sold by international fast food restaurant chain McDonald's. It was introduced in the Greater Pittsburgh area in 1967 and nationwide in 1968. It is one of the company's flagship products.
The Big Mac had two previous names, both of which failed in the marketplace: the Aristocrat, which consumers found difficult to pronounce and understand, and Blue Ribbon Burger. The third name, Big Mac, was created by Esther Glickstein Rose, a 21-year-old advertising secretary who worked at McDonald's corporate headquarters in Oak Brook, Illinois.
The Big Mac is known worldwide and is often used as a symbol of American capitalism and decadence. The Economist has used it as a reference point for comparing the cost of living in different countries - the Big Mac Index - as it is so widely available and is comparable across markets. This index is sometimes referred to as Burgernomics.
The name "special sauce" was popularized by a 1974 advertising campaign featuring a list of the ingredients in a Big Mac.
Big Mac Sauce is delivered to McDonald's restaurants in sealed canisters designed by Sealright, from which it is meant to be directly dispensed using a special calibrated "sauce gun" that dispenses a specified amount of the sauce for each pull of the trigger.
In 2012, McDonald's executive chef Dan Coudreaut released a YouTube video revealing the recipe of the special sauce. It consists of store-bought mayonnaise, sweet pickle relish and yellow mustard whisked together with vinegar, garlic powder, onion powder and paprika.
The Big Mac, along with many other McDonald's products, was first served in a collapsible cardboard container that was changed to a "clamshell" style styrofoam container in the late 1970s. Styrofoam containers were phased out beginning in 1990, due to environmental concerns.
The "Two all-beef patties..." slogan
A 1974 advertising campaign featured a list of the ingredients in a Big Mac: "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions - on a sesame seed bun."
Big Mac button worn by Canadian crew members during the 1975 campaign
In 2008 McDonald's Malaysia revived the phrase. The revival includes the original prize of a free Big Mac if the customer is able to recite the phrase in under four seconds. It was released in May, along with the promotional Mega Mac, which has four beef patties instead of two.
In 2005, McDonald's began offering product placement rewards to hip hop artists who namechecked the Big Mac in their music, giving US$5 to the artist for every time a song mentioning the hamburger was played on the radio.
2019 EUIPO trademark revocation
McDonald's sued the Irish fast food chain Supermac's for trademark infringement and claimed the name would confuse consumers in European markets. On 11 January 2019, the European Union Intellectual Property Office (EUIPO) ruled in Supermac's favor in what has been called a "David vs. Goliath" victory. McDonald's submitted a copy of the popflock.com resource article about the Big Mac as part of its evidence, but the court found the popflock.com resource page was not acceptable as "independent evidence".
Statistics in the United States
In 2007, Danya Proud, a McDonald's spokeswoman, said that in the United States alone, 560 million Big Macs are sold each year. It means that approximately 17 Big Macs are sold every second.
The Mega Mac or Double Big Mac: four 1.6 oz (45.4 g) beef patties and an extra slice of cheese. Available in Canada, China, Egypt, Ireland, Japan, Malaysia (during promotional periods only), Turkey, Singapore, Pakistan, South Korea, Thailand, and United Kingdom. It was introduced to the United States in early 2020. In Australia it was discontinued and replaced by the Grand Big Mac. The Double Big Mac is the biggest regular hamburger the chain produces and it has 680 calories.
Big Big Mac: a Quarter Pounder-like product sold in Europe (Finland, Belgium, Spain, Portugal, and Italy). Has been sold periodically in Sweden, there called "Grand Big Mac".
The Denali Mac: made with two quarter pound patties. Named after Denali in Alaska, and sold only in that state.
In India, where consuming beef is illegal in most states, the Big Mac is known as the Maharaja Mac and was originally made with lamb instead of beef; however, along with the company's other items, it is now made from chicken.
The Chicken Big Mac is a Big Mac with two breaded chicken patties sold in Pakistan, Egypt, UAE, Kuwait, Qatar and other countries as a promotional burger.
The Giga Big Mac, is sold in Japan. It is a larger version of the Big Mac with three times the meat of a regular one.
Little Mac or Mac Jr. is a reduction of the standard Big Mac which uses a two-piece bun and contains only one beef patty. It has been available as a limited-time promotion in the U.S. since 2017.
Grand Mac uses larger patties, at 1⁄3 pound (0.15 kg) combined. Available in the U.S. beginning in 2017 and was first made available overseas in the UK, Ireland and Australia as the "Grand Big Mac" in 2018 to celebrate the 50th anniversary of the original Big Mac.
Big Mac BLT is a standard Big Mac burger with the addition of bacon and tomato. Released in Australia and New Zealand as a promotional item in late 2017.
Big Mac Bacon was introduced in selected markets in 2018, as a limited-time option. It is essentially a Big Mac with added bacon.
A Grand Big Mac (left) and Mac Jr. (right) alongside a regular Big Mac (center), released for a limited time in the UK as part of the 50th anniversary of the burger.
The Big Mac Museum in 2014
On August 22, 2007, McDonald's opened the Big Mac Museum in North Huntingdon, Pennsylvania to celebrate the Big Mac's 40th anniversary. The museum features the world's largest Big Mac statue (measuring 14 feet high and 12 feet wide) and has hundreds of historic artifacts and exhibits that celebrate the Big Mac.
Some Uniontown residents were unhappy with the selected location.
Nutritional values per geographical location
The Big Mac is a geographically localized product. In the United States, the Big Mac has 550 kcal (2,300 kJ), 29 grams of fat and 25 grams of protein. In Australasia, the burger is slightly smaller with 493 kcal (2,060 kJ) and 26.9 grams of fat, but similar amounts of protein with 25.2 grams, while the Japanese burger tops out the scales at 557 kcal and 30.5 grams of fat. Several McDonald's subsidiaries adapt the standard features of the Big Mac (from the USA) to regional requirements.
Comparisons of the Big Mac standard nutritional values in different countries - Sodium values converted to their salt equivalents, rounded and in bold
^ abcGordon Deegan (January 16, 2019). "Tasty result for Supermac's with 'David and Goliath' Big Mac win". Irish Independent. Ireland. Retrieved 2019. As part of its submission claiming 'proof of use' of the Big Mac, McDonald's submitted a printout from en.wikipedia.org, providing information on the Big Mac hamburger, its history, content and nutritional values in different countries. The EUIPO stated it couldn't accept the popflock.com resource evidence as "independent evidence".