Cover of the July 1907 edition
|Categories||Literature and poetry|
|First issue||May 1907|
|Final issue||February 1928|
The Lone Hand was founded in 1907 by J. F. Archibald and Frank Fox as a monthly Australian magazine of literature and poetry as a sister magazine to The Bulletin. It was modelled on The London Strand. Originally, Archibald had wanted the name Lone Hand for what became The Bulletin. Once the magazine was established, Archibald had little to do with its running. It tended to echo the themes of The Bulletin; Australian individuality and mateship, and support for the White Australia Policy.
In common with The Bulletin, contributions from the public were solicited and paid for at the 'going rate'. A remarkable innovation was a prize offered to readers who found errors (including typo's) in advertisements and contributions. It also sponsored the first Australian beauty contest in 1908 (after a challenge by the Chicago Tribune), and featured columns by celebrities.
The Lone Hand was an initial success. The first issue in May 1907 sold out its print run of 50,000 copies in three days; the second issue sold out in one. But two years later, faced with falling circulation and advertising revenue - mostly due to competition from overseas magazines, Fox instituted radical changes, adding a women's section and fashion photography. The price of the magazine was also dropped from 1 shilling to 6 pence, and the language used in its editorials was softened to engage a broader audience. In 1914 links with The Bulletin were cut. By 1919 the magazine was being published in a larger format, with more articles on higher quality paper. However, when the price was adjusted again to 9 pence, circulation dropped and continuing the production became unsustainable. February 1928 was the last issue published.
Major contributors included: