Pinoy rock, or Filipino rock, is the brand of rock music produced in the Philippines or by Filipinos. It has become as diverse as the rock music genre itself, and bands adopting this style are now further classified under more specific genres or combinations of genres like alternative rock, post-grunge, ethnic, new wave, pop rock, punk rock, funk, reggae, heavy metal, ska, and recently, indie. Because these genres are generally considered to fall under the broad rock music category, Pinoy rock may be more specifically defined as rock music with Filipino cultural sensibilities.
In the early 1960s, as electric instruments and new technology became available, instrumental American and British bands like The Shadows and The Ventures flourished. In 1963, during the British Invasion, bands such as The Beatles rose to mainstream audiences worldwide. Their widespread popularity and their embrace of the counterculture injected the possibility of socio-political lyrics with mature comments on real life into popular music. Immensely influenced by this new breed of British artists, many Filipino bands began adopting similar musical styles.
One of the first popular Filipino balladeers was Bobby Gonzales, whose major hit was "Hahabul-Habol". Eddie Mesa, another teen idol from the period, became known as the "Elvis Presley of the Philippines". Back then, many Filipinos referred to rock bands as "combos", many of which used nontraditional instruments like floor-bass bongos, maracas, and gas tanks.
Into the early 1970s, Filipino music was growing more nationalistic and socio-political in nature, as well as using Tagalog more often. Pop music still dominated the airwaves with disco and funk bands such as the APO Hiking Society and Hotdog. Songs like Hotdog's "Ikaw ang Miss Universe ng Buhay Ko" ("You are the Miss Universe of My Life") combined Filipino and English within the same song. This helped innovate the so-called "Manila Sound". OPM (Original Pinoy Music) also became popular.
However, emerging social and political consciousness somehow creeped into the industry with the traditional allied genres that are folk and rock music. Folk musicians and bands included Freddie Aguilar, Asin, Heber Bartolome and Florante. (In 1978, Freddie Aguilar's debut single, "Anak", became the most commercially successful Filipino recording in history. The song became known also in other Asian countries and in Europe.) Perhaps Asin, an ethnic-folk band, was the first commercial band to successfully bring a pro-environment song to the airwaves with "Masdan Mo ang Kapaligiran". Also famous for providing subtle rebellious (anti-Marcos dictatorship sentiment was growing at that time) and peace messages behind its skillful vocal harmonizing, Asin gave the masses hits such as "Bayan Kong Sinilangan (Cotabato)" and "Balita".
Juan de la Cruz Band, a garage and blues-rock influenced group consisting of drummer Joey "Pepe" Smith, bassist Mike Hanopol, and lead guitarist Wally Gonzales, are often credited for ushering in the first "rock & roll revolution" in the Philippines that lasted from the late '60s to the late '70s (also known as the "Golden Age of Pinoy Rock").
Being influenced by the counterculture, the bands of the '70s were known to have never been sidelined commercially and sometimes took the center stage by storm. The radio station DZRJ, particularly the AM weekend "Pinoy Rock and Rhythm" show hosted by the ex-Fine Arts student from Philippine Women's University named Dante David, a.k.a. Howlin' Dave, provided the much-needed support and publicity to Pinoy rock during this era.
In the early to mid-1980s, groups like RP, with Goff Macaraeg and Bob Aves, Nuklus, Sinaglahi, UP Sintunado, Patatag, Tambisan, and soloists like the nationalist folk rock singers Paul Galang and Jess Santiago, the progressive folk duo Inang Laya, the progressive Pinoy rock band The Jerks, and Noel Cabangon were a hit on street concerts and campus tours. These groups of artists reunited and formed Buklod (Bukluran ng mga Musikero para sa Bayan), which later Rom Donggeto of Sinaglahi, Noel Cabangon and Rene Bongcocan of Lingkod Sining took as their new band name when it disbanded after the EDSA Revolution.
The Dawn is another Pinoy rock band that emerged in the '80s; the songs that they created were influenced by new wave music and post-punk. The Dawn released their independently released single "Enveloped Ideas" in 1986.
Many music journalists and enthusiasts, as well as musicians themselves, attributed the flourishing in the mid-'80s of new wave and post-punk influenced bands to DWXB-FM, which began playing independently released singles of unsigned local bands. Other bands emerged including Dean's December, Ethnic Faces, Identity Crisis and Violent Playground, all of which were able to record and release their respective albums in the years that followed.
Another band named The Wuds was formed in the '80s; its members were composed of Alfred Guevara (bass), Bobby Balingit (guitar) and Aji Adriano (drums). The group was established in July 1983. Guevara and Bobby Wuds Balingit were sing-along home boys that were born and bred in the streets of a tough Manila neighborhood. Before forming the group, Guevera and Balingit had first created an acoustic folk singing group called Think God, playing covers of James Taylor and Crosby, Stills and Nash songs at various Shakey's Pizza parlors in the Philippines. They changed their name to The Woods, after the Jethro Tull album Songs From the Wood. Bobby Wuds continues to perform; he attended a street concert in Baguio City during the Baguio Day Celebrations in 2012 that was organized in Assumption Road by Christel Pay Seng.
During the start of the decade, The Hayp, Introvoys and AfterImage were among the prominent bands enjoying mainstream recognition. An underground music scene was already burgeoning in some unknown bars in Manila. Red Rocks (which later became Club Dredd), together with Mayric's (now Sazi's) and Kampo (Yosh in the mid '90s), were the only venues where unsigned bands were allowed to play their own songs. Bands were influenced from such genres as power pop, shoegazer, post-punk, alternative rock (Eraserheads, Color It Red, The Youth, Half Life Half Death, Feet like Fins, Advent Call, Alamid), hard rock, heavy metal (Razorback, Askals, Wolfgang, Dahong Palay), hardcore, punk and death metal (Skychurch, Genital Grinder , Diaspora, Death After Birth, Disinterment, Kabaong ni Kamatayan, Loads of Motherhood, WUDS, Yano, Bad Omen, Rumblebelly, Disinterment, Deiphago, Savanna's tool) and Signos (Cebu City's underground death metal)
The late 1980s and early 1990s marked the beginning of what was known as the era of underground rock and progressive music, with NU107.5 playing unknown bands through Francis Brew's "In the Raw". It was through this station that many of the prominent and promising rock bands were discovered such as The Breed, GreyHoundz, Slapshock, Sugar Free, Fatal Posporos, Itchy Worms, Peryodiko, Monsterbot, Tanya Markova, Pedicab, and many others. NU107.5 was the only radio station that played music longer than the standard radio format would allow, as well as soundtracks (The Reel Score). Apart from allotting air time to new and known foreign rock bands such as Save Ferris, Veruca Salt, Metallica, Audioslave and Sound Garden etc., it gave full exposure to Filipino groups such as Sugar Hiccup, Eraserheads, Imago, Cynthia Alexander, Parokya ni Edgar, Wolfgang, Razorback, Ciudad, Teeth, Urbandub, Putreska, Tropical Depression, Rivermaya, Yano, Siakol, and Cheese. Its prestigious NU107 Rock Awards honored the Philippine rock industry's best and brightest for 17 years.
To add to the plight of the underground bands, radio stations would not play their music due to the payola system in the radio industry despite the fact that most of these bands, if not all, had self-produced (indie) albums. But DWLA 105.9 challenged the current system by providing a venue for the bands to broadcast their original songs. Pinoy rock enthusiasts were finally elated to hear their favorite underground bands ruling the airwaves.
The commercial success of Eraserheads paved the way for more Pinoy rock acts such as Rivermaya, Rizal Underground and The Youth getting record deals. Some brave all-female bands got signed (Kelt's Cross, Tribal Fish, Agaw Agimat) and a few solo artists as well (Maegan Aguilar, Bayang Barrios, DJ Alvaro). Rappers crossed over with great success (Francis M with Hardware Syndrome and Erectus), despite some earlier controversy with hip hop-bashing allegedly incited by some artists. These bands adopted a variety of influences both in image and music; many fell under a particular genre; however, the crossing over of styles was most often inevitable.
In the early 2000s, hip hop, reggae, acoustic pop/jazz and R&B-influenced bands dominated the Philippine music scene, causing Pinoy rock to take a backseat. Only a number of Pinoy rock bands managed to stay in the mainstream during this period. In 2003, a not-so-well-known home-educated DJ named DJ RO started playing in a small bar and restaurant known as Gweilos; DJ RO helped promote the club every Monday night while there was an emergence of Filipino rock bands like Bamboo, Orange and Lemons and Kitchie Nadal that started performing in Gweilos and eventually became popular. In 2004, Pinoy rock once again gained prominence, with the rise of yet another wave of Filipino rock bands. During this time, the Pinoy rock music scene in Cebu also gained exposure.
2001 saw indie band The Pin-Up Girls, made up of former Keltscross members and underground musicians, signing to Know-It-All Records in Tacoma, Washington, making them the first Manila-based band to sign with an American label. This development caused quite a negative reaction from the Manila rock scene as most musicians deemed the band unworthy of the break.
The Pin-Up Girls released an EP worldwide called Taste Test that sold out. Know-It-All then printed a new batch dubbed "Taste Test: The Expanded Menu". The lead-off single "Caress" hit number one on the New Jersey and Internet-based radio, flashbackalternatives.com.
2004 also saw the emergence of the first Philippine virtual band, Mistula. With the internet as their stage, Mistula came alive through their official website, a fusion of music, graphic art, literature, photography and other art forms.
The rest of the 2000s further ushered in the mainstream buzz on Pinoy rock, and along with it bands that leaned more towards pop sensibilities. During this time, bands such as Hale, Cueshe, Sponge Cola, and Callalily gained mainstream exposure.
2006 was when Filipino band, K?la appeared in the commercial music scene with their full-length album entitled Manila High, distributed by SonyBMG Music Entertainment. Their first hit was "Jeepney" which was released in the summer of 2006. According to the Philippine Daily Inquirer, the band started the resurgence of the Manila Sound genre into the modern world through their own mix of funky, jazzy electronic rock music.The band was also part of the tribute album Hopia Mani Popcorn. They made a funky remake of VST & Co.'s "Rock Baby Rock" which hit number 1 in the airwaves.
In recent years as well, bands like Urbandub, Pupil, Chicosci, Slapshock and Typecast have also played in other countries such as Singapore and the US, amongst others. Some have even garnered nominations and recognition from internationally based publications and award-giving bodies. This is mainly attributed to the effect of the internet and globalization on almost anything including music, as listeners from other countries can now see and hear songs and videos of bands overseas without leaving their country.
In mid-2010, NU 107, known as the nation's premier FM station using a rock format, had been taken down as it was sold by its management after a declining interest by the audience. In the early 2010s, rock music is still largely popular in the country, despite declining in sales, the domination of K-Pop, pop and electronic music, and the rise of music streaming services.
Following NU left the airwaves, another FM station Jam 88.3 has been fully transitioned to alternative rock/indie pop, including songs played by local popular rock artists and bands. Since 2013, the station began playing songs from local and unsigned Filipino independent artists/bands through its supplemental program Fresh Filter.
2013 saw the re-emergence of Pinoy indie music. Some indie acts became popular (and eventually gained into mainstream) such as Autotelic, Bullet Dumas, Ang Bandang Shirley, Flying Ipis, Cheats, BP Valenzuela, She's Only Sixteen, Rusty Machines, Farewell Fair Weather, The Ransom Collective, Drive Me to Juliet, Oh, Flamingo!, Sud, Jensen and The Flips, MilesExperience, Tom's Story, Ben&Ben, IV of Spades, Clara Benin, Reese Lansangan, and others. Today, various indie bands continue to perform through daily/weekly gig schedule at popular gig places like B-Side and SaGuijo in Makati, Route 196 and Mow's Bar in Quezon City, 19 East in Parañaque, 70s Bistro in Anonas, and at various music festivals (such as Wanderland and Fete de la Musique Philippines).
In 2015, entrepreneur and musician RJ Jacinto launched the Pinoy Rock 'n Roll Hall of Fame, which was established to recognize notable Filipino musicians.