|Way Ahead Records|
Way Ahead Group
Ticket retail and distribution
|Founded||Way Ahead Records, Nottingham|
|Rob Wilmshurst (CEO)|
|Products||Live event tickets, ticket technology and systems|
|Subsidiaries||See Tickets USA|
See Tickets is the trading name of an international ticketing services company owned by Vivendi SA. See Tickets' head office is on Upper Parliament Street in Nottingham, but operates throughout Europe and North America under the See Tickets brand, with over 15 offices in cities including; London, Los Angeles, Nashville, Paris, Marseille, Madrid, Berlin, Amsterdam, Groningen, Antwerp, Lisbon and Zurich.
The business started as Way Ahead Records in the 1980s, a Nottingham-based record shop which began selling concert tickets in the 1990s. It began trading as See Tickets in 2004 following an acquisition by The Really Useful Group and Bridgepoint Capital.
Since 2011, See has been a wholly owned subsidiary of Vivendi SA, a Paris-based international integrated media and content group, employing more than 50,000 staff globally with revenues in excess of EUR29 billion in 2010.(2)
In December 2014, See opened its first US office in Los Angeles, California. See expanded its US presence in June 2016, after its parent company Vivendi acquired ticket agency Flavorus from SFX Entertainment for $4 million, now rebranded as See Tickets.(3) The US-presence continued in November 2019, with a new office opening in Nashville, Tennessee.
In April 2018, See again expanded by acquiring LiveStyle's Netherlands-based online ticketing service, Paylogic. As part of the deal, See Tickets US will ticket LiveStyle's US-based events such as; Electric Zoo, Life in Color, Sunset Music Festival, and Spring Awakening.
In January 2020, See Tickets further expanded their European presence by acquiring Swiss-based Starticket from the TX Group, which currently sells over 5 million tickets annually.
Today, See Tickets retails and distributes tickets for music, festival, theatre, sport, comedy and lifestyle events working with more than 5,000 clients globally. Notably, the business sold all 150,000 tickets for the 2015 Glastonbury Festival in 29 minutes.
See Tickets' client list includes event promoters, festivals and venues such as: Universal Music Group, Glastonbury Festival, S.J.M. Concerts, Houses of Parliament, BBC, Louis Vuitton, Kilimanjaro Live, Alexandra Palace, Kew Gardens and Boardmasters Festival.
See Tickets also owns Intascape.com Ltd a ticketing software house which provides the SeeThreeSixty ticketing and event management software to football clubs including Manchester City, Lord's Cricket Ground and Reading. The buy out took place in 2007.
In 2017, See Tickets launched "Fan-to-Fan", an ethical secondary ticket re-sale platform that allowed customers to only sell their tickets online via See at face value or less. Again in 2017, See also launched "Fan Share" a rep system to allow customers to earn rewards from event organisers for assisting with the sale of tickets on-line.
2019 saw See Tickets launch their new digital ticket service to combat the resale of tickets at an inflated price on the secondary market, which was used for the new tours from Declan McKenna and Bombay Bicycle Club. The digital ticket features a dynamically refreshing barcode which is uniquely tied to a customer's user account, mobile device and See Tickets app.