A Thai pop, or T-pop, is a genre of Thai music roughly equivalent to western pop. It emerged during the 1970s-80s, and was during that period known as String music (Thai: ). It took over mainstream popularity during the 1990s, and has since dominated the Thai music industry.
String's origins lie in American R&B, surf rock artists like The Ventures and Dick Dale, Exotica, rockabilly and country and western brought to Thailand by American and Australian soldiers serving in Vietnam in the late 1950s and early 1960s. It also drew heavily on British invasion rock'n'roll, garage rock and Hollywood film soundtracks. The term is extremely broad, covering Thai rock, dance music, rap and western-influenced popular music in general. It normally excludes the folk, rock, phleng phuea chiwit.
In the 1980s it mixed with other genres, such as disco, funk, dance and rock. Early string artists and bands include The Impossibles, and Grand Ex. Later popular artists in 1980s include: Thongchai McIntyre, Pumpuang Duangjan, Asanee-Wasan, Micro, Ploy, The Innocent most successful during the 1990s. their artist include Christina Aguilar, Tik Shiro, J Jetrin, Touch Na Takuathung, Boyscout, Nuvo, Lift-Oil, Joey Boy and Tata Young. To date, there are many other successful and popular artists such as BNK48 etc.
T-Wind (Thai Wind) is a term used to describe the phenomenon of Thai pop culture in the international, such as lakhon (Thai television drama), music or movies. It is a term created to compare Korean Wave or K-Wave. In the period since 2000, Thailand has been exporting many kinds of cultural products to many countries especially in ASEAN. They are very popular in Vietnam, Myanmar, Laos, Cambodia or even Mainland China.