This article needs to be updated.October 2014)(
|Launched||1 December 1996|
|Network||National free-to-air TV network / Direct Broadcast Satellite / Cable and DVB-T2 (where available)|
|Owned by||CTC Media|
|Picture format||576i (16:9 SDTV)|
|Audience share||9.2% (everyone aged 10-45)|
|Slogan||"The first entertainment" (Russian: )|
"More sun!" (Russian: !)
STS (abbr. from Russian: ? ? ?, Set' Televizionnykh Stantsiy, Network of television stations) is a commercial television station based in Moscow, Russia. It belongs to the CTC Media company. The company is owned by National media group (Russia) and VTB Bank (Russia).
In 1994, Channel Six Petersburg (owned by then-current CTC Media StoryFirst Communications) began expanded outside St. Petersburg. Some local stations began rebroadcast that station: Telesphere (Krasnoyarsk), AMTV (Moscow), Zenit (Oryol), TSM Channel 10 (Novobirisk, have been rebroadcast since the launch in 1991 but disaffiliated in 1995),....
In December 1996, AMTV went into finacal crisis, most of founders had left. It later joins StoryFirst Communications (at that time owned some regional TV in Russia). AMTV later joins those stations, leading to created STS.
STS was launched on 1 December 1996.
In 2002, Alexander Rodnyansky became General Director of the STS. During the period of his leadership the ratings of the channel showed a quick and significant increase. 2006 - the best year in the history of STS. Then the average share of the channel's audience reached the highest level - 10.4% (audience "Russia, all viewers over four years").
In 2007 STS switched to round-the-clock broadcasting.
In 2008 Vyacheslav Murugov became the General Director of STS (he also holds this position today). Murugov created many successful original Russian TV projects.
December 21, 2009 - start broadcasting international version of the channel - "STS International".
December 14, 2012 - STS entered the second multiplex of digital television of Russia.
Today STS is a leading entertainment network in Russia. Focusing on entertainment, STS broadcasts a mix between Russian productions and international programming of interest to its target audience, viewers aged 10-45, especially younger audiences.
Approximately 100 million people are within STS's signal reach. In 2017, STS achieved an average audience share in its target demographic of 9.2%. STS network reaches approximately 96% of urban households. It ranks as the seventh most watched nationwide broadcaster in Russia overall. At the same time, the share of STS is almost equal to the share of the audience of its main competitor -- TNT channel, which occupies the sixth place.
The STS Network currently has about 350 affiliates, including 19 owned-and-operated stations.
STS Media works with the leading Russian TV content production companies. In autumn 2003, the channel launched a line of domestic television series. Since then, many successful TV series came out on the channel.
STS airs both licensed series and sitcoms, such as My Fair Nanny (" ? ?", based on The Nanny), Who rules in this house? (" ? ? ?", which is the Russian remake of Who's the Boss?), Not Born Beautiful (" ", based on the popular Colombian telenovela Yo soy Betty, la fea, known in English as Ugly Betty), Voronin's Family ("", which is the Russian remake of Everybody Loves Raymond), Margosha ("?", based on the Argentine telenovela Lalola), Private school (" ", based on the Spanish drama-thriller El Internado).
Among original Russian series and sitcoms: Poor Nastya (" "), Cadets (""), Daddy's Daughters (" "), Ranetki ("?", dramedy about the same musical group - Ranetki Girls), Kitchen (""), Eighties ("?"), The Junior Team (""), Two Fathers, Two Sons (" ? ? ?"), Londongrad ("?"), Ivanov-Ivanov ("?-?"), 90's. Fun and loud ("90-?. ? ").
In the 2010s, the number of licensed series decreased. The management of the channel relies on original Russian projects.
STS Media maintains close working relationships with all the major Hollywood studios. It shows European and Hollywood films.
STS Media participated in the shooting and promotion of many Russian films:The 9th Company ("9 ?"), Piter FM (" FM"), Heat ("?"), Dark Planet (" "), Hooked on the Game (" ?"), All Inclusive ("All inclusive, "), Have Fun, Vasya! (", ?!"), Ice (""), Yolki 7 ("? ") and others.
Among the most successful shows:
Cartoons from the collections of the Walt Disney Company, Universal Studios, Warner Bros., Viacom, and others, make up an important part of CTC's daily programming. Every day a time slot from 06:00-09:00 (until 2012 - 14:00-16:00) is exclusively given to animated series such as Timon and Pumbaa, The Woody Woodpecker Show, TaleSpin, Tom and Jerry, Speed Racer, Aladdin, The Real Ghostbusters, Winx Club, Scooby-Doo, DuckTales, Chip 'n Dale Rescue Rangers, Darkwing Duck, Bonkers, and others.
In the 1990s and 2000s STS's programming mix included a wide variety of popular foreign series like Charles in Charge, Quantum Leap, Sliders, Kommissar Rex, Beverly Hills, 90210, Melrose Place, Charmed, Smallville, Heroes, The O.C., Grey's Anatomy, Desperate Housewives, Nip/Tuck, Lizzie McGuire, Hannah Montana, Time Trax and Doctor Who.
Series by Hollywood producers were an important part of STS's brand. Those shows enjoyed outstanding audience appreciation. While Russian audiences in general prefer Russian-made series, through creative marketing STS has achieved higher ratings for Hollywood-made series than other free-to-air broadcasters.
STS director of comedy in 2009, Kostya Naumochkian, appears in the documentary Exporting Raymond, about the efforts of Everybody Loves Raymond series creator Phil Rosenthal to adapt that show into a Russian version called Voronini for Russian TV.