Xbox console with "Controller S"
|Type||Home video game console|
|Units sold||24+ million (as of May 10, 2006)|
|Media||DVD, CD, digital distribution|
|Operating system||Proprietary Microsoft operating system|
|CPU||Custom 733 MHz Intel Pentium III "Coppermine-based" processor|
|Memory||64 MB of DDR SDRAM @ 200 MHz|
|Storage||8 or 10 GB internal hard drive (formatted to 8 GB with allotted system reserve and MS Dash), 8 MB memory card|
|Graphics||Nvidia GeForce 3-based NV2A GPU @ 233 MHz|
|Controller input||4× Xbox controller ports (proprietary USB interface), (Wireless controllers not supported directly - third-party wireless controllers require a wired base unit)|
|Connectivity||100 Mbit Ethernet|
|Online services||Xbox Live|
|Best-selling game||Halo 2, 8.46 million (as of November 2008)|
The Xbox is a home video game console and the first installment in the Xbox series of video game consoles manufactured by Microsoft. It was released as Microsoft's first foray into the gaming console market on November 15, 2001, in North America, followed by Australia, Europe and Japan in 2002. It is classified as a sixth generation console, competing with Sony's PlayStation 2 and Nintendo's GameCube. It was also the first major console produced by an American company since the Atari Jaguar ceased production in 1996.
Announced on March 10, 2000, the Xbox was graphically powerful compared to its rivals, featuring a 733 MHz Intel Pentium III processor, a processor that could be found on a standard PC. It was also noted for its PC-like size and weight, and was the first console to feature a built-in hard disk. In November 2002, Microsoft launched Xbox Live, a fee-based online gaming service that enabled subscribers to download new content and connect with other players through a broadband connection. Unlike online services from Sega and Sony, Xbox Live had support in the original console design through an integrated Ethernet port. The service gave Microsoft an early foothold in online gaming and would help the Xbox become a competitor in the sixth generation of consoles. The popularity of blockbuster titles such as Bungie's Halo 2 contributed to the popularity of online console gaming, and in particular first-person shooters.
The Xbox had a record-breaking launch in North America, selling 1.5 million units before the end of 2001, aided by the popularity of one of the system's launch titles, Halo: Combat Evolved, which sold a million units by April 2002. The system went on to sell a worldwide total of 24 million units, including 16 million in North America; however, Microsoft was unable to make a steady profit off of the console, which had a manufacturing price far more expensive than its retail price, despite its popularity, losing over $4 billion during its market life. The system outsold the GameCube and the Sega Dreamcast, but was vastly outsold by the PS2, which had sold over 100 million units by the system's discontinuation in 2005. It also underperformed outside of the Western market; particularly, it sold poorly in Japan due to its large console size and overabundance of games marketed towards American audiences as opposed to Japanese-developed titles. Production of the system was discontinued in 2005, with Microsoft fully ceasing out-of-warranty support in 2009 and ending Xbox Live support for the system in 2010. The Xbox was the first in an ongoing brand of video game consoles developed by Microsoft, with a successor, the Xbox 360, launching in 2005, followed by the Xbox One in 2013.
Before the Xbox, Microsoft had found success publishing video games for its Windows PCs, releasing popular titles such as Microsoft Flight Simulator and the massively successful Age of Empires. However, the company had not delved into the home console market of video games, which was dominated at the time by Sony's PlayStation. Sony was working on its next video game console, the PlayStation 2 (PS2), announced officially to the public on March 2, 1999, and intended for the system to act as a gateway for all types of home entertainment. Microsoft CEO Bill Gates saw the upcoming PS2 as a threat to Microsoft's line of Windows PCs, worrying that the all-encompassing system could eliminate consumer interests in PCs and drive them out of the market. With video games rapidly growing into a massive industry, Gates decided that Microsoft needed to venture into the console gaming market in order to compete with Sony. Previously, Sega had developed a version of Windows CE for its Dreamcast console to be used by game developers. Additionally, Gates had directly approached Sony CEO Nobuyuki Idei prior to the public announcement of the PS2 in regards to letting Microsoft develop programming software for the console, but the offer was declined by Idei in favor of having Sony create proprietary software.
In 1998, four engineers from Microsoft's DirectX team - Kevin Bachus, Seamus Blackley, Ted Hase and DirectX team leader Otto Berkes- began discussing ideas for a new console which would run off of Microsoft's DirectX technology. Nat Brown, the Windows Software Architect at Microsoft, would also become a regular contributor to the project after meeting Hase in November 1998. The project was codenamed "Midway", in reference to the Battle of Midway during World War II in which Japan was decisively defeated by American forces, as a representation of Microsoft's desire to surpass Sony in the console market. The DirectX team held their first development meeting on March 30, 1999, in which they discussed issues such as getting a PC to boot at a quicker pace than usual. The console would run off of Windows 2000 using DirectX 8.1, which would allow PC developers to easily transition into making games for the console, while also granting it a larger processing power than that of most other home consoles. According to Blackley, using PC technology as the foundation for a video game console would eliminate the technological barriers of most home consoles, allowing game creators to expand further on their own creativity without having to worry about hardware limitations.
The 4 DirectX team members encountered disagreements with the Silicon Valley engineering team behind WebTV, which joined Microsoft after they purchased the rights to the device. Microsoft executive Craig Mundie wanted the project to be led by the WebTV team, who believed the console should be built from the ground-up as an appliance running off of Windows CE; however, the DirectX team were adamant about the idea of repurposing PC hardware components, such as a hard disk drive, arguing that they were cheaply manufactured and could easily be updated every year. The 4 developers gained the support of Ed Fries, the head of Microsoft's gaming division, who believed the use of a hard drive in particular would give the console a technical edge among competitors despite its high manufacturing cost. The two opposing teams both pitched their arguments to Gates on May 5, 1999 at a meeting attended by over 20 different people. WebTV's team, among whom were Nick Baker, Dave Riola, Steve Perlman, and Tim Bucher as well as their sponsor, Craig Mundie, made the case that creating an appliance would be far cheaper, highlighting that most consoles were generally sold at around $300. They also wanted to use a custom-made graphics chip, the likes of which could be shared across several different home devices. Conversely, Fries, vouching for the DirectX team, argued that using a PC hard drive would and set Microsoft's console apart from competitors by allowing for the direct implementation of online access, an argument which Gates sided with. When Gates questioned if PC games could be effectively ported to the new console, Blackley explained that the machine would utilize DirectX hardware, meaning that they could be converted easily. Gates heavily favored this proposition over WebTV's, whose concept relied on Windows CE, a heavily stripped-down Windows variant that wasn't compatible with DirectX. As such, Gates sided with the DirectX concept, and gave Berkes' team the go-ahead to create a new video game console. Despite this, WebTV would still play a part in the Xbox's initial launch.
The DirectX team began constructing prototype consoles, purchasing several Dell computers and using their internal parts. Among the names considered for the new console were a number of acronyms, including "Windows Entertainment Project" (WEP), "Microsoft Total Gaming" (MTG), "Microsoft Interactive Network Device" (MIND), and "Microsoft Interactive Center" (MIC). Also among the names considered was "DirectX Box", referring to the system's reliance on Direct X. At one point, Hase jokingly came up with the names "XXX-Box" and "DirectXXX-Box" as a nod to the system's higher volume of adult content compared to Sony or Nintendo's consoles. "DirectX Box" was quickly shortened to "Xbox" through an e-mail conversation, and was ultimately favored by the development team, though a number of spelling variants were tossed around, such as xBox, XboX, and X-box. Microsoft's marketing department didn't like this name, suggesting "11-X" or "Eleven-X" as alternatives. During focus testing, the company put the name "Xbox" on the list of possible names during focus testing simply to prove how unpopular the Xbox name would be with consumers. However, "Xbox" proved to be the more popular name on the list during consumer testing, and was thus selected as the official name of the product.
When the physical design of the controller began, circuit boards for the controller had already been manufactured. Microsoft had asked Sony's supplier, Mitsumi Electric, for a similar folded and stacked circuit board design used in Sony's DualShock 2 controller, but the company refused to manufacture such a design for Microsoft. This led to the controller being bulky and nearly three times the size of Sony's controller. This initial controller design was never launched in Japan, where the console instead launched with a smaller, redesigned version named "Controller S" that did use the more compact circuit board design.
Gates first publicly mentioned the Xbox in an interview in late 1999, stating that he wanted the system to become the best and most creative game developers in the world". It was later announced officially by Gates in a keynote presentation at the Game Developers Conference on March 10, 2000, showing off an early prototype build of the system and a series of demos showcasing its hardware. The presentation and the new system were well-received, impressing developers with both the hard drive and the Ethernet port and appealing to them with the notion of easy-to-use development tools. At the time of Gates's announcement, Sega's Dreamcast sales were diminishing and Sony's PlayStation 2 was just going on sale in Japan. Gates was in talks with Sega's late chairman Isao Okawa about the possibility of Xbox compatibility with Dreamcast games, but negotiations fell apart over whether or not the Dreamcast's SegaNet online service should be implemented.
The Xbox was officially unveiled to the public by Gates and guest professional wrestler The Rock at CES 2001 in Las Vegas on January 3, 2001. Microsoft announced Xbox's release dates and prices at E3 2001 in May. Most Xbox launch titles were unveiled at E3, most notably Halo: Combat Evolved and Dead or Alive 3.
In preparation for its launch, Microsoft acquired Bungie and used Halo: Combat Evolved as its launch title. At the time, GoldenEye 007 for the Nintendo 64 had been one of the few hit FPS games to appear on a console, as well as titles such as Perfect Dark and Medal of Honor. Halo: Combat Evolved proved a good application to drive the Xbox's sales.
In 2002, the Independent Television Commission (ITC) banned a television advertisement for the Xbox in the United Kingdom after complaints that it was "offensive, shocking and in bad taste". It depicted a mother giving birth to a baby boy, who is fired like a projectile through a window aging rapidly as he flies through the air. The advertisement ends with an old man crash-landing into his own grave and the slogan, "Life is short. Play more."
The Xbox's successor, the Xbox 360, was officially announced on May 12, 2005 on MTV. It was the first next generation system to be announced. It was released in North America on November 22, 2005. Nvidia ceased production of the Xbox's GPU in August 2005, which marked the end of brand-new Xbox production. The last Xbox game in Europe was Xiaolin Showdown released in June 2007, and the last game in North America was Madden NFL 09 released in August 2008. Support for out-of-warranty Xbox consoles was discontinued on March 2, 2009. Support for Xbox Live on the console ended on April 15, 2010.
The Xbox 360 supports a limited number of the Xbox's game library if the player has an official Xbox 360 Hard Drive. Xbox games were added up until November 2007. Xbox game saves cannot be transferred to Xbox 360, and the ability to play Xbox games through Xbox LIVE has been discontinued since April 15, 2010. It is still possible to play Xbox games with System Link functionality online via both the original console and the Xbox 360 with tunneling software such as XLink Kai. It was announced at E3 2017 that the Xbox One would be gaining support for a limited number of the Xbox's game library.
Between 2005 and 2013, fans of the console referred to it as the Xbox 1; however, due to Microsoft releasing a console called the Xbox One in 2013, it has since become known as the original Xbox.
The Xbox was the first video game console to feature a built-in hard disk drive, used primarily for storing game saves and content downloaded from Xbox Live. This eliminated the need for separate memory cards (although some older consoles, such as the Amiga CD32, used internal flash memory, and others, such as the TurboGrafx-CD, Sega CD, and Sega Saturn, had featured built-in battery backup memory prior to 2001). An Xbox user could rip music from standard audio CDs to the hard drive, and these songs were used for the custom soundtracks in some games.
Unlike the PlayStation 2, which could play movie DVDs without the need for a remote control (although an optional remote was available), the Xbox required an external IR adapter to be plugged into a controller port in order to play movie DVDs. If DVD playback is attempted without the IR sensor plugged in, an error screen will pop up informing the user of the need for the Xbox DVD Playback Kit. Said kit included the IR sensor and a remote control (unlike the PS2 the Xbox controller could not be used to control DVD playback). Said remote was manufactured by Thomson (which also manufactured optical drives for the console), which meant a modified version of the remote design used by the RCA, GE and ProScan consumer electronics of the era was used for the Xbox remote, and therefore users wishing to use a universal remote were instructed to utilize RCA DVD remote codes.
The Xbox was the first gaming product to feature Dolby Interactive Content-Encoding Technology, which allows real-time Dolby Digital encoding in game consoles. Previous game consoles could only use Dolby Digital 5.1 during non-interactive "cut scene" playback.
The Xbox is based on commodity PC hardware and is much larger and heavier than its contemporaries. This is largely due to a bulky tray-loading DVD-ROM drive and the standard-size 3.5 inch hard drive. The Xbox has also pioneered safety features, such as breakaway cables for the controllers to prevent the console from being pulled from the surface upon which it rests.
Several internal hardware revisions have been made in an ongoing battle to discourage modding (hackers continually updated modchip designs in an attempt to defeat them), to cut manufacturing costs, and to make the DVD-ROM drive more reliable (some of the early units' drives gave Disc Reading Errors due to the unreliable Thomson DVD-ROM drives used). Later generation units that used the Thomson TGM-600 DVD-ROM drives and the Philips VAD6011 DVD-ROM drives were still vulnerable to failure that, respectively, either rendered the consoles unable to read newer discs, or caused them to halt the console with an error code usually indicating a PIO/DMA identification failure. These units were not covered under the extended warranty.
In 2002, Microsoft and Nvidia entered arbitration over a dispute on the pricing of Nvidia's chips for the Xbox. Nvidia's filing with the SEC indicated that Microsoft was seeking a $13 million discount on shipments for NVIDIA's fiscal year 2002. Microsoft alleged violations of the agreement the two companies entered, sought reduced chipset pricing, and sought to ensure that Nvidia fulfill Microsoft's chipset orders without limits on quantity. The matter was privately settled on February 6, 2003.
The Xbox includes a standard AV cable which provides composite video and monaural or stereo audio to TVs equipped with RCA inputs. European Xboxes also included an RCA jack to SCART converter block as well as the standard AV cable.
An 8 MB removable solid state memory card can be plugged into the controllers, onto which game saves can either be copied from the hard drive when in the Xbox dashboard's memory manager or saved during a game. Most Xbox game saves can be copied to the memory unit and moved to another console but some Xbox saves are digitally signed. It is also possible to save an Xbox Live account on a memory unit, to simplify its use on more than one Xbox. The ports at the top of the controllers could also be used for other accessories, primarily headsets for voice chat via Xbox Live.
The Xbox CPU is a 32-bit 733 MHz, custom Intel Pentium III Coppermine-based processor. It has a 133 MHz 64-bit GTL+ front-side bus (FSB) with a 1.06 GB/s bandwidth. The system has 64 MB unified DDR SDRAM, with a 6.4 GB/s bandwidth, of which 1.06 GB/s is used by the CPU and 5.34 GB/s is shared by the rest of the system.
Its GPU is Nvidia's 233 MHz NV2A. It has a floating-point performance of 7.3 GFLOPS, capable of geometry calculations for up to a theoretical 115 million vertices/second. It has a peak fillrate of 932 megapixels/second, capable of rendering a theoretical 29 million 32-pixel triangles/second. With bandwidth limitations, it has a realistic fillrate of 250-700 megapixels/second, with Z-buffering, fogging, alpha blending, and texture mapping, giving it a real-world performance of 7.8-21 million 32-pixel triangles/second.
The Xbox controller features two analog sticks, a pressure-sensitive directional pad, two analog triggers, a Back button, a Start button, two accessory slots and six 8-bit analog action buttons (A/Green, B/Red, X/Blue, Y/Yellow, and Black and White buttons). The standard Xbox controller (also nicknamed the "Fatty" and later, the "Duke") was originally the controller bundled with Xbox systems for all territories except Japan. The controller has been criticized for being bulky compared to other video game controllers; it was awarded "Blunder of the Year" by Game Informer in 2001, a Guinness World Record for the biggest controller in Guinness World Records Gamer's Edition 2008, and was ranked the second-worst video game controller ever by IGN editor Craig Harris.
The "Controller S" (codenamed "Akebono"), a smaller, lighter Xbox controller, was originally the standard Xbox controller only in Japan, designed for users with smaller hands. The "Controller S" was later released in other territories by popular demand and by 2002 replaced the standard controller in the Xbox's retail package, with the larger original controller remaining available as an accessory.
The Xbox runs a custom operating system which is based on a heavily modified version of Windows 2000. It exports APIs similar to those found in Microsoft Windows, such as Direct3D. Its source code was leaked in 2020.
The user interface for the Xbox is called the Xbox Dashboard. It features a media player that can be used to play music CDs, rip CDs to the Xbox's built-in hard drive and play music that has been ripped to the hard drive; it also lets users manage game saves, music, and downloaded content from Xbox Live, and lets Xbox Live users sign in, customize, and manage their account. The dashboard is only available when the user is not watching a movie or playing a game. It uses many shades of green and black for the user interface, to be consistent with the physical Xbox color scheme. When the Xbox was released in 2001, the Live service was not online so the dashboard's Live sections, as well as the network settings sub-menu, were not present yet.
Xbox Live was released in November 2002, but in order to access it, users had to buy the Xbox Live starter kit containing a headset and a subscription. While the Xbox was still being supported by Microsoft, the Xbox Dashboard was updated via Live several times to reduce cheating and add features.
The Xbox launched in North America on November 15, 2001. Popular launch games included Halo: Combat Evolved, Project Gotham Racing, and Dead or Alive 3. All three of these games would go on to sell over a million copies in the US.
Although the console gained strong third party support from its inception, many early Xbox games did not fully use its powerful hardware until a full year after its release. Xbox versions of cross-platform games sometimes came with a few additional features and/or graphical improvements to distinguish them from the PS2 and GameCube versions of the same game, thus negating one of the Xbox's main selling points. Sony countered the Xbox for a short time by temporarily securing PlayStation 2 exclusives for highly anticipated games such as the Grand Theft Auto series and the Metal Gear Solid series as well as Nintendo for the Resident Evil series. Notable 3rd party support came from Sega, who announced an 11-game exclusivity deal at Tokyo Game Show.Sega released exclusives such as Panzer Dragoon Orta and Jet Set Radio Future, which met with a strong reception among critics.
In 2002 and 2003, several high-profile releases helped the Xbox gain momentum and distinguish itself from the PS2. Microsoft purchased Rare, responsible for many Nintendo 64 hit games, to expand their 1st party portfolio. The Xbox Live online service was launched in late 2002 alongside pilot titles MotoGP, MechAssault and Tom Clancy's Ghost Recon. Several best-selling and critically acclaimed titles for the Xbox soon followed, such as Tom Clancy's Splinter Cell, and Star Wars: Knights of the Old Republic. Take-Two Interactive's exclusivity deal with Sony was amended to allow Grand Theft Auto III and its sequels to be published for the Xbox. Many other publishers got into the trend of releasing the Xbox version alongside the PS2 version, instead of delaying it for months.
2004 saw the release of highly rated exclusives Fable and Ninja Gaiden, both of these games would become big hits for the Xbox. Later that year, Halo 2 was released and became the highest-grossing release in entertainment history, making over $125 million in its first day and became the best-selling Xbox game worldwide.Halo 2 became Xbox Live's third killer app after MechAssault & Tom Clancy's Rainbow Six 3. That year Microsoft made a deal to put Electronic Arts's popular titles on Xbox Live to boost the popularity of their service.
By 2005, despite notable first party releases in Conker: Live & Reloaded and Forza Motorsport, Microsoft began phasing out the Xbox in favor of their next console, the Xbox 360. Games such as Kameo: Elements of Power and Perfect Dark Zero, which were originally to be developed for the Xbox, became Xbox 360 launch titles instead. The last game released on the Xbox was Madden NFL 09, on August 12, 2008.
On November 15, 2002, Microsoft launched its Xbox Live online gaming service, allowing subscribers to play online Xbox games with other subscribers around the world and download new content directly to the system's hard drive. The online service works only with a broadband Internet connection. In its first week of operation, Xbox Live received 100,000 subscriptions, and further grew to 250,000 subscribers within two months of the service's launch. In July 2004, Microsoft announced that Xbox Live had reached 1 million subscribers; in July 2005, membership reached two million, and by July 2007 there were more than 3 million subscribers. By May 2009, the number had ballooned to 20 million current subscribers. On February 5, 2010, it was reported that Xbox Live support for the original Xbox games would be discontinued as of April 14, 2010. Services were discontinued on schedule, but a group of 20 gamers continued to play for almost a month afterwards by simply leaving their consoles on connected to Halo 2.
(as of May 10, 2006)
|North America||16 million||November 15, 2001|
|Europe||6 million||March 14, 2002|
|Asia & Pacific||2 million||February 22, 2002|
Prior to launching, anticipation for the Xbox was high, with Toys 'R' Us and Amazon reporting that online preorders had sold out within just 30 minutes. Microsoft stated that it planned to ship 1-1.5 million units to retailers by the end of the year, followed by weekly shipments of 100,000 units. The system was officially launched at midnight on November 15, 2001, three days prior to the subsequent launch of the Nintendo GameCube. A special event was held on the prior night at the Toys 'R' Us store on Times Square, in which 1000 systems were shipped to the store to kick off sales. Bill Gates was present at the event, personally selling the very first system as well as greeting people in line and playing games with them at the numerous display units present. The launch was one of the most successful in video game history, with unit sales surpassing 1 million after just 3 weeks and rising further to 1.5 million by the end of 2001. The system also attained one of the highest-ever attachment rates at launch, with over 3 games selling per unit according to the NPD Group. Strong sales were tied in large part to the highly anticipated launch title, Halo: Combat Evolved, which had surpassed sales of 1 million units by April 2002 and attained a 50% attach rate for the console. By July 2004, the system had sold 15.5 million units worldwide--10.1 million in North America, 3.9 million in Europe, and 1.5 million in Asia-Pacific--and had a 33% market share in the US.
Despite strong sales in North America, Microsoft struggled to make a profit from the Xbox due to its high manufacturing cost. With its initial retail price of $299, Microsoft lost about $125 for every system sold, which cost $425 to manufacture, meaning that the company would have to rely on software sales in order to make any money. These losses were further exacerbated in April 2002, when Microsoft lowered the retail price of the Xbox even further to $199 in order to further driving hardware sales. Microsoft also struggled to compete with Sony's more popular PlayStation 2 console, which generally saw far higher sales numbers, although the Xbox outsold the PS2 in the U.S. in April 2004. By its manufacturing discontinuation in 2005, the Xbox had sold a total of 24 million units worldwide, 16 million of which had been sold in North America. These numbers fell short of Microsoft's predicted 50 million units, and failed to match the PlayStation 2's lifetime sales of 106 million units at the time, although it did surpass the GameCube and Dreamcast's lifetime sales of 21 million and 10.6 units, respectively. Ultimately, Microsoft lost an accumulative total of $4 billion from the Xbox, only managing to turn a profit at the end of 2004.
Prior to its Japanese launch in February 2002, many analysts estimated that the Xbox would have trouble competing with the PS2 and the GameCube, its local counterparts in the region, noting its comparatively high price tag, lack of exclusives, and larger size which wouldn't fit as well in living spaces. Microsoft hoped to ship 6 million Japanese Xbox consoles by June 2002; however, the system had only sold a total of 190,000 units in the region by April of that year, 2 months after the system's launch in February. For the week ending April 14, 2002, the Xbox sold only 1,800 units, considerably less than the PS2 and GameCube, and failed to see a single title reach the top 50 best-selling video games in Japan. In November 2002, the Xbox chief in Japan stepped down, leading to further consultations about Xbox's future, which by that point had only sold 278,860 units in the country since its February launch. For the week ending July 18, 2004, the Xbox sold just 272 units, even less than the PSOne had sold in the same week. The Xbox did, however, outsell the GameCube for the week ending May 26, 2002. Ultimately, the Xbox had only sold 450,000 units as of November 2011. Factors believed to have contributed to the console's poor market presence included its large physical size, which contrasted the country's emphasis on more compact designs, and a lack of Japanese-developed games to aid consumer interest.
The popularity of the Xbox, as well as (in the United States) its comparatively short 90-day warranty, inspired efforts to circumvent the built-in hardware and software security mechanisms, a practice informally known as modding.
Combined, the first two Halo games have notched up sales of more than 14.5 million copies so far, about 8 million of which can be attributed to Halo 2, which is the best-selling first-generation Xbox game worldwide.
Berkes and Hase were among a group of four who first pushed Microsoft to develop a Windows-based gaming system to compete with Sony's PlayStation 2, which was luring game companies from the Windows platform in the late 1990s. The other two were Seamus Blackley, who left in 2002, and Kevin Bachus, who left in 2001.
In 1998, Berkes and his team ordered a few Dell laptops, took them apart and built the first prototypes of a Windows gaming console. In order to appeal to young people, the name zBar (pronounced zed-BAH); laterm Ed Fries was leading Microsoft's games publishing business when the four Xbox founders pitched a "Direct X Box" based on the Windows DirectX graphics technology that was developed by Berkes' team.
Direct X-Box, of course, was truncated to 'Xbox,' -- and "marketing hated the name," says Fries. "They went off and created this whole, long list of better names for the machine." In focus testing, the marketing team left the name 'Xbox' on that long list simply as a control, to demonstrate to everyone why it was a horrible name for a console. "Of course, 'Xbox' outscored, in focus testing, everything they came up with. They had to admit it was going to be the Xbox."
the original "Fatty" Xbox controller didn't have a specific public name
Anyone who purchased the original Xbox during its launch window quickly came to know its behemoth of a controller, now nicknamed "Duke."
Xbox is failing in Japan, there's no denying it. Despite the country's fascination with America, it seems uneasy investing in a non- Japanese product; so far just 278,860 Xbox consoles have been sold, compared to almost 700,000 GameCubes during the same period. These embarrassing figures have resulted in Hirohisa Ohura, Director of Xbox Japan, being moved to a different department within Microsoft, hinting that a certain amount of re-structuring is about to take place.