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The American quiz show scandals of the 1950s were a series of revelations that contestants of several popular television quiz shows were secretly given assistance by show producers, to prearrange the outcome of ostensibly fair competitions. The 1950s quiz show scandals were driven by a variety of reasons, including greed, willing contestants, and the lack of regulations prohibiting such conspiracy in game show productions.
Television quiz shows had their foundations established by earlier shows on radio. One of the first radio quiz shows in the United States was Information Please in 1938, and one of the first major successes was Dr. I.Q. in 1939. Winner Take All, a Goodson-Todman Production which premiered in 1946, was the first to use lockout devices and feature returning champions. A variant of the quiz show, the giveaway show, appeared in 1948 when the ABC Radio Network introduced Stop the Music, in which people randomly called by telephone and members of a studio audience would identify music to win prizes provided by the show's sponsor. Stop the Music and other giveaway shows were popular both for the size of prizes they could give away, and for the drama produced when random people were called and given the chance to win them. The FCC attempted to ban the giveaway show in August 1949, calling it a form of an illegal lottery. A judicial stay was quickly put in place, and although in 1954, the United States Supreme Court ruled in Federal Communications Commission v. American Broadcasting Co., Inc. 347 U.S. 284 that giveaway shows were not a form of gambling, by this time the allure of the giveaway was in decline.
New ideas were needed in game shows to provide television audiences with the big prize stakes and contestant drama they enjoyed, and all of this laid the groundwork for a new generation of quiz shows, with unprecedented prize levels. The $64,000 Question became the first big-money prime-time television quiz show in 1955, with Joyce Brothers becoming the first woman to earn the $64,000 prize. It was revealed later that the show was "controlled"; the producers did not want Brothers to win and deliberately gave her questions perceived to be beyond her ability, which she answered correctly anyway. The $64,000 Question was one of the game shows ultimately implicated to be fixed in some fashion.
In September 1956, the Jack Barry-hosted game show Twenty-One premiered, with its first show being played legitimately, with no manipulation of the game by the producers whatsoever. That initial broadcast was, in the words of co-producer Dan Enright, "a dismal failure"; the first two contestants succeeded only in making a mockery of the format by showing how little they really knew by guessing many questions incorrectly. Show sponsor Geritol, upon seeing this opening-night performance, reportedly became furious with the results and said in no uncertain terms that they did not want to see a repeat performance. According to Enright in a 1992 PBS documentary, "from that moment on, we decided to rig Twenty-One."
Three months into its run, Twenty-One featured a contestant, Herb Stempel, who had been coached by Enright to allow his opponent, Charles Van Doren, to win the game. Stempel took the fall as requested. A year later, Stempel told the New York Journal-Americans Jack O'Brian that his winning run as champion on the series had been choreographed to his advantage, and that the show's producer then ordered him to purposely lose his championship to Van Doren. With no proof, an article was never printed.
Stempel's statements gained more credibility when match fixing in another game, Dotto, was publicized in August 1958. Quiz show ratings across the networks plummeted and several were cancelled amid allegations of fixing. The revelations were sufficient to initiate a nine-month long New York County grand jury. No indictments were handed down, and the findings of the grand jury were sealed by judge's order. A formal congressional subcommittee investigation began in summer 1959. Enright was revealed to have rigged Twenty-One; Van Doren also eventually came forth with revelations about how he was persuaded to accept specific answers during his time on the show. As a result, many contestants' reputations were tarnished.
In 1960, the United States Congress amended the Communications Act of 1934 to prohibit the fixing of quiz shows. As a result of that action, many networks canceled their existing quiz shows and replaced them with a higher number of public service programs. Most networks also imposed a winnings and appearances limit on their existing and future game shows, which would eventually be removed by inflation and the rise of the million-dollar jackpot game shows starting in 1999.
In late 1956, Herb Stempel was a contestant on Twenty-One who was coached by Enright. While Stempel was in the midst of his winning streak, both of the $64,000 quiz shows were in the top-ten rated programs but Twenty-One did not have the same popularity. Enright and his partner, Albert Freedman, were searching for a new champion to replace Stempel to boost ratings. They soon found what they were looking for in Van Doren, who was an English teacher at Columbia University when a friend suggested he try out for a quiz show. Van Doren decided to try out for the quiz show Tic-Tac-Dough. Enright, who produced both Tic-Tac-Dough and Twenty-One, saw Van Doren's tryout and was familiar with his prestigious family background that included multiple Pulitzer Prize-winning authors and highly respected professors at Columbia University. As a result, Enright felt that Van Doren would be the perfect contestant to be the new face of Twenty-One. As part of their plan, the producers of Twenty-One arranged the first Van Doren-Stempel face-off to end in three ties. As prize money per-point in the margin of victory increased by $500 after each tie game, the next game would offer $2,000 for every point the winner led by; this was duly-noted in promotion of the following week's episode, which helped to attract significant viewership.
After achieving winnings of $69,500, Stempel's scripted loss to the more popular Van Doren occurred on December 5, 1956. One of the questions Stempel answered incorrectly involved the winner of the 1955 Academy Award for Best Motion Picture (the correct answer was Marty, one of Stempel's favorite movies; as instructed by Enright, Stempel gave the incorrect answer On the Waterfront, winner of Best Motion Picture the previous year). Although the manipulation of the contestants on Twenty-One helped the producers maintain viewer interest and ratings, the producers had not anticipated the extent of Stempel's resentment at being required to lose the contest against Van Doren. Initially, Stempel was dismissed as a sore loser, due in part to the fact that there was no solid reason to question the reputations of the quiz shows themselves.
In December 1956, a contestant on The Big Surprise, Dale Logue, filed a lawsuit against the show, seeking $103,000 in monetary damages or reinstatement on the show as a contestant. Her claim was that, after being asked a question she did not know in a "warm-up" session, that she was asked the same question again during the televised show. Her assertion was that this was done intentionally, with the express purpose of eliminating her as a contestant. At the time Logue's lawsuit was filed, Steve Carlin, executive producer of Entertainment Productions, Inc. (the producers of The Big Surprise) called her claim "ridiculous and hopeless". Assertions that Logue had been offered $10,000 to settle in January 1957 were called baseless.Charles Revson, head of Revlon and The Big Surprise's primary sponsor, asked the producers of the show if Logue's accusation was true, and was told that it wasn't.The Big Surprise was cancelled by April 1957, after a low level Federal Trade Commission investigation had been launched. Concluded a year later, the FTC only sought statements from the producers of the show asserting that it was above board.
In April 1957, Time magazine had published an article asserting the depths to which producers managed game shows, to depths just short of involving the contestants themselves. This was followed by the August 20, 1957 Look magazine article "Are TV Quiz Shows Fixed?" concluded "it may be more accurate to say they are controlled or partially controlled." Doubt had now been sown about the integrity of the shows.
In August 1958, the abrupt cancellation of the quiz show Dotto bolstered Stempel and Logue's credibility of contestant involvement in rigging, when Edward Hilgemeier, Jr, a stand-by contestant three months earlier, sent an affidavit to the Federal Communications Commission claiming that while backstage, he had found a notebook containing the very answers contestant Marie Winn was delivering on stage. Although the reason for Dottos August cancellation was never given to the press, it was worked out in the days after that the reason was the implication that the game had been fixed. The story of fixing was widely known soon after. The American public's reactions were quick and powerful when the quiz show fraud became public: between 87% and 95% knew about the scandals as measured by industry-sponsored polls. Over the course of the second half of 1958, quiz shows implicated by the scandal were canceled rapidly. Among them, with their last-aired dates, were the following shows:
Late in August, New York prosecutor Joseph Stone convened a grand jury to investigate the allegations of the fixing of quiz shows. At the time of the empaneling, neither being a party to a fixed game show nor fixing a game show in the first place were crimes in their own right. Some witnesses in the grand jury acknowledged their role in a fixed show, while others denied it, directly contradicting one another. Many of the coached contestants, who had become celebrities due to their quiz show success, were so afraid of the social repercussions of admitting the fraud that they were unwilling to confess to having been coached, even to the point of perjuring themselves to avoid backlash. Show producers, who had legally rigged the games to increase ratings but did not want to implicate themselves, the show sponsors or the networks they worked for in doing so, categorically denied the allegations. After the nine-month grand jury, no indictments were handed down and the judge sealed the grand jury report in Summer 1959. The 86th United States Congress, by then in its first session, soon responded; in October 1959, the House Subcommittee on Legislative Oversight, under Representative Oren Harris' chairmanship, began to hold hearings investigating the scandal. Stempel, Snodgrass and Hilgemeier all testified. Van Doren, initially reluctant, finally agreed to testify also. The gravity of the scandal was confirmed on November 2, 1959 when Van Doren said to the Committee in a nationally televised session that, "I was involved, deeply involved, in a deception. The fact that I, too, was very much deceived cannot keep me from being the principal victim of that deception, because I was its principal symbol."
All of the regulations regarding television at that time were defined under the Federal Communications Act of 1934, which dealt with the advertising, fair competition, and labeling of broadcast stations. The Act and regulations written by the U.S. Federal Communications Commission (FCC) were indefinite in regards to fixed television programs. Due to the fact that there were no specific laws regarding the fraudulent behavior in the quiz shows, it is debatable whether the producers or contestants alike did anything illegal. Instead, it could be inferred that the medium was ill-used. After concluding the Harris Commission investigation, Congress amended the Communications Act to prohibit the fixing of televised contests of intellectual knowledge or skill.
Therefore, the bill that President Eisenhower signed into law on September 13, 1960, was a fairly mild improvement to the broadcast industry.[according to whom?] The legislation allowed the FCC to require license renewals of less than the legally required three years if the agency believes it would be in the public interest, prohibited gifts to FCC members, and declared illegal any contest or game with intent to deceive the audience. However, at the time, while the actions may have been disreputable, they were not illegal. As a result, no one went to prison for rigging game shows. The individuals who were prosecuted were charged because of attempts to cover up their actions, either by obstruction of justice or perjury.
Many quiz show contestants' reputations were ruined, including:
In September 1958, a New York grand jury called producers who had coached contestants to appear in testimony. It was later estimated by a prosecutor on the case that of the 150 sworn witnesses before the panel, only 50 told the truth. Some producers included Barry, Enright and Frank Cooper. Barry and Enright's reputations suffered the most from the scandals as the result of the rigging of Twenty-One. Barry was effectively blacklisted from national television until 1969. Enright went to Canada to continue working in television and was unable to get another job in American television until 1975. Although he went through a difficult five-year period (according to an interview with TV Guide before his death in 1984), Barry moved to Los Angeles, eventually finding work on local television. He would later admit in an article in TV Guide that, in order to determine if he still had a bad reputation (because of the requirement to have a license with the FCC), he raised money to buy a Redondo Beach radio station, which is now KDAY. Barry returned to hosting with The Generation Gap in 1969 and had success with The Joker's Wild, which premiered in 1972 and ended in 1975. Barry and Enright resumed their partnership full-time in 1976. Their production of game shows, notably the syndicated revivals of Tic-Tac-Dough (which Barry did not host) and Joker (which he did) in the late 1970s to mid-1980s, resulted in millions of dollars in revenue and, more importantly for both, forgiveness from the public for their involvement in the scandals. Indeed, Barry and Enright were able to sponsor the teen-sex comedy film Private Lessons, based on Dan Greenberg's novel Philly and starring Eric Brown alongside Sylvia Kristel and Howard Hesseman, using revenue from their renewed success.
Other producers met the same fate as Barry and Enright, but were unable to redeem themselves afterwards unlike those two. One of the more notable is Cooper, whose Dotto ended up being his longest-running and most popular game. Hosts such as Jack Narz and Hal March continued to work on television after the scandals. March died in January 1970 from lung cancer. Narz, who passed a lie-detector test at the time of the Dotto affair, had an extensive career as a game show host after the incident (as did his brother Tom Kennedy), retiring in 1982; he died in October 2008 after suffering two massive strokes. Sonny Fox, the original host of The $64,000 Challenge, left long before it could become tainted and became a popular children's host in the northeast, remembered best as the suave, genial host of the Sunday morning learn-and-laugh marathon Wonderama. Fox's replacement, Ralph Story, went on to become a newscaster for KNXT-TV/KCBS-TV in Los Angeles.
The quiz show scandals exhibited the necessity for an even stronger network control over programming and production. Quiz show scandals also justified and accelerated the growth of the networks' power over television advertisers concerning licensing, scheduling and sponsorship of programs. The networks claimed to be ignorant and victims of the quiz show scandals. The NBC president at the time stated, "NBC was just as much a victim of the quiz show frauds as was the public." Quiz shows virtually disappeared from prime time American television for decades. Those that continued to air had substantially reduced prizes and many shows adopted limits on the number of games a player could win (usually five, the number of programs that could make up one broadcast week). Quiz shows became game shows, shifting focus from knowledge to puzzles and word games. NBC's comedy/game show Jackpot Bowling and ABC's more serious Make That Spare! were the only big-money game shows still on television after the fallout. Professional bowlers competed for prizes on these shows and the shows were typically considered sporting programs rather than game shows. Those shows continued to air into the early 1960s. The original version of The Price Is Right and CBS's slate of low-budget panel games were largely unaffected by the collapse; those shows would continue to air on network television into the mid-1960s, with The Price Is Right still offering lavish prizes throughout its prime time run.
A quiz for big money would not return until ABC premiered 100 Grand in 1963; it went off the air after three shows, never awarding its top prize. Quiz shows still held a stigma throughout much of the 1960s, a stigma that was eventually eased by the success of the lower-stakes and fully legitimate answer-and-question game Jeopardy!. It would not be until the late 1960s that five-figure prizes would again be offered on American television, and not until the late 1970s that six-figure prizes could be won; seven-figure prizes were sparingly awarded on The $1,000,000 Chance of a Lifetime (which aired between 1986 and 1987), but would not be fully introduced until August 1999 when Who Wants to Be a Millionaire? premiered, setting off an era of million-dollar game shows including Greed (which premiered in November 1999), The Weakest Link (which premiered in April 2001) and Deal or No Deal (which premiered in December 2005 and became a regular series in March 2006). Australia's short-lived Million Dollar Wheel of Fortune format was adopted to the U.S. version in 2008, and Millionaire ultimately ended its run in syndication in May 2019 after seventeen seasons. ABC limited a contestant's winnings to $30,000 (although contestants were retired after winning $20,000) before permanently removing the limit in 1984. CBS initially limited a contestant's winnings to $25,000 beginning in 1972; contestants were allowed to keep up to $10,000 in excess of this limit, which would increase to $50,000 in 1984 (after Michael Larson won $110,237 on Press Your Luck by memorizing the game board's light patterns; contestants were now allowed to keep up to $25,000 above that limit and the next one), $75,000 in 1986 (which did not apply to the short-lived Blackout in 1988 due to its maximum total winnings of $54,000) and $125,000 in 1990 (with no money being allowed above that limit) before being permanently eliminated by 2006, when contestants on the current incarnation of The Price Is Right won over $140,000 in both the first and final episodes of the season during Bob Barker's final season; the show has since offered a high-stakes $100,000 pricing game, prizes over $100,000 during themed weeks (Big Money and Dream Car) and has also offered $1,000,000 in primetime specials. NBC never utilized a winnings limit on any of its game shows but kept cash and prizes within a reasonable range that created a de facto limit (for instance until its 1989 NBC cancellation, Wheel of Fortune forced contestants to cash in their winnings per round on presented merchandise or apply it to a gift certificate or build their winnings for a later round at the risk of losing those winnings on penalties such as a "Bankrupt" spin). Some syndicated game shows also used a winnings limit: for example, contestants on Jeopardy! were limited to $75,000 in regular play between the start of its current incarnation in 1984 to 1990 (with any excess winnings being donated to a charity of the contestant's choice); after Frank Spangenberg set the winnings record with $102,597, the cap was raised to $100,000, and later to $200,000 in 1997 (before being abolished in 2001 after the clue values were doubled). Jeopardy!'s five-day champions limit was abolished in 2003, allowing for the show to create star contestants; since then, five contestants appeared on the show five or more consecutive weeks: Ken Jennings (15 weeks, 74 wins), James Holzhauer (6.2 weeks, 32 wins), Julia Collins (4.2 weeks, 20 wins), David Madden (4 weeks, 19 wins), and Jason Zuffranieri (4 weeks, 19 wins); Matt Jackson (13), Austin Rogers (12), Seth Wilson (12), and Arthur Chu (11) were the other double-digit game winners on the show since the rule change.
The demise of the big-money quiz shows also gave rise to television's newest phenomenon: westerns. The disappearance of quiz shows, many of which were (apparent) demonstrations of highbrow intelligence and their replacement by dumbed-down game shows may have been one of many factors in the end of the Golden Age of Television; by 1960, numerous television critics were lamenting the rise of a vast wasteland of lowbrow television.
In 1958, ITV pulled its version of Twenty-One almost immediately after contestant Stanley Armstrong claimed that he had been given "definite leads" to the answers. In 1960, this resulted in the Independent Television Authority's placement of a permanent winnings cap for ITV game shows of £1,000, which the Independent Broadcasting Authority increased to £6,000 in 1981 (though the British version of The $64,000 Question did receive special permission to offer £6,400 when it premiered in 1990). The winnings cap was permanently eliminated by the IBA's successor organization, the Independent Television Commission in 1993. For many decades, British game shows earned a reputation for being cheap, low-budget affairs that focused more on entertainment than actual game play and prizes, in large part because of the restrictions put on game shows following the scandal. In addition to prize limits, games of chance were also largely forbidden, meaning that a number of American game shows could not be faithfully reproduced in the U.K. The lifting of these limits initially allowed more American shows to be adapted into British versions and within a few years, the rise of game shows with much higher prize limits -- in particular Who Wants to Be a Millionaire? -- would originate largely in the U.K. and make its way to both the R.T. and the U.S. in the late 1990s.