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Bassist Jay DeMarcus told USA Today that the song "felt like a good way to bridge the gap between familiar Rascal Flatts and a new era of Rascal Flatts". "Rewind" was recorded at DeMarcus's studio; unlike their previous several albums, which were produced by Dann Huff, "Rewind" is the first time that the band has produced any of their songs by themselves. The album will also include production credits from Huff and Howard Benson.
The song is a mid-tempo ballad with prominent electric guitar. In it, the narrator wishes that he could "rewind" and experience his first encounter with his lover a second time.
Taste of Country staff described the song favorably, saying that it "The chorus provides a unique way of getting Rascal Flatts' romantic statement through to their audience" and "It's a familiar formula." Got Country Online's Tara Toro wrote that "The guitar riff introduction didn't excite me, but the melody and hook are very catchy. As always, Gary LeVox's vocals are strong, as are the trio's harmonies." She gave the song 4 stars out of 5. Also giving it 4 out of 5 stars, Matt Bjorke of Roughstock praised lead singer Gary LeVox's "regular vocal register" along with DeMarcus's and Joe Don Rooney's harmonies. He described it as having a "Beatles-like lead guitar" and said that it "is fresh and different for the band and that alone should help it become ...a massive radio hit."
The music video was directed by Mason Dixon and premiered in February 2014. It starred Nashville actors and real life couple Josh Castle and Kaitlin Benedetto as the leads. The video received a CMT Award nomination for "Video of the Year."
The song debuted at number 28 on the Country Airplay dated for the week ending January 25, 2014. It was the highest-debuting song that week. It sold 38,000 downloads on its debut week. As of June 2014, the single has sold 626,000 copies in the U.S. This is the band's 15th Top 40 hit on the pop charts.