Rogers Communications
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Rogers Communications
Rogers Communications Inc.
S&P/TSX 60 component
Mass media
Founded1960; 61 years ago (1960)[1]
FounderTed Rogers
Headquarters333 Bloor Street East
Toronto, Ontario
M4W 1G9
Key people
Edward S. Rogers III (Chairman)[2]
Joe Natale (President & CEO)
ProductsLandline and mobile telephony, Internet services, digital television, broadcasting, cable TV, publishing
RevenueDecrease CA$13.916 Billion (Fiscal Year Ended 31 December 2020)[3]
Decrease CA$2.172 Billion (Fiscal Year Ended 31 December 2020)[3]
Decrease CA$1.592 Billion (Fiscal Year Ended 31 December 2020)[3]
Increase CA$38.854 Billion (Fiscal Year Ended 31 December 2020)[3]
Increase CA$9.573 Billion (Fiscal Year Ended 31 December 2020)[3]
Number of employees
26,000 (2013)[4]

Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media assets. Rogers has its headquarters in Toronto, Ontario.[5] The company traces its origins to 1925 when Edward S. Rogers Sr. founded Rogers Vacuum Tube Company to sell batteryless radios, although this present enterprise dates to 1960, when Ted Rogers and a partner acquired the CHFI-FM radio station;[6] they then became part-owners of a group that established the CFTO television station.[7]

The chief competitor to Rogers is Bell Canada, which has a similarly extensive portfolio of radio and television media assets, as well as wireless, television distribution, and telephone services, particularly in Eastern and Central Canada. The two companies are often seen as having a duopoly on communications services in their regions, and both companies own a stake of Maple Leaf Sports and Entertainment. However, Rogers also competes nationally with Telus for wireless services, and primarily indirectly with Shaw Communications for television service.


In 1925, Edward S. Rogers Sr. invented the world's first alternating current (AC) heater filament cathode for a radio tube, which then enabled radios to be powered by ordinary transformer-coupled household electric current.[6] This was a breakthrough in the technology and became a key factor in popularizing radio reception. He also established the CFRB radio station in Toronto (later acquired by outside interests). In 1931, he was awarded an experimental television licence in Canada. On May 6, 1939, he was working on radar when he died suddenly due to complications of a hemorrhage, at the age of 38. He left a widow, Velma, and a five-year-old son, Edward (known as Ted). While his business interests were subsequently sold, his son later determined to carry on his father's legacy.[6]

Rogers logo used from 1969 to 1986. This logo continued to be used until 1990.
Rogers logo used from 1986 to 2000.

In 1960, Ted Rogers and broadcaster Joel Aldred[8] raised money to found Aldred-Rogers Broadcasting in order to purchase CHFI, an FM radio station in Toronto.[9] Aldred-Rogers Broadcasting also became a part-owner of Baton Aldred Rogers Broadcasting (BARB), which established CFTO-TV, Toronto's first private television station.[10][11] In 1964, Rogers established CFTR, an AM radio station. In 1967, Rogers established Rogers Cable TV in partnership with BARB. In 1971, new CRTC regulations forced BARB to sell its 50% stake in Rogers Cable TV.

In 1979, Rogers acquired Canadian Cablesystems, and became listed on the Toronto Stock Exchange as a result. In 1980, Rogers acquired Premier Cablevision and became the largest cable company in Canada. In 1986, Rogers Cable was renamed Rogers Communications; it established operational control over Cantel, a wireless telephone company in which Rogers had a stake.

21st century

Rogers Communications Inc. unveiled its new logo on January 17, 2000, marking the departure of its original logo.[12]

In 2000, Rogers acquired Cable Atlantic[13] from Newfoundland businessman Danny Williams.

In July 2001, Rogers Media acquired CTV Sportsnet, which was renamed as Rogers Sportsnet that November. The FAN 590 sports radio station joined Rogers Media in August 2001, along with 14 Northern Ontario radio stations.[14]

In fall 2004, several strategic transactions were executed that significantly increased Rogers exposure to the potential of the Canadian wireless market. Rogers acquired the 34% of Rogers Wireless owned by AT&T Wireless Services Inc. for $1.77 billion.[15]

On December 2, 2008, Ted Rogers died of heart failure.[16]

Rogers logo used from 2000 to 2015. Prior to the late 2000s, a non-flat version of the mobius strip was used.

In 2012, Rogers Cable filed a complaint in an Ontario court against penalties levied under a 'Truth in Advertising' law, claiming that the amount of the penalties, and the requirements imposed by the law, were in violation of the Charter of Rights and Freedoms.[17]

The company also had to recognize the rising market trend of customers canceling or foregoing cable television service subscriptions in favour of cheaper priced alternate content delivery means, such as streaming media services like Netflix, a demographic called "cord cutters" and "cord nevers." In response, Rogers acquired content with a speculated cost of $100 million to begin their own competing online streaming service, Shomi, much like the American Hulu Plus,[18] which launched November 4, 2014. Shomi subsequently shut down after only 2 years of operation, on November 30, 2016.[19]

In the summer of 2014, Rogers reported a 24% drop in profit compared to the previous year's second quarter.[20]

Acquisition of Shaw

On March 15, 2021, Rogers announced its intent to acquire Shaw Communications for $26 billion, subject to regulatory and shareholder approval.[21] This proposed acquisition was criticized by public lobby groups like Open Media, as a move that would reduce national competition in Canadian wireless communication by removing one of the four major competitors from the market.[22]

Corporate governance

Rogers Communications is traded on the Toronto Stock Exchange and on the New York Stock Exchange under ticker "RCI".

Following the death of Ted Rogers in 2008, control of Rogers Communications passed to the Rogers Control Trust, a trust for which a subsidiary of Scotiabank serves as trustee. Ted's son Edward Rogers III and daughter Melinda Rogers serve, respectively, as Chair and Vice-Chair of the trust.[23][24]

As of October 2018, members of the board of directors of Rogers Communications are:[2]

As of October 2018, senior corporate officers of Rogers Communications are:[25]

Assets and divisions

A Rogers store offering services from Rogers Wireless, a wireless telephone subsidiary of the company

Assets and divisions of Rogers Communications includes:

  • Rogers Communications Inc.
  • Rogers Cable
  • Rogers Wireless
  • Rogers Communications
  • Rogers Smart Home Monitoring
  • Rogers Sports & Media


33 Dundas Street East in Toronto is a complex used by Citytv and Omni, two television networks owned by Rogers Sports & Media, a subsidiary of Rogers Communications.

Prior to 2019, Rogers Publishing Limited published more than 70 consumer magazines and trade and professional publications, digital properties and directories in Canada, including Maclean's, Canada's weekly newsmagazine; its French-language equivalent, L'actualité; Sportsnet Magazine; Chatelaine; Flare; and a variety of other magazines and their companion websites.[26] The publishing arm was once part of the Maclean-Hunter Publishing empire.[27] Rogers did not have printing facilities and contracted out services in 2008 to Montreal-based TC Transcontinental to print magazines from their plants across Canada.[28]

On June 28, 2007, Rogers offered to sell the two religious-licensed OMNI stations in Winnipeg and Vancouver as part of the Citytv deal, although the company stated that it intended to retain the multilingual-licensed OMNI stations.[29] In September 2007, Rogers applied to the CRTC to acquire 20 per cent of CablePulse 24, a local news channel in Toronto.[30]

In 2012, Rogers purchased CJNT-DT Montreal[31] and on February 3, 2013, it was rebranded as City Montreal.[]

In March 2019, Rogers sold their magazine brands, including Maclean's, Chatelaine and HELLO! Canada, to St. Joseph Communications for an undisclosed sum.[32]


In addition to its ownership of Sportsnet, acquired from CTV, Sportsnet One and Sportsnet World, Rogers Sports & Media operates the Toronto Blue Jays baseball team through Rogers Blue Jays Baseball Partnership and the Rogers Centre (previously known as SkyDome). Through Sportsnet, Rogers Sports & Media also holds a 50% ownership in Dome Productions, a mobile production and distribution joint venture that is a leader in high-definition television production and broadcasting in Canada. Rogers also owns the naming rights to Rogers Arena, home of the Vancouver Canucks,[33] as well as Rogers Place, the home of the Edmonton Oilers.[34]

The Rogers Centre is a multi-purpose stadium that is operated by the company

On August 25, 2012, Rogers Media agreed to acquire Score Media which includes The Score Television Network for $167 million, including a 10% stake of its digital business. The deal was completed on Oct. 19, 2012.[35][36]

Canada Inc., a joint venture between Rogers Communications and Bell Canada, owns 75% of Maple Leaf Sports & Entertainment, owners of the Toronto Maple Leafs of the National Hockey League, Toronto Raptors of the National Basketball Association, Toronto Argonauts of the Canadian Football League, and Toronto FC of Major League Soccer, as well as their minor league farm teams, the Toronto Marlies of the American Hockey League (AHL), Raptors 905 of the NBA G League and Toronto FC II of the USL League One, respectively.

National Hockey League

On November 26, 2013, Rogers Communications Inc, unveiled the details of a 12-year, C$5.2 billion partnership with the National Hockey League which began in the 2014-15 season. This gave Rogers the controlling stake for national broadcast and digital rights of the NHL and ultimately gave them the ability to stream all NHL feeds on all of their current platforms replacing both Bell Media and CBC Sports as the national broadcast and cable television rightsholders respectively. The effects of this deal shifted the balance of power in the country's broadcast industry as it drove up demand for Rogers Cable TV subscriptions. This transaction marked the first time a first-class North American-wide sports league has allowed all its national right to one company on a long-term basis.[37][38] As part of the deal, Rogers also took over Canadian distribution of the NHL Centre Ice and GameCentre Live services. National English-language coverage of the NHL is carried primarily by Rogers' Sportsnet group of specialty channels; Sportsnet holds an exclusive window for games played on Wednesday nights. Hockey Night in Canada was maintained and expanded under the deal, airing up to seven games nationally on Saturday nights throughout the regular season across CBC Television, the Sportsnet networks, Rogers-owned television network Citytv, and FX Canada. While CBC maintains Rogers-produced NHL coverage during the regular season and playoffs through a time-brokerage agreement with the company, Rogers assumes editorial control and the ownership of any advertising revenue from the telecasts.[39] Citytv (and later Sportsnet) also airs a Sunday night game of the week, Rogers Hometown Hockey, which features a pre-game show originating from various Canadian communities. Sportsnet's networks also air occasional games involving all-U.S. matchups.[40][41][42][43][44][45]

A Sportsnet mobile studio in Regina during Sportsnet's Rogers Hometown Hockey tour

Under a sub-licensing agreement with Rogers, Quebecor Media holds national French-language rights to the NHL, with all coverage airing on its specialty channel TVA Sports. TVA Sports' flagship broadcasts on Saturday nights focus primarily on the Montreal Canadiens.[46][47]

Rogers sought to increase the prominence of NHL content on digital platforms by re-launching the NHL's digital out-of-market sports package GameCentre Live as Rogers NHL GameCentre Live, adding the ability to stream all of Rogers' national NHL telecasts, along with in-market streaming of regional games for teams whose regional rights are held by Sportsnet.[48] GamePlus--an additional mode featuring alternate camera angles intended for a second screen experience, such as angles focusing on certain players, net and referee cameras, and a Skycam in selected venues, was also added exclusively for GameCentre Live subscribers who are subscribed to Rogers' cable, internet, or wireless services.[49][50]

In the lead-up to the 2014-15 season, Rogers began to promote its networks as the new home of the NHL through a multi-platform advertising campaign; the campaign featured advertising and cross-promotions across Rogers' properties, such as The Shopping Channel, which began to feature presentations of NHL merchandise, and its parenting magazine Today's Parent, which began to feature hockey-themed stories in its issues.[51] On May 28, 2014, Rogers announced a six-year sponsorship deal with Scotiabank, which saw the bank become the title sponsor for Wednesday Night Hockey and Hockey Day in Canada, and become a sponsor for other segments and initiatives throughout Rogers' NHL coverage.[52]

On October 6, 2014, Rogers and NHL began their media sales venture in which Rogers will lead all Canadian national NHL media sales across its owned and operated broadcast and digital platforms as well as ad sales for League-owned digital assets in Canada.[53]

Digital products and services

OutRank by Rogers

In 2011, a partnership was formed between Rogers Communications and Yodle, Inc to provide a suite of digital marketing services to Canadian small, medium, and enterprise size business.[54][55][56][57][58] These solutions have been deployed under the name OutRank by Rogers and operate as a business unit within the company. Services include search engine optimization, mobile marketing, social media marketing, pay per click, and analytics.[59][60][61][62] The opening was announced in January 2012 with the launch of their first client, Ontario-based CLS Roofing.[63] OutRank by Rogers is a Google Premier SMB Partner and promotes responsive web design.[64][65] The company is a donor to the Ronald Mcdonald House of Toronto.[66]


In 2008, Rogers Communications launched Zoocasa, an online real estate listing service. The company later became a licensed real estate brokerage and in May 2013, the website relaunched to allow homebuyers to find properties and agents.[67] The service also provided rebates on real estate commissions to buyers and sellers. Zoocasa was shut down on June 22, 2015. The website's domain and technology were purchased for $350,000 and the website relaunched on July 2, 2015 under new ownership.[68]


Texture (previously known as Next Issue) was a digital magazine app introduced to the Canadian market by Rogers in 2013.[69] The service had a monthly subscription fee that gave readers access to over 200 magazines in English and French.[70]

Texture was purchased by Apple in 2018; in 2019, it was discontinued and integrated into Apple News+.

Rogers Bank

Rogers Bank (French: Banque Rogers) is a Canadian financial services company wholly owned by Rogers Communications. Rogers applied to the Minister of Finance under the Bank Act for permission to establish a Schedule I bank (a domestic bank that may accept deposits) in summer 2011.[71] At launch, Rogers Bank offered a Rogers-branded credit card targeted at existing customers.[72] A companion card branded for Rogers subsidiary Fido was introduced in 2016.[73] The bank offers three categories of credit card to Canadians: Fido Mastercard,[74] Rogers Platinum Mastercard,[75] and Rogers World Elite Mastercard.[76]

See also


  1. ^ About Rogers: Our History Archived 2013-10-04 at the Wayback Machine,
  2. ^ a b "Rogers - Board of Directors". Retrieved 2018.
  3. ^ a b c d e "Rogers Communications Inc. 2020 Annual Report". Rogers. 31 December 2020. Retrieved 2021.
  4. ^ "Rogers Investor Relations". Rogers Investor Relations. Retrieved 2017.
  5. ^ "Contact Us Mail or Fax". Rogers Communications. Retrieved on November 22, 2013.
  6. ^ a b c "History of Rogers". Rogers Communications. Archived from the original on 2008-02-02. Retrieved .
  7. ^ Rogers Media, The Canadian Communications Foundation.
  8. ^ Joel Walkden Aldred
  9. ^ CHFI-FM
  10. ^ Michael Nolan (2001). CTV, the Network that Means Business. University of Alberta. p. 20. ISBN 978-0-88864-384-1.
  11. ^ Caroline Van Hasselt (17 March 2010). High Wire Act: Ted Rogers and the Empire that Debt Built. John Wiley & Sons. p. 56. ISBN 978-0-470-73974-7.
  12. ^ Rogers begins corporate branding blitz staff writer. Strategy. 10 January 2000
  13. ^ Rogers buys Cable Atlantic, CBC News, November 10, 2000
  14. ^ History of Rogers,
  15. ^ "Rogers buys AT&T stake in cell unit". The SeaBoard Group.
  16. ^ "Communications giant Ted Rogers dies at 75". Archived from the original on 14 May 2009. Retrieved 2017.
  17. ^ Rogers uses charter claim to fight truth in advertising. The Vancouver Sun. Archived January 28, 2012, at the Wayback Machine
  18. ^ "Rogers may launch Netflix rival for $100M". CBC News. 10 January 2014. Retrieved 2014.
  19. ^ "Web streaming service Shomi to shut down as of Nov. 30". CBC News. 26 September 2016. Retrieved .
  20. ^ Greenwood, John. "Rogers Communications Inc. profit drops 24% as revenue growth slows". Financial Post. Retrieved 2014.
  21. ^ "Rogers signs deal to buy Shaw in transaction valued at $26B". CBC News. Retrieved .
  22. ^ "$26B Rogers plan to buy Calgary-based Shaw would create Canada's 2nd-biggest telecom". CBC News. Canadian Press. 15 March 2021. Retrieved 2021.
  23. ^ CRTC ownership chart for Rogers Communications Archived February 3, 2007, at the Wayback Machine
  24. ^ Voting Control of Rogers Group of Companies to be Held in Trust for Family, Rogers Communications press release, December 22, 2008
  25. ^ "Rogers - Senior Leadership". Retrieved 2018.
  26. ^ "Rogers proposes 4-day work week". Metro US. 20 January 2009. Retrieved .
  27. ^ Farnsworth, Clyde (12 February 1994). "Rogers Bids $2.25 Billion For Maclean (Published 1994)". The New York Times. ISSN 0362-4331. Retrieved .
  28. ^ "TC Transcontinental to print Rogers' magazines until 2019 - PrintCAN". Print Can. 4 September 2012. Retrieved 2017.
  29. ^ Robertson, Grant. Rogers offers to sell two stations, The Globe and Mail, June 28, 2007
  30. ^ "ARCHIVED - Broadcasting Notice of Public Hearing CRTC 2007-12". Government of Canada. 31 August 2007. Retrieved 2017.
  31. ^ Faguy, Steve. "CJNT may become Citytv Montreal, add morning show". Montreal Gazette. Retrieved .
  32. ^ Evans, Pete (20 March 2019). "Rogers Media sells Maclean's, Chatelaine and other magazines to Toronto Life publisher". CBC.
  33. ^ "Rogers Arena: New name for home of the Vancouver Canucks". Rogers Communications. Retrieved 2013.
  34. ^ "Rogers Place About". Retrieved 2014.
  35. ^ "Rogers will only have small stake in Score Media's digital growth". The Globe and Mail. Toronto. August 25, 2012.
  36. ^ "Rogers Media Completes Acquisition of Score Media". Toronto. October 19, 2012. Archived from the original on 1 July 2007.
  37. ^ Christine Dobby (26 November 2013). "NHL, Rogers Communications Inc reach 12-year broadcast deal worth $5.2-billion". Financial Post.
  38. ^ "NHL, Rogers Communications announce 12-year, $5.2 billion TV, multimedia deal".
  39. ^ Shoalts, David. "Hockey Night in Canada: How CBC lost it all". The Globe and Mail. Retrieved 2014.
  40. ^ "500-plus NHL games to air under Rogers deal". Sportsnet. February 4, 2014. Retrieved 2014.
  41. ^ "Rogers reaches 12-year broadcast deal with NHL worth $5.2-billion". The Globe and Mail. Toronto. November 27, 2013. Retrieved 2013.
  42. ^ "Rogers scores national NHL TV rights for $5.2B". CBC News. Retrieved 2013.
  43. ^ "NHL deal with Rogers a huge blow to TSN and CBC: Mudhar". Toronto Star. November 26, 2013. Retrieved 2013.
  44. ^ "CBC partners with Rogers in landmark NHL rights deal". CBC Sports. Retrieved 2013.
  45. ^ Bradshaw, James. "Rogers' Hockey Night in Canada will be a whole new game for viewers". The Globe and Mail. Retrieved 2014.
  46. ^ "NHL, TVA Sports launch French-language agreement". Retrieved 2014.
  47. ^ "NHL signs 12-year TV, Internet deal with Rogers; CBC keeps 'Hockey Night in Canada'". Toronto Star. November 26, 2013. Retrieved 2013.
  48. ^ "Rogers will allow you to watch even more NHL games online this season ... just not all of them". National Post. Archived from the original on September 18, 2014. Retrieved 2014.
  49. ^ "How do you like your hockey? Rogers, NHL want to find out". The Globe & Mail. February 4, 2014. Retrieved 2014.
  50. ^ "Rogers GamePlus has NHL angles covered, but app will come at a price". The Globe and Mail. Retrieved 2014.
  51. ^ "Rogers ramps up NHL ad buys". The Globe & Mail. July 6, 2014. Retrieved 2014.
  52. ^ "Rogers and Scotiabank reach NHL sponsorship deal". Toronto Star. Retrieved 2014.
  53. ^ "NHL and Rogers announce media sales partnership".
  54. ^ "Multi-Location: ONE Solution". Outrank by Rogers. Archived from the original on 26 June 2013. Retrieved 2014.
  55. ^ Thomas, Ryan. "Why Most Renovations Start In The Kitchen And What Homeowners Might Be Missing". Wall Street Journal. Archived from the original on 20 June 2013. Retrieved 2014. OutRank by Rogers helps small businesses connect with potential customers.
  56. ^ "Yodle Shows Strong Momentum in a Record-Breaking 2012". Archived from the original on 14 February 2013. Retrieved 2014.
  57. ^ "Getting customers, a keyword at a time". Vancouver Sun. Archived from the original on 6 October 2014. Retrieved 2014.
  58. ^ "Why Most Renovations Start In The Kitchen And What Homeowners Might Be Missing". Wall Street Journal. Archived from the original on 20 June 2013. Retrieved 2014.
  59. ^ Arellano, Nestor. "Rogers targets small biz with new online marketing suite". ITBusiness. Retrieved 2014. Called Outrank, the service promises to help companies generate more inbound phone calls and emails by offering a suite of products that include Web site design, search engine optimization (SEO) services, campaign tracking and paid search marketing.
  60. ^ Roseman, Ellen. "Refunds can be elusive without media help: Roseman". Toronto Star. Retrieved 2014.
  61. ^ Atchison, Chris. "Creating a Mobile Website". Connected for Business. Archived from the original on 31 August 2013. Retrieved 2014.
  62. ^ Condron, Frank. "Don't Ignore Online Customers". Profit. Archived from the original on 16 February 2013. Retrieved 2014.
  63. ^ Laermer, Emily. "Online marketer Yodle expanding into Canada". Crain's New York Business. Crain Communications Inc.
  64. ^ "Find a Premier SMB Partner to help grow your business". Google. Retrieved 2014.
  65. ^ "OutRank by Rogers' Small Business Customers See 60% Rise in Web Traffic From Mobile Devices". Retrieved 2014.
  66. ^ "Home for Dinner Photos - Outrank by Rogers". Ronald McDonald House Charities. Archived from the original on 6 October 2014. Retrieved 2014.
  67. ^ "Rogers shuts down discount brokerage Zoocasa | Toronto Star". Retrieved .
  68. ^ "Rogers Communications sells Zoocasa real estate site | Toronto Star". Retrieved .
  69. ^ Bradshaw, James (30 September 2015). "Rogers revamps Next Issue app to cater to digital reading habits". The Globe and Mail. Retrieved 2017.
  70. ^ "Texture Canada Catalog". Retrieved 2017.
  71. ^ "Broadcaster, Internet Provider, Wireless Carrier .. Bank?". The Huffington Post. Retrieved 2017.
  72. ^ Dobby, Christine (2013-05-03). "Rogers gets closer to starting banking business". Financial Post. Retrieved .
  73. ^ Behar, Rose (July 28, 2016). "Fido launches travel-friendly cash back MasterCard through Rogers Bank". MobileSyrup. Retrieved 2017.
  74. ^ "Review: Rogers MasterCard Credit Cards". Financefeat. 2019-03-13. Archived from the original on 30 March 2019. Retrieved .
  75. ^ "Review: Rogers Platinum MasterCard Credit Card". Financefeat. 2019-03-15. Archived from the original on 1 May 2019. Retrieved .
  76. ^ "Review: Rogers World Elite Mastercard Credit Card". Financefeat. 2019-03-18. Archived from the original on 30 March 2019. Retrieved .

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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