Seagram's Seven Crown
American blended whiskey
|Alcohol by volume||40%|
|Related products||Crown Royal, Seagram's VO Canadian Whisky|
Seagram's Seven Crown, also called Seagram's Seven, is a blended American whiskey produced by Diageo under the Seagram name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000.
Seagram's Seven is typically consumed in a highball in combination with mixers such as ginger ale, cola or lemon-lime soda. Seagram's Seven with 7 Up is known as a "7 and 7". It's also often used as an ingredient in Manhattans. Seagram's Seven has an ABV of 40%.
Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum. The brand sold thirty-two million cases in 1970, but only sold eight million in 1993.