Rogers TV serves over 2.3 million cable subscribers. Programming on the channels is produced with the assistance of volunteers and community partners and associations, who assist, with the production and content of these programs.
Logo used from 2001-2008
Logo used from 2008-2016
Historically Rogers TV channels have been run as local public-access television channels; whereas some stations are still run as community access, most stations are run as community stations where production is done in-house with community involvement, or produced by local production studios that provide their shows to be aired by Rogers TV.
In April 2008, the company re-branded itself from Rogers Television to the simpler Rogers TV (TV Rogers for the French-language stations). As with most re-branding initiatives, it included a new logo (seen to the side), a revamped website, on-air graphics elements and new paint schemes for the network's large fleet of production vehicles. Some media critics speculated that the name change was done to bring the cable channels into line with the rest of Rogers Communications' media properties, notably Omni Television and the Citytv network.
In 2017 Rogers TV stations in the Greater Toronto Area closed as part of budget reallocations; this came in response to new CRTC regulations, allowing companies that co-own broadcast stations and cable providers in a metropolitan market to divert the mandatory funding for community channels to support local news operations for their broadcast stations.
This programming was created in response to older Canadian Radio-television and Telecommunications Commission (CRTC) regulations which previously required that cable companies produce content reflecting the local community. Rogers TV annually receives applications from the community for new shows, and are reviewed by individual station managers and producers to access which programs can be produced with given production capabilities, likelihood of sponsorship, willingness of community involvement, and uniqueness of programming as major considerations. And because of CRTC requirements, the majority of the programs are produced in the local region of the station, while others are produced in neighbouring studios.
Some programs feature local journalists from radio, print and TV media. The programs are occasionally derivative of mainstream commercial fare with emphasis on the communities the stations are in.
In New Brunswick, Rogers TV operates nine distinct community channels. Rogers offers French-language community channels (TV Rogers) in Edmundston, Bathurst, the Acadian Peninsula and Moncton, as well as English-language community channels in Fredericton, Saint John, Moncton, Miramichi and Bathurst. The programming shown on Rogers TV channels is a mix of access programming produced by the general public, and licensee programming originating from Rogers staff. Topics include political programming, sports coverage, live bingo shows, entertainment series, election coverage, telethons, municipal council coverage, documentaries and specials.
Notable examples of past successes include Acadieman - the world's first animated Acadian superhero; the Afternoon News with Tom Young - a simulcast of the popular Rogers Radio show; 2 Bon'Heures - the region's only early-morning French-language studio talk show; and First Local - a live, daily 15 minute news show with stories from around the province.
Cable companies have been offering community channels in New Brunswick for 40 years. Fundy Cable started setting up community channels in Saint John and Edmundston in the early 1970s. Shaw Cable acquired the New Brunswick cable licenses from Fundy Cable in 1998. Rogers TV in New Brunswick was formerly known as TVNB, a group of local community programming stations that became in 1998 the first provincial programming network in Canada not owned by a provincial government. Rogers and Shaw exchanged assets in the year 2000, and the stations were re-branded to Rogers Television shortly thereafter.
Newfoundland and Labrador
Originally cable systems in St. John's (Avalon Cablevision), Gander (Omni Cablevision), Grand Falls-Windsor (Central Cable) & Corner Brook (Shellbird Cable) became part of the new Cable Atlantic cable system in 1990, which was sold to Rogers Cable in 2000.
Wendy Woodland is the host of (Corner Brook Cafe) in Corner Brook.
Gina Brown is currently the host for Gander's local program, (Skyways).
Programming in Channel-Port aux Basques is limited to Community Billboard.
There is also some programming seen on all Newfoundland systems, such as One Chef One Critic (produced in St. John's), hosted by Central Dairies chef Steve Watson and The Telegram food critic (and former CBNT weather personality) Karl Wells. Also featured is the puppet hosted talk show (NL NOW) hosted by Gary Wheeseltin with all the puppetry being done by Jake Thompson.
All stations air local municipal politics coverage in their respective areas.
Rogers TV in Gander, Grand Falls-Windsor and Corner Brook also support local charities by holding bi-annual telethons to assist in raising funds. Some of the charities include Children's Wish Foundation, SPCA, Kiwanis Club, as well as the Lion's Club.
Gander, Grand Falls-Windsor, and Corner Brook air bingo games in support of local charities. (Gander - Lion's Club, GFW - GFW Volunteer Fire Dept & Botwood Kinsmen, Corner Brook - Corner Brook Shrine Club)
St. John's airs all day live coverage of the Royal St. John's Regatta. Cable 9 has aired complete coverage since 1992, except for 2 years, once due to equipment upgrading, and once due to the production of a summer replacement show, Summerbreeze which has since been cancelled.
Since 2011, Rogers TV shares most of its St. John's programming with Eastlink's community channel in Newfoundland and is regularly seen on each other's stations.
The variety show daytime is produced in many Ontario markets.
In 1998, Rogers Cable 10 in Toronto launched "First Time Out", a community lifestyle program exploring urban culture.
In 2008, Rogers Television presented exclusive coverage of the TSC Stores Tankardcurling championship. The Fan 590's Dan Dunleavy served as the play by play announcer and former World Curling Champion Marilyn Bodogh was the color commentator. Rogers TV's Matt McCooeye and David Hutchison also contributed.
Rogers TV Toronto also features Our Toronto, a streeter based program featuring impromptu interviews; and Toronto Trivia, a look at the city's cultural festivals and special events.
In Q2 of 2013 Rogers TV Launched Sports +. The Channel airs local sports and other programming from across the province. The channel is available on digital 368 (SD) and 369 (HD) to all Rogers Digital customers across the province of Ontario.