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|Broadcast area||Far Northside of Chicago, IL and Evanston, Illinois|
|Branding||Chicago Sound Alliance|
|Format||Indie Music, Community|
|HAAT||70 meters (230 ft)|
|Call sign meaning||We're Loyola University W|
|Owner||Loyola University Chicago|
WLUW was founded in the 1970s, although it originally was not associated with Loyola University. The station was originally as "The Hitline", then "High Energy 88-7 FM" in the late 1980s, and then simply "Energy 88-7". In the mid-1990s the station changed radio formats to 88.7 Listener Supported Community Radio. Loyola University Chicago ceased funding WLUW in 2002, turning over operational control of the station to WBEZ. WLUW became financially independent in 2007.
In the fall of 2009, WLUW moved its headquarters from Damen Hall on the Lake Shore Campus to the Terry Student Center located downtown on E. Pearson St. at the Water Tower Campus.
In the 1980s through the mid-1990s, the station had a contemporary hit and dance music radio format (High Energy 88-7 FM and then Energy 88-7 FM), modeled after commercial radio stations such as B-96 in Chicago, with a full staff of student disc jockeys and news anchors/reporters. During this period, WLUW broadcast from the Loyola Water Tower Campus Communication building at 26 E. Pearson in Chicago.