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WWBU-FM 2015.png
CityRadford, Virginia
Broadcast areaPulaski County, Virginia
Montgomery County, Virginia
Branding"Super Sports 101.7"
Slogan"The New River Valley's Only FM Sports Station"
Frequency101.7 MHz
First air date1965
ERP5,800 Watts
HAAT20 Meters
Facility ID73918
Transmitter coordinates37°8?33.0?N 80°34?39.0?W / 37.142500°N 80.577500°W / 37.142500; -80.577500Coordinates: 37°8?33.0?N 80°34?39.0?W / 37.142500°N 80.577500°W / 37.142500; -80.577500
Callsign meaningW RADford
Former callsignsWRAD-FM (1965-1978)[1]
WRIQ (1978-1998)
WNRV-FM (1998-1999)
WBXW (1999-2002)
WWBU (2002-2018)
AffiliationsCBS Sports Radio
OwnerMonticello Media
Sister stationsWBRW, WFNR, WVHK, WPSK-FM, WRAD
WebcastWRAD-FM Webstream
WebsiteWRAD-FM Online

WRAD-FM is a sports formatted broadcast radio station licensed to Radford, Virginia, serving Pulaski and Montgomery counties in Virginia. WRAD-FM used to be owned and operated by Cumulus Media, Inc.[2] On September 6, 2018, Cumulus Media announced it would sell its Blacksburg cluster (including the then-WWBU) to Monticello Media.[3] The sale was consummated on November 30, 2018, at a price of $450,000.[4] The station changed its call sign to its historical WRAD-FM on December 14, 2018.


  1. ^ "Call letters" (PDF). Broadcasting. April 24, 1978. p. 67.
  2. ^ "WRAD-FM Facility Record". Federal Communications Commission, audio division.
  3. ^ Cumulus Sells Blacksburg Cluster To Monticello Media
  4. ^ Six areas radio stations sold

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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