Robert "Rob" Parissi is an American singer, songwriter and guitarist, perhaps best known as frontman for the American funk group Wild Cherry. He also wrote the group's only hit, the 1976 chart-topping "Play That Funky Music". He was born in 1950 and raised in the steel mill town of Mingo Junction, Ohio. He graduated from Mingo High School in 1968. Rob formed the band Wild Cherry in 1970 in Steubenville, Ohio, one mile north of Mingo Junction along the Ohio River. The band played the Ohio Valley region, Wheeling, West Virginia and the rest of the Northern West Virginia panhandle, and Pittsburgh, Pennsylvania.
After Wild Cherry disbanded in 1979 without another major hit, Parissi became a producer and dedicated himself to adult contemporary music. He writes and records smooth jazz and has collaborated with Steve Oliver and Will Donato.