Right Guard
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Right Guard
Right Guard
Product typeAntiperspirant/Deodorant
OwnerHenkel
CountryUnited States
Introduced1960
MarketsUnited States, Canada
Previous ownersGillette
Websitehttp://www.rightguard.com

Right Guard is a brand of deodorant and shower gel manufactured and sold by Henkel. It is the second largest brand in the male deodorant category in the United States.[1]

History

The brand was introduced in 1960 by The Gillette Company as the first aerosol deodorant.[2]The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation, a subsidiary of Henkel, in 2006.[3]

Marketing

Right Guard targets sports enthusiasts, as portrayed through its advertising from the late 1980s to the late 1990s.

Awards

Gillette's "Cool Spray" form factor (introduced in 2004) sprayed deodorant vertically from the top of a rounded cylinder upon depression of a side-mounted trigger. No protective cap was needed; a twist-motion procedure locked and unlocked the contents. The form, by design firm Herbst Lazar Bell, won the 2005 personal care award at The Institute of Packaging Professionals' AmeriStar packaging awards.[4] The form was discontinued in 2012.[]

Products

Right Guard comes in the forms of invisible solid, deodorant stick, clear gel, and aerosol. It used to come in a clear stick, but this appears to have been discontinued without notice by the manufacturer.

Right Guard has three sub-brands: Best Dressed Collection, Xtreme Defense, and Sport.

References

  1. ^ "Old Spice's Extreme Makeover". Retrieved .
  2. ^ "Antiperspirant/Deodorant Stick: History". How Products Are Made. Retrieved .
  3. ^ "Dial Agrees to Buy P&G Deodorant Brands". Pierce Mattie Public Relations New York Blog. Retrieved .
  4. ^ "Star Packages Shine in IoPP Awards". Archived from the original on 2011-01-18. Retrieved .

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

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