Seagram's Seven Crown
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Seagram's Seven Crown
Seagram's Seven Crown
Seagrams 7 Crown.jpg
Seagram's Seven Crown
American blended whiskey
TypeBlended whiskey
Alcohol by volume40%
Proof (US)80
Related productsCrown Royal, Seagram's VO Canadian Whisky

Seagram's Seven Crown, also called Seagram's Seven, is a blended American whiskey produced by Diageo under the Seagram name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000.

Seagram's Seven is typically consumed in a highball in combination with mixers such as ginger ale, cola or lemon-lime soda. Seagram's Seven with 7 Up is known as a "7 and 7". It's also often used as an ingredient in Manhattans. Seagram's Seven has an ABV of 40%.

Sales history

Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum. The brand sold thirty-two million cases in 1970, but only sold eight million in 1993.

See also


External links

Official website

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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