Type of site
|Media and Entertainment|
225 Broadway, New York, NY 10007,
|Founder(s)||Philippe von Borries, Justin Stefano, Piera Gelardi, Christene Barberich|
|Employees||Over 500 (as of October 2017)|
|Alexa rank||1,246 (January 2016)|
Justin Stefano, Philippe von Borries, Piera Gelardi, and Christene Barberich co-founded Refinery29 in 2005 as a fashion focused city guide, emphasizing unique fashion discoveries that were local to New York City. The name of the website alludes to the website distilling information into its essence. The company headquarters is located in the Financial District, Manhattan neighborhood of New York City.
Refinery29 now has over 450 employees globally, with offices in Los Angeles,London, and Berlin. In 2015 the company launched a UK edition at www.refinery29.uk and the following year in 2016, a German edition at www.refinery29.de. In 2016, Refinery29 announced it had raised $45 million in funding led by Turner.
Refinery29 produces editorial and video programming, live events, and social, shareable content delivered across major social media platforms, and covers a variety of categories including style, health, food, entertainment, careers, technology, news, politics, and more. In August 2018, Refinery29 made an official section for music journalism on their website. Although this official section was created in 2018, music writing on Refinery29 was widespread before this date. As early as 2013, Refinery29 published "The Best Music Blogs That Aren't Pitchfork," featuring other online music publications like The Fader, Obscure Sound and Earmilk.
Refinery29 has accounts on Snapchat as well as Instagram, where they upload various photos, videos and articles on a wide range of topics for young women.
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