|Traded as||NASDAQ: SALM (Class A)|
Russell Microcap Index component
Commercial radio broadcasting
|Genre||Radio broadcasting, publishing, internet content provider|
Edward Atsinger III
4880 Santa Rosa Road,
|Revenue||$262.78 million (2018)|
Number of employees
Salem Media Group, Inc. (NASDAQ: SALM; formerly Salem Communications Corporation) is an American radio broadcaster, Internet content provider, and magazine and book publisher based in Camarillo, California, targeting audiences interested in Christian values and what it describes as "family-themed content and conservative values." In addition to its radio properties, the company owns Salem Radio Network, which syndicates talk, news and music programing to approximately 2,400 affiliates; Salem Media Representatives, a radio advertising company; Salem Web Network, an Internet provider of Christian content and online streaming with over 100 Christian content and conservative opinion websites; and Salem Publishing, a publisher of Christian themed magazines. Salem owns 117 radio stations in 38 markets, including 60 stations in the top 25 markets and 29 in the top 10, making it tied with CBS Radio for fifth-largest radio broadcaster.FamilyTalk is a Christian-themed talk format on Sirius XM Radio Channel 131. Additionally, Salem owns conservative websites Townhall.com, RedState, Hot Air, and PJ Media, as well as Twitter aggregator Twitchy.
The company was founded by brothers-in-law Stuart Epperson and Edward G. Atsinger III and, unlike many Christian broadcasters, is a for-profit corporation. This allows it to buy stations in the commercial radio band which are often higher-powered than those of the FM non-commercial band, and to accept commercial advertising.
In the early 1980s Atsinger (chief executive officer) and Epperson (chairman of the board) combined their radio assets to create Salem Communications. Beginning with stations in North Carolina and California, Atsinger and Epperson purchased station properties in Boston, San Antonio, New York, San Francisco, Portland, Los Angeles and other markets, converting them to Christian talk stations. In the 1990s, they expanded formats to include contemporary Christian music (with most stations under this format branded as "The Fish"), news talk (branded as "The Answer"), Spanish-language Christian content and most recently[when?], business programming.
Many of Salem's stations are licensed to subsidiaries, organized by geographical area and media cluster as the company has acquired new stations and their previous licensees.
Salem Communications Corp acquired Twitter curation site, Twitchy.com. In January 2014, the Company announced the acquisition of the assets of Eagle Publishing, including Regnery Publishing, Human Events, and RedState, as well as sister companies Eagle Financial Publications and Eagle Wellness.
In 2015, Salem Media Group expanded their digital platform with acquisitions of several businesses and assets, including DividendYieldHunter.com, Stockinvestor.com; DividendInvestor.com, a Spanish Bible mobile app, along with its related website and Facebook properties; the DailyBible mobile app; the Daily Bible Devotion mobile app; and also Bryan Perry's Newsletters.
In 2016, Salem Media Group continued to expand by acquiring the websites ChristianConcertAlerts.com, Historyonthenet.com and Authentichistory.com; as well as Mike Turner's line of investment products, including TurnerTrends.com; the Retirement Watch newsletter and website, Retirementwatch.com; and the King James Bible mobile application. Salem Media Group also acquired Mill City Press from Hillcrest Publishing Group, Inc.
In July 2017, Salem Media Group merged DividendYieldHunter.com and transferred all content into DividendInvestor.com.
Salem's radio stations are organized into six categories:
As of 2020, Salem's radio stations and licensees (with stations arranged by state and market served) are:
|AM Stations||FM Stations|
Inspiration Media, Inc.
New Inspiration Broadcasting Co., Inc.
Salem Communications Holding Corporation
Inspiration Media of Texas, LLC.
Reach Satellite Network, Inc.
Salem Media of Massachusetts, LLC.
Salem Media of Colorado, Inc.
Salem Media of Hawaii, Inc.
Salem Media of Illinois, LLC.
Salem Media of Kentucky, Inc.
Salem Media of New York, LLC.
Salem Media of Ohio, Inc.
Salem Media of Oregon, Inc.
Salem Media of Texas, Inc.
Salem Media of Virginia, Inc.
SCA-Palo Alto, LLC.
Salem Radio Network is a satellite radio network serving general market News/Talk stations and Christian-formatted stations through affiliate partnerships serving more than 2,700 radio stations. The five major divisions are SRN Talk, SRN News, Salem Music Network, Salem Media Reps and Vista Media Reps and SRN Satellite Services.
Salem's flagship publication, CCM Magazine, was in the Christian music industry for more than 25 years. Salem no longer prints CCM Magazine, but it still exists in an online-only format. Other magazine publications include Singing News Magazine, which discusses happenings involving the Southern gospel community.
Under the umbrella of Salem Author Service are Xulon Press, Mill City Press and the websites Bookprinting.com, Bookediting.com, Publishgreen.com and Libertyhill.com.
Xulon Press is a self-publishing digital publisher of books targeting a Christian audience. They use print on demand technologies that store books electronically and print them only as they are ordered. Xulon was founded by Christian author and publisher Tom Freiling and was acquired by Salem in 2006.
Salem owns a collection of Spanish language sites that provide a variety of Christian and family-friendly resources online. A few of those sites are CristoTarjetas.com; ElsitioCristiano.com; BibliaVida.com and LuzMundial.com.
The founders of Salem Communications supports various religious causes. In 2005, Epperson was reported in Time magazine as one of the "25 Most Influential Evangelicals in America". In 2004 he co-chaired "Americans of Faith", a religiously based Republican electoral campaign. Both founders have served on the Council for National Policy. They gave $100,000 to the Bush presidential reelection campaign and $780,000 to the 2000 "California Defense of Marriage Act" (Proposition 22) ballot measure.