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Turner's sports coverage began in the 1970s, with separate TBS Sports and TNT Sports brands used until 1995, when the unified Turner Sports branding began usage. The rebrand was accompanied by an intro and outro sequence featuring the voice of CNN Headline News anchor Don Harrison and music from Edd Kalehoff.
In August 2012, Turner Sports bought the sports news website Bleacher Report for an estimated $200 million.
In March 2018, Turner Sports announced to launch B/R Live, a subscription video streaming service, featuring live broadcasts of several sports events.
Following AT&T's acquisition of Time Warner in 2018, it was announced in March 2019 that the Turner Broadcasting System would be dissolved, and its assets dispersed into Warner Bros. and two new units. Turner Sports will be combined with CNN and AT&T SportsNet into a new division known as WarnerMedia News & Sports, led by CNN president Jeff Zucker.
In October 2020, Turner Sports announced a partnership with DraftKings to be the exclusive provider of daily fantasy and sports betting information for most Turner Sports and Bleacher Report properties, excluding the NBA due to its league-wide deal with competitor FanDuel.
Starting with the 2010-11 academic year and continuing through 2031-32, Turner has digital rights to all NCAA championships across all divisions in all sports except football. Under the deal, Turner also manages NCAA.com.
In February 2019, Turner announced a deal with casino operator Caesars Entertainment Corporation to open a Bleacher Report studio in the sportsbook at Caesars Palace to produce sports betting programming and gaming-related editorial content. The new studio is expected to begin distributing this content by early summer 2019.
NASCAR's comprehensive digital and social media portfolio includes NASCAR.COM, the official online destination of NASCAR which provides racing enthusiasts with an all-inclusive offering of engaging content including fantasy games, video highlights, social elements and in-depth editorial content. NASCAR.COM, and the sport's other digital and social media platforms, were managed by Turner Sports from 2001 to 2013.