|The Beverly Hillbillies|
|Created by||Paul Henning|
|Opening theme||"The Ballad of Jed Clampett" played by Lester Flatt & Earl Scruggs|
|Country of origin||United States|
|No. of seasons||9|
|No. of episodes||274 (106 in black-and-white, 168 in color)|
|Running time||25 minutes|
|Distributor||CBS Television Distribution|
|Original release||September 26, 1962 -|
March 23, 1971
|Followed by||Return of the Beverly Hillbillies|
The Beverly Hillbillies is an American sitcom television series broadcast on CBS from 1962 to 1971. The show had an ensemble cast featuring Buddy Ebsen, Irene Ryan, Donna Douglas, and Max Baer Jr. as the Clampetts, a poor backwoods family from the hills of the Ozark Mountains, who move to posh Beverly Hills, California after striking oil on their land. The show was produced by Filmways and was created by writer Paul Henning. It was followed by two other Henning-inspired "country cousin" series on CBS: Petticoat Junction and its spin-off Green Acres, which reversed the rags-to-riches, country-to-city model of The Beverly Hillbillies.
The Beverly Hillbillies ranked among the top 20 most-watched programs on television for eight of its nine seasons, twice ranking as the number one series of the year, with 16 episodes that remain among the 100 most-watched television episodes in history. It accumulated seven Emmy nominations during its run. The series remains in syndicated reruns, and its ongoing popularity spawned a 1993 film remake by 20th Century Fox.
The series starts as Jed Clampett, an impoverished and widowed mountaineer, is living alongside an oil-rich swamp with his daughter and mother-in-law. A surveyor for the OK Oil Company realizes the size of the oil field, and the company pays him a fortune for the right to drill on his land. Patriarch Jed's cousin Pearl Bodine prods him to move to California after being told his modest property could yield $25 million (equivalent to $211 million in 2019), and pressures him into taking her son Jethro along. The family moves into a mansion in wealthy Beverly Hills, California, next door to Jed's banker, Milburn Drysdale, and his wife, Margaret who has zero tolerance for hillbillies.
The Clampetts bring a moral, unsophisticated, and minimalistic lifestyle to the swanky, sometimes self-obsessed and superficial community. Double entendres and cultural misconceptions are the core of the sitcom's humor. Plots often involve the outlandish efforts Drysdale makes to keep the Clampetts' money in his bank and his wife's efforts to rid the neighborhood of "those hillbillies." The family's periodic attempts to return to the mountains are often prompted by Granny's perceiving a slight from one of the "city folk".
|Season||Episodes||Originally aired||Rank||Rating||Tied with|
|First aired||Last aired|
|1||36||September 26, 1962||May 29, 1963||1||36.0||N/A|
|2||36||September 25, 1963||June 10, 1964||1||39.1||N/A|
|3||34||September 23, 1964||June 16, 1965||12||25.6||N/A|
|4||32||September 15, 1965||May 18, 1966||7||25.9||Bewitched|
|5||30||September 14, 1966||April 19, 1967||7||23.4||Daktari|
|6||30||September 6, 1967||April 3, 1968||12||23.3||N/A|
|7||26||September 25, 1968||March 26, 1969||10||23.5||N/A|
|8||26||September 24, 1969||March 18, 1970||18||21.7||N/A|
|9||24||September 15, 1970||March 23, 1971||N/A||N/A||N/A|
Although he has little formal education and is completely naive about the world outside the area where he lives, Jed Clampett (Buddy Ebsen) has a good deal of common sense. We learned in the 11th episode that he is the widower of Granny's daughter, Rose Ellen, even though Buddy Ebsen is only 6 years younger than Irene Ryan. He is the son of Luke Clampett and his wife, and has a sister called Myrtle. Jed is a good-natured man and the head of the family. The huge oil pool in the swamp he owned was the beginning of his rags-to-riches journey to Beverly Hills. He is usually the straight man to Granny and Jethro's antics. His catchphrase is, "Welllllll, doggie!" Jed was one of the three characters to appear in all 274 episodes of the series.
Daisy May Moses (Irene Ryan in all 274 episodes), called "Granny" by all, is Jed's mother-in-law and therefore often called "Granny Clampett" in spite of her last name. She has an abrasive personality and is quick to anger, but is often overruled by Jed. She is a devout Confederate and fancies herself a Baptist Christian ("dunked, not sprinkled") with forgiveness in her heart. A self-styled "M.D." ("mountain doctor"), Granny uses her "white lightning" brew as a form of anesthesia when commencing painful treatments such as leech bleeding and using pliers for teeth-pulling.
Paul Henning discarded the idea of making Granny Jed's mother, which would have changed the show's dynamics, making Granny the matriarch and Jed her subordinate.
Elly May (Donna Douglas in all 274 episodes), the only child of Jed and Rose Ellen Clampett, is a mountain beauty with the body of a pin-up girl and the soul of a tomboy. She can throw a fastball as well as "wrassle" most men to a fall, and she can be as tender with her friends, animals, and family as she is tough with anyone she wrassles. She says once that animals can be better companions than people, but as she grows older, she allows that, "fellas kin be more fun than critters." In addition to the family dog, Duke (an old Bloodhound), a number of pets live on the Clampett estate thanks to animal-lover Elly. In the 1981 TV movie, Elly May is the head of a zoo.
Elly is a terrible cook. Family members cringe whenever, for plot reasons, Elly takes over the kitchen.
Jethro (Max Baer Jr. in 272 episodes) is the son of Jed's cousin, Pearl Bodine (though he addresses Jed as "Uncle Jed"). Pearl's mother and Jed's father were siblings. He drives the Clampett family to their new home in California and stays on with them to further his education. The others boast of Jethro's "sixth-grade education", but he is ignorant about nearly every aspect of modern California life. In one episode, he decides to go to college. He enrolls late in the semester at a local secretarial school and "earns" his diploma by the end of the day because he is so disruptive. This was an ironic in-joke - in real life, Max Baer Jr. has a bachelor's degree in business administration, minoring in philosophy, from Santa Clara University.
Many story lines involve Jethro's endless career search. He once deliberated over becoming a brain surgeon or a fry cook. His other ambitions included being a millwright, street car conductor, "double-naught" spy, telephone lineman, soda jerk, chauffeur, USAF general, sculptor, restaurant owner (with Granny's cooking), psychiatrist, and once as a bookkeeper for Milburn Drysdale's bank; an agent for "cousin" Bessie and "Cousin Roy" (see below); Hollywood producer (a studio flunky remarks Jethro has the "right qualifications" for being a producer: a sixth-grade education and an uncle who owns the studio; this in-joke gag as a movie producer was replayed in the 1981 movie). More often than not, his overall goal in these endeavors is to meet pretty girls. He only manages to gain (but is oblivious to) the affections of the plain Miss Jane Hathaway. Of all the Clampett clan, he is the most eager to embrace city life. A running gag is that Jethro is known as the "six-foot stomach" for his huge appetite: in one episode, he eats a jetliner's entire supply of steaks; in another, Jethro tries to set himself up as a Hollywood agent for cousin "Bessie" the chimpanzee – with a fee of 10,000 bananas for Bessie and 1,000 for him. Jethro does not appear in the third- or second-to-last episodes, but Baer remains billed in the title credits.
With the January 2015 death of Donna Douglas, Baer is the only surviving main cast member.
Milburn (Raymond Bailey in 247 episodes) is the Clampetts' banker, confidant and next-door neighbor. He is obsessed with money, and to keep the Clampetts' $96,000,000 (in 1969; equivalent to $669,299,456 in 2019) in his Commerce Bank, Mr. Drysdale will do everything he can to cater to their every wish. He often forces others, especially his long-suffering secretary, to help fulfill their outlandish requests.
Jane Hathaway (Nancy Kulp in 246 episodes), whom the Clampetts address as Miss Jane, is Drysdale's loyal, highly educated and efficient secretary. Though she reluctantly carries out his wishes, she is genuinely fond of the family and tries to shield them from her boss's greed. Miss Hathaway frequently has to "rescue" Drysdale from his schemes, receiving little or no thanks for her efforts. The Clampetts consider her family; even Granny, the one deadest-set against living in California, likes her very much. Jane harbors something of a crush on Jethro for most of the series' run. In 1999, TV Guide ranked Jane Hathaway number 38 on its list titled "50 Greatest TV Characters of All Time".
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The show's theme song, "The Ballad of Jed Clampett", was written by producer and writer Paul Henning and originally performed by bluegrass artists Flatt and Scruggs. The song is sung by Jerry Scoggins (backed by Flatt and Scruggs) over the opening and end credits of each episode. Flatt and Scruggs subsequently cut their own version of the theme (with Flatt singing) for Columbia Records; released as a single, it reached number 44 on Billboard Hot 100 pop music chart and number one on the Billboard Hot Country chart (the lone country chart-topper for the duo).
Perry Botkin who composed the score for Murder by Contract composed many songs for The Beverly Hillbillies, e.g., "Elly May's Theme." Botkin's upbeat tune from Murder by Contract, played during scenes of sunny LA, signaled scenes at the Commerce Bank of Beverly Hills.
The six main cast members participated on a 1963 Columbia soundtrack album, which featured original song numbers in character. Additionally, Ebsen, Ryan, and Douglas each made a few solo recordings following the show's success, including Ryan's 1966 novelty single, "Granny's Miniskirt".
The series generally features no country music beyond the bluegrass banjo theme song, although country star Roy Clark and the team of Flatt and Scruggs occasionally play on the program. Pop singer Pat Boone appears in one episode as himself, under the premise that he hails from the same area of the country as the Clampetts, although Boone is a native of Jacksonville, Florida.
The 1989 film UHF featured a "Weird Al" Yankovic parody music video, "Money for Nothing/Beverly Hillbillies*", combining "The Ballad of Jed Clampett" and English rock band Dire Straits' 1985 hit song "Money for Nothing".
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Season seven (1968-69) was packed with strategically placed, multi-episode crossover stories in which the fictional worlds of all three Paul Henning series overlap. The Clampett family makes several trips to Hooterville (which was first mentioned in season 1 episode 6 when Jazzbo Depew attempts to sweet talk Jethrine Bodine), Sam Drucker visits Beverly Hills, and Granny (Irene Ryan) does two guest appearances on Petticoat Junction. In season eight (1969-70), the Clampett family visits Hooterville one last time for a two-part episode.
The Beverly Hillbillies received poor reviews from some contemporary critics. The New York Times called the show "strained and unfunny"; Variety called it "painful to sit through". Film professor Janet Staiger writes that "the problem for these reviewers was that the show confronted the cultural elite's notions of quality entertainment."  The show did receive a somewhat favorable review from noted critic Gilbert Seldes in the December 15, 1962 TV Guide: "The whole notion on which The Beverly Hillbillies is founded is an encouragement to ignorance... But it is funny. What can I do?" 
Regardless of the poor reviews, the show shot to the top of the Nielsen ratings shortly after its premiere and stayed there for several seasons. During its first two seasons, it was the number one program in the U.S. During its second season, it earned some of the highest ratings ever recorded for a half-hour sitcom. The season-two episode "The Giant Jackrabbit" also became the most watched telecast up to the time of its airing, and remains the most-watched half-hour episode of a sitcom, as well. The series enjoyed excellent ratings throughout its run, although it had fallen out of the top 20 most-watched shows during its final season.
|1 (1962-63)||Wednesday at 9:00-9:30 PM||1||36.0|
|3 (1964-65)||Wednesday at 8:30-9:00 PM||12||25.6|
|4 (1965-66)||7||25.9||Tied with Bewitched|
|5 (1966-67)||23.4||Tied with Daktari and Bewitched|
|7 (1968-69)||Wednesday at 9:00-9:30 PM||10||23.5|
|8 (1969-70)||Wednesday at 8:30-9:00 PM||18||21.7|
|9 (1970-71)||Tuesday at 7:30-8:00 PM||Not in the Top 30|
Despite respectable ratings, the show was canceled in the spring of 1971 after 274 episodes. The CBS network, prompted by pressure from advertisers seeking a more sophisticated urban audience, decided to refocus its schedule on several "hip" new urban-themed shows and, to make room for them, the two remaining series of CBS's rural-themed comedies were simultaneously cancelled. This action came to be known as "the Rural Purge". Pat Buttram, who played Mr. Haney on Green Acres, famously remarked, "It was the year CBS cancelled everything with a tree - including Lassie."
In 1981, Return of the Beverly Hillbillies television movie, written and produced by series creator Henning, was aired on the CBS network. Irene Ryan had died in 1973, and Raymond Bailey had died in 1980. The script acknowledged Granny's passing, but featured Imogene Coca as Granny's mother. Max Baer decided against reprising the role that both started and stymied his career, so the character of Jethro Bodine was given to another actor, Ray Young.
The film's plot had Jed back in his old homestead in Bugtussle, having divided his massive fortune among Elly May and Jethro, both of whom stayed on the West Coast. Jane Hathaway had become a Department of Energy agent and was seeking Granny's "White Lightnin'" recipe to combat the energy crisis. Since Granny had gone on to "her re-ward", it was up to Granny's centenarian "Maw" (Imogene Coca) to divulge the secret brew's ingredients. Subplots included Jethro playing an egocentric, starlet-starved Hollywood producer, Jane and her boss (Werner Klemperer) having a romance, and Elly May owning a large petting zoo. The four main characters finally got together by the end of the story.
Having been filmed a mere decade after the final episode of the original series, viewer consensus was that the series' original spirit was lost to the film on many fronts, chief of which being the deaths of Ryan and Bailey and Baer's absence, which left only three of the six original cast members available to reprise their respective roles. Further subtracting from the familiarity was the fact that the legendary Clampett mansion (the Sumner Spaulding-designed mansion 'Chartwell') - was unavailable for a location shoot as the owners' lease was too expensive. Henning himself admitted sheer embarrassment when the finished product aired, blaming his inability to rewrite the script due to the 1981 Writers Guild strike.
In 1993, Ebsen, Douglas, and Baer reunited onscreen for the only time in the CBS-TV retrospective television special, The Legend of the Beverly Hillbillies, which ranked as the fourth-most watched television program of the week--a major surprise given the mediocre rating for the 1981 TV movie. It was a rare tribute from the "Tiffany network", which owed much of its success in the 1960s to the series, but has often seemed embarrassed by it in hindsight, often downplaying the show in retrospective television specials on the network's history and rarely inviting cast members to participate in such all-star broadcasts.
The Legend of The Beverly Hillbillies special ignored several plot twists of the TV movie, notably Jethro was now not a film director, but a leading Los Angeles physician. Critter-loving Elly May was still in California with her animals, but Jed was back home in the Hills, having lost his fortune, stolen by the now-imprisoned banker Drysdale. Nancy Kulp had died in 1991 and was little referred to beyond the multitude of film clips that dotted the special. The special was released on VHS tape by CBS/Fox Video in 1995 and as a bonus feature on the Official Third Season DVD Set in 2009.
The Beverly Hillbillies is still televised daily around the world in syndication. In the United States, the show is broadcast currently on MeTV, and was previously on TBS Superstation, Nick at Nite, TV Land, Hallmark Channel, and Superstation WGN. A limited number of episodes from the earlier portions of the series run have turned up in the public domain and as such are seen occasionally on many smaller networks such as Retro TV and MyFamily TV.
MeTV Network airs The Beverly Hillbillies Monday-Saturday at 7 A.M.
The show is distributed by CBS Television Distribution, the syndication arm of CBS Television Studios and the CBS network. It was previously distributed by CBS Films, Viacom Enterprises, Paramount Domestic Television, and CBS Paramount Domestic Television (all through corporate changes involving TV distribution rights to the early CBS library). The repeats of the show that debuted on CBS Daytime on September 5-9, 1966, as "Mornin' Beverly Hillbillies" through September 10, 1971 and on September 13-17, 1971 as "The Beverly Hillbillies" lasted up to winter 1971-72. It aired at 11:00-11:30 am Eastern/10:00-10:30 am Central through September 3, 1971, then moved to 10:30-11:00 am Eastern/9:30-10:00 am Central for the last season on CBS Daytime.
Fifty-five episodes of the series are in the public domain (all 36 season-one episodes and 19 season-two episodes), because Orion Television, successor to Filmways, neglected to renew their copyrights. As a result, these episodes have been released on home video and DVD on many low-budget labels and shown on low-power television stations and low-budget networks in prints. In many video prints of the public domain episodes, the original theme music has been replaced by generic music due to copyright issues.
Before his death, Paul Henning, whose estate now holds the original film elements to the public domain episodes, authorized MPI Home Video to release the best of the first two seasons on DVD, the first "ultimate collection" of which was released in the fall of 2005. These collections include the original, uncut versions of the first season's episodes, complete with their original theme music and opening sponsor plugs. Volume 1 has, among its bonus features, the alternate, unaired version of the pilot film, The Hillbillies Of Beverly Hills (the version of the episode that sold the series to CBS), and the "cast commercials" (cast members pitching the products of the show's sponsors) originally shown at the end of each episode. The alternate version is also the version seen on Amazon Prime Video.
With the exception of the public domain episodes, the copyrights to the series were renewed by Orion Television. However, any new compilation of Hillbillies material will be copyrighted by either MPI Media Group or CBS, depending on the content of the material used.
For many years, 20th Century Fox, through a joint venture with CBS called CBS/Fox Video, released select episodes of Hillbillies on videocassette. After Viacom merged with CBS, Paramount Home Entertainment (the video division of Paramount Pictures, which was acquired by Viacom in 1994) took over the video rights.
In 2006, Paramount announced plans to release the copyrighted episodes in boxed sets through CBS DVD later that year. The show's second season (consisting of the public domain episodes from that season) was released on DVD in Region 1 on October 7, 2008 as "...The Official Second Season". The third season was released on February 17, 2009. Both seasons are available to be purchased together from major online retailers. On October 1, 2013, season four was released on DVD as a Walmart exclusive. It was released as a full retail release on April 15, 2014. On April 26, 2016, CBS/Paramount released the complete first season on DVD. The fifth season was released on October 2, 2018.
|DVD title||No. of
|The Beverly Hillbillies (Ultimate Collection)||26||September 27, 2005|
|The Beverly Hillbillies (Ultimate Collection Volume 2)||27||February 28, 2006|
|The Beverly Hillbillies (The Official First Season)||36||April 26, 2016|
|The Beverly Hillbillies (The Official Second Season)||36||October 7, 2008|
|The Beverly Hillbillies (The Official Third Season)||34||February 17, 2009|
|Return of the Beverly Hillbillies (TV Movie)||--||March 12, 2013|
|The Beverly Hillbillies (The Official Fourth Season)||32||April 15, 2014|
|The Beverly Hillbillies (The Official Fifth Season)||30||October 2, 2018|
A three-act stage play based on the pilot was written by David Rogers in 1968.
The Deadly Hillbillies, an interactive murder mystery, was written by John R. Logue using the core cast of characters as inspiration. This Gypsy Productions Murder Mystery Parody features characters such as Jed Clumpett, Daisy May Mostes, and Jane Hatchaway.
In 1993, a movie version of The Beverly Hillbillies was released starring Jim Varney as Jed Clampett and featuring Buddy Ebsen in a cameo as Barnaby Jones, the lead character in his long-running post-Hillbillies television series.
Based on The Beverly Hillbillies movie, a PC computer adventure game for operating system MS-DOS was developed by Synergistic Software, Inc. and published in 1993 by Capstone Software.
Max graduated from Santa Clara with a bachelor's degree in business administration.
Baer received a Bachelor of Science degree in commerce from Santa Clara University, a Jesuit school in Santa Clara, Calif. He minored in philosophy, which he admits is his favorite subject, and began work on a master's degree in that field before going into the acting profession.