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Obie Trice in 2006
|Obie Trice III|
November 14, 1977|
Detroit, Michigan, U.S.
Obie Trice III (born November 14, 1977) is an American rapper and songwriter. Trice formed his own record label, Black Market Entertainment after leaving Shady Records. He does not use a stage name like most rappers, instead using his birth name on stage.
Obie Trice III was born and raised on the west side of Detroit, Michigan by his mother, along with three brothers. He is of African-American and distant German descent. Trice was given a karaoke machine by his mother when he was eleven and he used it to rhyme over instrumentals from artists such as N.W.A. By the age of fourteen, he was attending rap battle gatherings around Detroit, including the Hip Hop Shop, where he and his friends would go on Saturday afternoons. The battles were hosted by Proof, from D12. Positive response from watchers encouraged Trice to get into rap music seriously."
Trice was calling himself Obie 1 at that time, but before Proof introduced him at the Hip Hop Shop, he asked him his real name and introduced him as Obie Trice, which remains his rap name. Trice was introduced to Eminem through D12 member Bizarre. Later, Trice's manager arranged for him to have dinner and go to a Kid Rock party with Eminem.
Trice signed to Shady Records in 2000. He created a freestyle skit on the D12 album Devil's Night, following up with the line "Obie Trice: real name, no gimmicks", from Eminem's The Eminem Show lead single, "Without Me", as well as the song "Drips". Later in 2002, Trice rapped on songs for the 8 Mile soundtrack, and also had a cameo appearance in the film as a rapper in a parking lot.
Trice's debut album, Cheers, was released on September 23, 2003 with its first single "Got Some Teeth" being well received on radio in a number of countries. The single peaked at number fifty four on the Billboard Hot 100, and number eight in the United Kingdom in October 2003. He also released the singles "The Set Up" and "Don't Come Down". The album consists of 17 tracks with production from Eminem, Dr. Dre, Timbaland, Mike Elizondo, Emile, Fredwreck and Mr. Porter. Artists featured on Cheers include Busta Rhymes, Eminem, 50 Cent, Lloyd Banks, Dr. Dre, Nate Dogg, D12, Tony Yayo, and Timbaland. The album was eventually certified platinum by the RIAA. Trice also featured on the track Hennessey on Tupac Shakur's posthumous album Loyal To The Game.
In 2005, Trice began work on his second album, entitled Second Round's on Me. The album was released on January 1, 2006. Following the release of Second Round's on Me, he released a mixtape called Bar Shots with G-Unit's DJ Whoo Kid.
Shortly after his label-mate Proof was shot to death in a Detroit nightclub, a song emerged on the mixtape circuit called "Ride Wit Me". The song was dedicated to Proof. Trice made a speech at Proof's funeral, addressing the problem of black-on-black violence:
|"||I want to talk to those coming up in the 'hood, coming up in the struggle. We're killing each other, and it's about nothing. Nothing. Nothing. We're all dying... over nothing.||"|
In the single "Cry Now" from his second album, Trice addresses his shooting, as well as Eminem's rumored retirement, referenced with the following line, "Rock City is my voice / The white boy has stepped down / So I will accept the crown." Trice also addresses the shooting in the song "Pistol Pistol" from the album Eminem Presents: The Re-up claiming he's after revenge, "I solemnly swear on my daughters tears/The nigga that got him in the head will feel it before the year ends / Hope you inconspicuous my friend / `Cause once the word get back ya in a world of sin / Bullets will hurtle at him for tryin to murder what been determined as the first solo african " and later "I'm so sincere you seein' a hearse this year / it's not a verse it's curse for burstin' what's on ya person". He has since given insight as to why he feels the shooting occurred, and has labeled it "haterism", as well as a bad mind state by saying, "it's a lot of do-or-die type individuals. They want to get that plug and there's really more to the game than they think it is [...] it's competition on a real vicious level."
In June 2008, Obie Trice departed from Shady Records due to concern that he was not being promoted properly. Contrary to public belief at the time of the announcement, Trice did not have a falling out with Eminem or Dr. Dre. Both contributed vocals and production to Trice's upcoming album. A misunderstanding was made where it was believed he was attacking the label and Eminem on a single titled "The Giant"; however, this was quickly dismissed.
On December 15, 2009, a compilation album, Special Reserve, by Obie Trice and MoSS, the first producer of DJ Premier's "Works of Mart" production company, was released. The album is a collection of 11 of Trice's tracks recorded with MoSS from 1997 to 2000. The album serves as a preface to Trice's upcoming album, Bottoms Up.
On April 22, 2010, "Rap Basement" reported that Obie Trice has announced that he would be launching his own independent music label, Black Market Entertainment, on May 7. The label would be owned by Universal. On May 4, Trice confirmed that Eminem would be a featured guest artist on his upcoming album, Bottoms Up.
On August 24, 2010, Trice released a new street single, "My Time 2011", from Bottoms Up via myspace; the track is produced by Geno XO. The music video was released on March 22, 2011; footage for the video was filmed at the Black Market Ent. Launch Party.
On September 2, 2010, Trice announced that he would be hosting "The Black & White" concert after party, following the Eminem & Jay-Z Show at Comerica Park (held the same night), at the Goodnight Gracie's; the party goes from 9pm to 2am.
On April 5, 2011, another street single from Trice was released, called "Learn to Love". Although some of the lyrics were changed, it was just a remixed version of his song titled "Haters" from his "Bar Shots" mixtape.
On April 13, Trice released a music video for his song "Keep me/Love me."
On August 2, 2011, Obie Trice tweeted "OFFICIAL RELEASE DATE FOR "BOTTOMS UP" 10-25-11", which confirmed the release date for the album. The first official single from Bottoms Up, "Battle Cry" featuring Adrian Rezza, produced by Lucas Rezza was released on iTunes on August 23, 2011. On April 3, 2012 Bottoms Up was released. On May 7, 2012, just over a month after the album's release, Trice released a new song from his upcoming mixtape The Hangover titled "Get Rich Die Tryin" featuring Bilal.
On August 1, 2012, in an interview with HipHopDX, Trice announced that he was working on an album that would also be also titled The Hangover, which features one of three tracks produced by Warren G, who suggested that Eminem should be featured on one of those tracks.
On June 15, 2015, Obie Trice released the first single "Good Girls" from his then-upcoming album The Hangover, which was released on August 7, 2015. The track was produced by the Grammy award-winning producer Magnedo7, who was one of the producers of Eminem's seventh studio album, Recovery.
In a 2016 interview with Mr. Wavvy, Trice announced that he was already crafting his fifth studio album, which he plans on releasing later in the year. Additionally, he revealed plans of a box set that included all 4 of his already-released studio albums, along with previously unreleased tour footage.
On December 31, 2005, Trice was shot twice while driving on the Lodge Expressway by Wyoming Avenue in Detroit. One of the bullets entered his head. Trice was able to drive off the expressway, where his girlfriend waved down the police. He was taken to Providence Hospital and released later that day. Doctors contemplated whether or not to remove the bullet. As it was too dangerous to operate, the bullet is still lodged in his skull.
On April 22, 2011, Trice met with Michigan State Senator Virgil Smith, Jr., to talk about entertainment ventures. Trice's label is looking for ways to develop the Motor City's collection of local talent.
One topic on the agenda is tax incentives and breaks to production companies who are willing to work in Michigan. Obie would also like the city to receive government subsidies to fund a youth music program. Obie also has plans to create a community recording studio and soundstage to provide local talent with an outlet to develop their talents, he explained his interest in this project, stating, "Detroit has a solid history in the arts, rooted in excellence and trailblazing. With our youth the city has endless potential, it's our responsibility to identify and cultivate it."