|Product type||Facial Products|
|Previous owners||Noxzema Chemical Company|
Procter & Gamble
Noxzema ( nok-SEE-m?) is a brand of skin cleanser marketed by Unilever. Since 1914, it has been sold in a small cobalt blue jar. Noxzema contains camphor, menthol, phenol and eucalyptus, among other ingredients. Originally developed as a sunburn remedy, it is frequently used as a facial cleanser and make-up remover. It can also be used for soothing chapped, sunburned, or otherwise irritated skin. Since the introduction of Noxzema, the brand name has appeared on shaving cream, razors, and skin-cleansing cloths.
The formula for Noxzema was invented by Francis J. Townsend, a doctor who lived in Ocean City, Maryland. The formula was called "Townsend R22" and referred to commonly as "no-eczema". Townsend prescribed it as a remedy to early resort vacationers burned by the sun.
Townsend later gave the formula to Dr. George Bunting who for many years denied the transaction. In about 1917 Bunting began selling "Dr. Bunting's Sunburn Remedy" as an alternative to the greasy, tallow-based medicating creams in use during the period. For the first three years, Bunting and Elizabeth Buck mixed, heated and poured the product themselves. The name was changed to Noxzema, supposedly because a satisfied customer who exclaimed, "You knocked my eczema." An early slogan was "the miracle cream of Baltimore".
Beginning in 1920, the cream was produced by Bunting's Noxzema Chemical Company in a small factory in Baltimore. By the 1940s the product was being sold throughout the United States, and was promoted by radio and print advertisements. Noxzema continued to be produced by the Noxzema Chemical Company, which was reorganized in 1966 as Noxell Corporation, and was still under the ownership of the Bunting family.
In 1989 Procter & Gamble acquired the brand as part of the acquisition of Noxell. Alberto-Culver bought the rights to the brand in 2008 from Procter & Gamble and operated the line of skin-care products until Alberto-Culver was acquired by Unilever in 2010. In October 2014, Noxzema brand in Greece changed its ownership from Procter & Gamble to a domestic company, Sarantis for EUR8.7 million.