Minaj performing in Atlanta, 2015
|Born||Onika Tanya Maraj
December 8, 1982
Saint James, Trinidad and Tobago
|Residence||Beverly Hills, California, U.S.|
|Home town||Queens, New York, New York, U.S.|
|Origin||Queens, New York, U.S.|
Onika Tanya Maraj (born December 8, 1982), known professionally as Nicki Minaj , is a Trinidadian-born American rapper, singer, songwriter, model, and actress. Born in Saint James, Trinidad and Tobago and raised in Queens, New York, she gained public recognition after releasing the mixtapes Playtime Is Over (2007), Sucka Free (2008), and Beam Me Up Scotty (2009).
After signing with Young Money Entertainment in 2009, Minaj released her first studio album, Pink Friday (2010), which peaked at number one on the US Billboard 200 and was ultimately certified triple platinum by the Recording Industry Association of America (RIAA). In 2010, Minaj became the first female solo artist to have seven singles simultaneously charting on the Billboard Hot 100. Her sophomore album, Pink Friday: Roman Reloaded, was released in 2012 and debuted at number one in several countries. Minaj made her film debut in the 2012 animated film Ice Age: Continental Drift, followed by supporting roles in The Other Woman (2014) and Barbershop: The Next Cut (2016). In 2013, she was a judge on the twelfth season of American Idol. Her third studio album, The Pinkprint, was released in 2014.
Early in her career, Minaj was known for her colorful costumes and wigs. Her rapping is distinctive for its fast flow and the use of alter egos and accents, primarily British cockney. Minaj was the first female artist included on MTV's annual Hottest MC List. In 2016, Minaj was included on the annual Time 100 list of the most influential people in the world. As a lead artist, she has earned five top-ten entries on the Billboard Hot 100: "Super Bass" in 2011, "Starships" in 2012, "Bang Bang" and "Anaconda", both in 2014, and "MotorSport" in 2017.
Throughout her career, Minaj has received numerous accolades, including six American Music Awards, eleven BET Awards, three MTV Video Music Awards, four Billboard Music Awards, a Billboard Women in Music Rising Star Award, and ten Grammy Award nominations. She has the most Billboard Hot 100 entries among women of all genres in the chart's history. Additionally, she is the best-selling female rapper of all time, having sold 20 million singles as a lead artist, 60 million singles as a featured artist, and over five million albums worldwide.
Onika Tanya Maraj was born on December 8, 1982, in Saint James, Trinidad and Tobago. Her father, Robert Maraj, a financial executive and part-time gospel singer, is of Afro-Trinidadian and Indo-Trinidadian descent. Her mother, Carol Maraj, is also a gospel singer with Afro-Trinidadian ancestry. Carol worked in payroll and accounting departments during Minaj's youth. Minaj's father was addicted to alcohol and other drugs, and had a violent temper, burning down their house in December 1987. She has two siblings.
As a small child, Minaj and a sibling lived with her grandmother in Saint James. Her mother, who had moved to The Bronx, New York to attend Monroe College, brought the family to Queens, New York when Minaj was five. By then, the family had a house on West 147th Street. Minaj recalled, "I don't think I had a lot of discipline in my household. My mom motivated me, but it wasn't a strict household. I kind of wanted a strict household." Minaj successfully auditioned for admission to LaGuardia High School in Manhattan, New York, which focuses on visual and performing arts. After graduation, Minaj wanted to become an actress, and she was cast in the Off-Broadway play In Case You Forget in 2001. At the age of 19, as she struggled with her acting career, she worked as a waitress at a Red Lobster in the Bronx, but was fired for discourtesy to customers. She said she was fired from "at least 15 jobs" for similar reasons. She also worked as an administrative assistant, in customer service, and as an office manager for a Wall Street business.
Minaj briefly signed with Brooklyn group Full Force, in which she rapped in a quartet called "The Hood$tars" composed of Lou$tar (son of "Bowlegged Lou"), Safaree Samuels (Scaff Beezy) and 7even Up. In 2004, the group recorded the entrance song for WWE Diva Victoria, "Don't Mess With", which was featured on the compilation album ThemeAddict: WWE The Music, Vol.6. Minaj later left Full Force and uploaded songs on her Myspace profile, sending several of her songs to people in the music industry. At the time, she was managed by Debra Antney. Later, Fendi, CEO of Brooklyn label Dirty Money Entertainment, signed Minaj to his label in 2007 under a 180-day contract. Originally adopting the stage name "Nicki Maraj", she eventually changed it to Nicki Minaj stating that "my real name is Maraj. Fendi flipped it when he met me because I had such a nasty flow! I eat bitches!"
Minaj released her first mixtape, Playtime is Over, on July 5, 2007, and her second, Sucka Free, on April 12, 2008. That year, she was named Female Artist of the Year at the 2008 Underground Music Awards. She released her third mixtape, Beam Me Up Scotty, on April 18, 2009; it received favorable coverage on BET and MTV. One of its tracks, "I Get Crazy", reached number 20 on the U.S. Billboard Hot Rap Songs chart and number 37 on the Hot R&B/Hip-Hop Songs chart.
After Minaj was discovered by fellow rapper Lil Wayne, in August 2009 it was reported that she signed a recording contract with his Young Money Entertainment. That November, she appeared with Gucci Mane and Trina on the remix of "5 Star Bitch" by Yo Gotti. Minaj also appeared on "BedRock" and "Roger That" on the compilation album, We Are Young Money (2009). The singles peaked at numbers two and 56, respectively, on the U.S. Billboard Hot 100; their parent album reached number-nine on the U.S. Billboard 200, and was certified gold by the Recording Industry Association of America (RIAA). At Jay-Z's suggestion, Robin Thicke featured Minaj on his single "Shakin' It 4 Daddy".
Minaj released the intended lead single from her forthcoming debut album, "Massive Attack", on March 29, 2010. Plans for the single were scrapped after an underwhelming commercial performance. As a result, "Your Love" was released as the album's lead single on June 1, 2010, peaking at number 14 on the Billboard Hot 100 and number-one on the Billboard Rap Songs chart. In August, Minaj announced that the album would be entitled Pink Friday, a play on "Black Friday". The following month she released "Check It Out" and "Right Thru Me" as follow-up singles. In October, Minaj became the first female solo artist to have seven songs on the Billboard Hot 100 simultaneously and the first woman to appear on MTV's Annual Hottest MC List. In 2010, Minaj received her first Grammy Award nomination for her guest verse on Ludcaris' song "My Chick Bad".
Pink Friday was released on November 19, 2010, debuting at number-two on the Billboard 200, with first-week sales of 375,000 copies. Upon release, the album received generally positive reviews from critics. Sam Wolfson of NME complimented Minaj's "pop sensibility" and found her "volatility and quirks ... reminiscent of heyday Lil Wayne".Entertainment Weeklys Brad Wete commended Minaj's "knack for melody" and "boasting lyrics". Allison Stewart of The Washington Post wrote that the album "nibbles at the edges of what female rappers are allowed to do, even as it provides a steady helping of pop hits". The album was certified platinum in December, and eventually reached number-one in the United States in February 2011.
"Moment 4 Life" was released as the fourth single from Pink Friday shortly after the album's release. Minaj performed "Right Thru Me" and "Moment 4 Life" as the musical guest on the January 29, 2011 episode of Saturday Night Live. "Super Bass", the album's fifth single, was released in April 2011, and became a sleeper hit and commercial success; it ultimately peaked at number-three on the Billboard Hot 100 and was eventually certified octuple-platinum in the U.S. Minaj credited the song's initial exposure to its mention by Taylor Swift, after videos of Swift and Selena Gomez rapping along to the song went viral.
Minaj was one of the opening acts on Britney Spears' 2011 Femme Fatale Tour. She and Kesha appeared on the remix of Spears' "Till the World Ends", which peaked at number-three on the Billboard Hot 100. On August 7, 2011, Nicki experienced a "nip slip" during a live performance on Good Morning America. Minaj was criticized for wearing the low-cut shirt during her performance which led to the brief exposure of her breast on a live telecast. ABC apologized for incident. Minaj, while interviewed on ABC's Nightline show, apologized for the incident and denied that she intentionally sought to expose herself on live television as a publicity stunt. The incident attracted protest from the Parents Television Council. Despite this, Minaj continued to perform at high profile events throughout 2011; Donatella Versace invited her to perform with Prince for the introduction of a Versace collection for H&M, and she performed "Super Bass" at the 2011 Victoria's Secret Fashion Show.
"Starships" was released in February 2012 as the lead single from Minaj's forthcoming second album Pink Friday: Roman Reloaded. The song reached number-five on the Billboard Hot 100, and went on to become the fifth best-selling single of 2012 and one of the best-selling singes of all time. Minaj's crossover into pop music was criticized by some, despite her commercial success. Minaj was sued by Chicago artist Clive Tanaka in September 2013 for its alleged copyright infringement. Follow-up singles "Beez in the Trap" and "Right by My Side" were released shortly after.
Pink Friday: Roman Reloaded was eventually released on April 2, 2012, two months later than planned. The album was preceded by the promotional singles "Roman in Moscow" and "Stupid Hoe". The album debuted at number-one on the Billboard 200, with first-week sales of 253,000 copies, and was certified platinum by the RIAA in June 2012. However, its mix of hip-hop songs and mainstream pop material received mixed reviews from music critics. Randall Roberts of the Los Angeles Times commended its "minimal, bouncy hip-hop tracks" for highlighting Minaj's "charm and achievement", but wrote that the "disjointed, artistically confused" album "drives off a cliff" with "dance pop songs as simple as they are generic".Slant Magazines Matthew Cole panned it as a "mediocre rap album". In a positive review for Rolling Stone, journalist Jody Rosen called it a "filler-free mega-pop album" and commented that "the energy never flags". "Pound the Alarm" and "Va Va Voom" were later released as the final singles from the album.
Minaj and rapper M.I.A. joined Madonna to perform the single, "Give Me All Your Luvin'", during the Super Bowl XLVI halftime show on February 6, 2012. Minaj was the first solo female rapper to perform at the Grammy Awards, premiering "Roman Holiday" during the 2012 ceremony on February 12. Her exorcism-themed performance was controversial, with the American Catholic League criticizing Minaj for bringing a fake "Pope" to escort her on the red carpet. The "exorcism" scene that was performed during her appearance was criticized as well. Catholic League president Bill Donohue criticized elements of Minaj's performance, describing it as "vulgar".
Minaj began her headlining Pink Friday Tour on May 16, 2012, which was followed by the Pink Friday: Reloaded Tour beginning October 14, 2012. Although she was scheduled to headline the June 3 Hot 97 Summer Jam at MetLife Stadium in New Jersey, at the request of Lil Wayne she canceled her appearance the day of the show after Peter Rosenberg of the station dismissed her single "Starships" as "not real hip-hop".
The following month, Minaj voiced Steffie in the animated film Ice Age: Continental Drift (2012). She won awards for Best Female Video (for "Starships") at the 2012 MTV Video Music Awards and Best Hip-Hop at the 2012 MTV Europe Music Awards. Her collaboration with Pearl Future on the song "Looking At Me" made it to the top 20 in BBC Radio 1. An expanded version of Pink Friday: Roman Reloaded, subtitled The Re-Up, was released on November 19, 2012. That month, Minaj was the subject of a three-part E! documentary titled Nicki Minaj: My Truth. She announced plans for her own record label after signing Parker Ighile, Brinx, Keisha, and Blackout Movement.
In September, Minaj joined the judges' panel for the twelfth season of American Idol with Mariah Carey, Keith Urban, and Randy Jackson. That October, a leaked video circulated online, which showed Minaj and Carey in a heated argument during auditions in Charlotte, North Carolina. Carey accused Minaj of saying, "If I had a gun, I would shoot that bitch", but Minaj denied the allegation. Carey said that Minaj created an "unsafe work environment", increasing her security as a result.
Tensions escalated after Carey said that Minaj did not have a number-one song on the Billboard Hot 100 during a live broadcast in May 2013. Minaj and Carey left the series that month, at the end of the season. That year, Minaj was the most-charted female rapper in the history of the Billboard Hot 100, with 44 entries, tying Mariah Carey among women of all genres. Her seven nominations led those for rap musicians at the 2013 Billboard Music Awards, and she was the first rapper to win the BET Best Female Hip-Hop Artist Award four consecutive times.
Minaj's first live-action theatrical film The Other Woman was filmed in spring 2013 and premiered on April 25, 2014. She played Lydia, assistant to Carly (played by Cameron Diaz). In 2013, Minaj described her then-forthcoming third album, The Pinkprint, as "a continuation of The Re-Up with a lot more" and said it would focus on her "hip-hop roots". During an MTV interview, she said that her third album would be "next level" and that she has "much to talk about". "Pills n Potions" was released as the lead single from The Pinkprint in May 2014.
"Anaconda" was released in August as the second single, peaking at number-two on the Billboard Hot 100, becoming her highest-charting single in the U.S. to date. The video set a 24-hour Vevo record, accumulating 19.6 million views on its first day of release, breaking the record previously held by Miley Cyrus for "Wrecking Ball". In December of that year, Minaj received two Grammy Award nominations, for Best Rap Song ("Anaconda") and Best Pop Duo/Group Performance ("Bang Bang" with Jessie J and Ariana Grande).
The Pinkprint was officially released on December 15, 2014, and debuted at number two on the US Billboard 200, with first week sales of 244,000 overall units (198,000 in pure album sales and 46,000 combined album-equivalent units and streams). Upon release, the album received generally positive reviews from critics. Billboard magazine's Niki McGloster called it "her best album to date". Sheldon Pearce of The A.V. Club thought that The Pinkprint is "the closest Nicki Minaj has ever gotten to balancing her tendencies". Randall Roberts from the Los Angeles Times wrote that throughout the album, "she's intent on channeling her talent to explore and document her many moods. The combination is often, if not always, intoxicating". At the 58th Grammy Awards, Minaj received three more Grammy Award nominations, including a second Best Rap Album nomination for The Pinkprint.
On June 29, Minaj became the only artist to win the BET Award for Best Female Hip-Hop Artist for five consecutive years, while also tying Missy Elliott for the most wins, with five in total. In November 2014, Minaj released a video containing Nazi-style imagery for her third single "Only". There was immediate backlash from the Anti Defamation League, who stated that it was "troubling that no one among Minaj's group of producers, publicists and managers raised a red flag about the use of such imagery before ushering the video into public release." They called the video "insensitive to Holocaust survivors and a trivialization of the history of that era."
On November 9, 2014, Minaj hosted the 2014 MTV Europe Music Awards at The SSE Hydro, Glasgow, Scotland. She also won the Best Hip-Hop Award for a second time. In March 2015, Minaj embarked on her third world tour entitled The Pinkprint Tour and also became the first female artist to chart four songs simultaneously in the top 10 of Billboard's Mainstream R&B/Hip-Hop airplay chart. At the 2015 BET Awards, Minaj won her sixth consecutive award for Best Female Hip-Hop Artist, becoming the female rapper with most wins in that category.
In September 2015, it was announced that Minaj would executive produce and appear in a scripted single-camera comedy series for ABC Family (now Freeform) based on her life growing up in Queens, New York. The show was titled Nicki and the pilot episode was filmed in Minaj's hometown in January 2016. In October 2016, Minaj stated the filming was postponed for undisclosed reasons.
In May 2015, it was announced that Minaj would feature in the third installment of the Barbershop film series, alongside Ice Cube, Cedric the Entertainer, Eve, and other original cast members. Titled Barbershop: The Next Cut, the film was released on April 15, 2016, and received critical acclaim, earning an average score of 93% on Rotten Tomatoes; the site's critical consensus reads, "Heartfelt, thought-provoking, and above all funny, Barbershop: The Next Cut is the rare belated sequel that more than lives up to the standard set by its predecessors." Minaj's character in the film is a "sassy" hairdresser named Draya. For her performance, she was nominated for a Teen Choice Award for Choice Movie Actress: Comedy.
In February 2017, Minaj was featured on Jason Derulo's single "Swalla", which reached the top ten in several countries, including a peak of number six in the UK singles chart. Justin Ivey from XXL wrote that Minaj "comes through to close out the track with bars that steal the show". The following month, Minaj signed with the major modeling agency, Wilhelmina Models.
On March 20, 2017, when her songs "No Frauds", "Changed It", and "Regret In Your Tears" were released simultaneously, Minaj broke the record for the most Billboard Hot 100 entries for a female artist in the chart's history, which was previously held by Aretha Franklin. In May, Minaj opened the 2017 Billboard Music Awards with a medley performance that was described by Rolling Stone as "flamboyantly produced" and "dexterous".
Throughout the remainder of 2017, Minaj performed on several successful singles, including Migos' "MotorSport" and Yo Gotti's "Rake It Up", both of which peaked in the top ten of the Billboard Hot 100 chart, at numbers six and eight, respectively.
Minaj's physique has attracted attention from the media. In 2010, she said that although she originally felt obligated to mimic the provocative behavior of the "female rappers of [her] day", she intended to subdue her sexuality because she "[wants] people--especially young girls--to know that in life, nothing is going to be based on sex appeal. You've got to have something else to go with that." The rapper has made autographing breasts part of her movement to empower women. A New York Times editor said that some consider her to be "the most influential female rapper of all time".
In a Guardian interview, Minaj said she competes with male and female rappers. In "Moment 4 Life", she refers to herself as a "king" rather than a queen. Early in her career Minaj claimed to be bisexual, but eventually clarified her sexuality in a Rolling Stone interview: "I think girls are sexy, but I'm not going to lie and say that I date girls."
Minaj has been called the "black Lady Gaga" because of her costumes and wigs. In one interview, Minaj rejected the comparison, but in another interview, she said that she is inspired by Gaga's creativity. Minaj has cited Alexander McQueen, Gianni Versace and Christian Louboutin as her favorite designers.The Huffington Post described her style as "risk-taking" and "far-out", with "bold sartorial choices";Yahoo! called her dress "colorful" and "crazy", and "the fashion and music world would certainly be very quiet without Ms Minaj".
Minaj talked about feminism in an interview with Vogue in 2015, saying "There are things that I do that feminists don't like, and there are things that I do that they do like. I don't label myself."
Billboard listed Minaj the fourth-most-active musician on social media on its March 2011 Social 50 chart. Minaj is the world's most followed rapper on Instagram. On Twitter, she is one of the most followed rappers, with over 20 million followers on the app.
In May 2017, Minaj offered via Twitter to pay college tuition fees and student loans for 30 of her fans. She appeared to grant their requests, ranging from $500 to school supplies to $6,000 for tuition, and promised to respond to more requests in a month or two. She also announced that she will be launching her official charity for student loans and tuition payments in the near future. In the same month, Minaj revealed on Instagram that she has been donating money to an Indian village for a few years via her pastor Lydia Sloley. These donations helped the village get a computer center, a tailoring institute, a reading program and two water wells. "This is the kind of thing that makes me feel the most proud," she said about. In August 2017, after Hurricane Harvey hit the city of Houston, Texas, Minaj answered Kevin Hart social media challenge and donated $25,000 to the Red Cross, saying she was "praying for everyone there".
Minaj is known for her animated rapping style, her flow in particular. She often combines metaphors, punch lines and word play into her work, which has been compared to her mentor Lil Wayne. The New York Times called Minaj "a sparkling rapper with a gift for comic accents and unexpected turns of phrase. She's a walking exaggeration, outsize in sound, personality and look. And she's a rapid evolver, discarding old modes as easily as adopting new ones." Although many critics describe her technique as bubblegum rap, Minaj said: "What people don't know is that before I was doing that craziness I was doing me, I was just doing regular sounding rap that anyone could hear and identify with. But once I started doing all that weird shit--I'm not mad at it because it got everyone's attention."
Noted as a rap artist, she lends herself to electronic music genres (especially electropop). Pink Friday marked her exploration of the genres, spawning electro songs including the pop-laden "Super Bass". Also combining rap with synthesizer music, Minaj's second album had a number of electro-hop and electropop songs: "HOV Lane", "Whip It", "Automatic", "Come on a Cone", "Young Forever", "Fire Burns", "Roman Holiday" and "Beez in the Trap"; while "Starships" is a eurodance song. She collaborated with other artists, producing more electronic songs: "The Boys" with "Me & U" singer Cassie and "Beauty and a Beat" with Justin Bieber.
Her verse in Kanye West's "Monster" was critically acclaimed and contributed greatly to her popularity; many critics said she had the best verse in the song. Her alter egos are incorporated with her lyrics in British accents (Roman Zolanski) or soft-spokenness (Harajuku Barbie). Ice-T said about Minaj's rapping style, "[Minaj] does her thing. She has her own way of doing it. She has an ill [sic] vocal delivery. She kind of reminds me of a female Busta Rhymes, like how she throws her voice in different directions."
Minaj's "Monster" verse was listed by Complex as the best rap verse of the 2010s. West claimed at one point he considered deleting her verse from the track, because he was worried it would outshine his own work:
It was like that moment when I thought about taking Nicki's verse off of "Monster" because I knew people would say that was the best verse on the best Hip Hop album of all time or arguably top ten albums of all time. And I would do all that work, eight months of work on "Dark Fantasy" and people to this day would say to me 'My favorite thing was Nicki Minaj's verse.' So if I let my ego get the best of me instead of letting that girl get the shot to get that platform to be all she could be, I would take it off or marginalize her, try to stop her from having that shining moment...
With her parents frequently fighting during her childhood, Minaj lived through characters she created as a means of escape. She recalled that "fantasy was my reality" and her first identity was Cookie, who became Harajuku Barbie and (later) Nicki Minaj. In November 2010, Minaj assumed the alter ego Nicki Teresa, wearing a colorful headdress and calling herself "healer to her fans" during a visit to the Garden of Dreams Foundation at Fuse Studios in New York. She introduced another alter ego, Rosa (pronounced with an exaggerated R), to commemorate her December 2010 appearance on Lopez Tonight.
For Pink Friday, Minaj created another alter ego: Roman Zolanski, "a demon inside her", Minaj's "twin brother" whose character she assumes when she is angry. Roman has been compared to Eminem's alter ego Slim Shady, and on "Roman's Revenge" Minaj and Eminem collaborate as their alter egos. On her next album, she said that there would be a lot of Roman: "And if you're not familiar with Roman, then you will be familiar with him very soon. He's the boy that lives inside of me. He's a lunatic and he's gay and he'll be on there a lot." Roman has a mother, Martha Zolanski, who appeared on "Roman's Revenge" with a British accent and singing on "Roman Holiday" for the first time. Martha appeared in the "Moment 4 Life" video as Minaj's apparent fairy godmother. Although Minaj was rapping in songs such as "All I Do Is Win (Remix)", she promised to introduce Nicki, Roman and Onika on her first album.
Minaj cites Foxy Brown and Jay-Z as major influences: "I really loved [Foxy] as a female rapper. I was really interested in her mind and her aura [and] I was really, really into Jay-Z. Me and my friends in high school, we were reciting all of the Jay lyrics. His words were our words in our conversations all the time." She said, further: "I never really told Foxy how much she has influenced me and how much she changed my life, and you've gotta tell people that when they're alive to even be able to take the compliment, instead of paying tribute to them when they're no longer here", adding that Foxy Brown was "the most influential female rapper" for her, though she initially was compared to Lil Kim when she first debuted. Nicki and Lil Kim, often cited as Foxy's main rap rival, have reportedly exchanged words with each other, on social media and in their music.
Jada Pinkett Smith is one of Minaj's role models in her acting career. Minaj was inspired by R&B singer Monica, singing "Why I Love You So Much" at every talent show she entered. Performing in Atlanta on her Pink Friday Tour, she called Monica one of her all-time greatest musical influences. Minaj has also cited Kanye West, Trina and Drake as influences.
She called Betsey Johnson a fashion inspiration: "[Betsey] is a free spirit. When I met her the other day, I felt like I knew her for my whole life. She's so warm and considerate and caring. She's amazingly talented and I've been wearing her clothes forever, so to meet her was like, 'Yay!' [I was] bowing down to her; she's dope!" Minaj has also expressed appreciation for Cyndi Lauper's style and how her videos inspired her as a teenager: "When I first went to get my hair colored, I was about 14 and I wanted blonde highlights. The beautician said, 'No, you have to get your mother on the phone,' and I was just crying and begging. I've always been experimenting. Cyndi Lauper's videos - that's what intrigued me."
Minaj has been affiliated with several manufacturing companies and has endorsed a number of products during her career. Her first collaboration was a November 2010 endorsement deal with MAC Cosmetics which sold a lipstick, "Pink 4 Friday", for four consecutive Fridays to promote her album Pink Friday.
In 2011, Minaj helped introduce the Casio TRYX in Times Square, and created a six-piece nail polish collection for OPI Products with colors named after her songs. That December, Mattel produced a custom-made, Minaj-themed Barbie doll valued at about $15,000 for auction on charitybuzz.
In April 2012, Minaj helped launch the Nokia Lumia 900 in Times Square. The following month, Minaj appeared in television and internet advertisements for Pepsi's "LiveForNow" campaign, which featured a remix of her single "Moment 4 Life". She endorsed the 2012 Viva Glam campaign with Ricky Martin, which raised $270 million for the Mac AIDS Fund. With designer Jeremy Scott, Minaj signed an endorsement deal with Adidas' fall and winter 2012 campaign to appear in internet advertisements and commercials for Adidas Originals. Set to her song, "Masquerade", her segment of the advertisement was filmed in Brooklyn and also featured Big Sean, Derrick Rose, Sky Ferreira and 2NE1 in other locations worldwide.
In early 2013, Minaj fronted the Viva Glam campaign by herself, which included the introduction of "Nicki 2 lipstick and lip gloss". She also introduced the "Nicki Minaj Collection" clothing line for Kmart, composed of clothing, accessories and housewares. In February 2013, Bluewater Comics announced that Minaj would star in the Fame biographical-comic series, debuting in Fame: Nicki Minaj. She partnered with Beats Electronics to introduce her "Pink Pill" speakers in April 2013, appearing with DeRay Davis in a commercial for the speakers that same month. In June 2013, Minaj lead an ad campaign for Myx Fusions, a fruit-infused, single serve moscato wine beverage of which she is a part owner.
Minaj has a prominent fragrance line, which was launched in September 2012. She partnered with 'Give Back Brands' to introduce her first fragrance, "Pink Friday", which was nominated for three 2013 FiFi Awards for Fragrance of the Year, Best Packaging, and Media Campaign of the Year. A "Pink Friday: Special Edition" was released in April 2013. A deluxe edition version of the fragrance, titled "Pink Friday: Deluxe Edition", was also launched in December 2013. Her second fragrance line, "Minajesty", was launched in September 2013. A flanker fragrance, "Minajesty: Exotic Edition", was released exclusively to the Home Shopping Network in June 2014. This was followed by the launch of her third fragrance line, "Onika", in September 2014.
In December 2014, Minaj was announced as the new face of the Roberto Cavalli spring/summer 2015 campaign. The campaign images, shot in Los Angeles by Italian photographer Francesco Carrozzini, see Minaj posing in flowy bohemian dresses, defined by embroideries and animal prints typical of the Cavalli brand. On March 30, 2015, it was announced that Minaj is a co-owner of the music streaming service Tidal. The service specializes in lossless audio and high definition music videos. In addition to Minaj and company owner Jay Z, sixteen stakeholders including Beyoncé, Madonna, Rihanna and Kanye West own a 3% equity stake in the service.
Throughout her career, Minaj has won numerous awards, including six American Music Awards, ten BET Awards, seven BET Hip Hop Awards, four Billboard Music Awards, three MTV Video Music Awards, three MTV Europe Music Awards, two People's Choice Awards, one Soul Train Music Award, and four Teen Choice Awards.
Between 2011 and 2016, Minaj received a total of 10 Grammy Award nominations. She received her first Grammy nomination in 2010 for Best Rap Performance by a Duo or Group for the single "My Chick Bad" with fellow rapper Ludacris. For the 54th Grammy Awards in 2012, Minaj received three nominations, including Best New Artist and Best Rap Album for her debut album Pink Friday. Minaj received her second nomination for Best Rap Album at the 58th Grammy Awards for The Pinkprint.
Minaj won the American Music Awards for Favorite Rap/Hip-Hop Artist and Favorite Rap/Hip-Hop Album in three different years for her first three albums. She has won the MTV Video Music Award for Best Hip-Hop Video twice, for "Super Bass" and "Anaconda", and has won the Best Female Video Award once, for "Starships".
Minaj is the only woman to be featured on the Forbes Hip Hop Cash Kings list. She made her first appearance on the list in 2011, earning U.S. $6.5 million from May 2010 to May 2011. In 2012, she placed eighth on the list, earning U.S. $15.5 million from May 2011 to May 2012. Minaj rose to the fourth position on the list in 2013, earning U.S. $29 million from June 2012 to June 2013. She made her fourth consecutive appearance on the list in 2014, earning U.S. $14 million from June 2013 to June 2014. In the aftermath of Hurricane Sandy, Minaj donated $15,000 to the Food Bank For New York City and held a turkey drive at her alma mater, PS 45.
Minaj has stated that after her father went to rehab and began attending church, he "got saved and started changing his life". In July 2011, her cousin, Nicholas Telemaque, was murdered near his home in Brooklyn, New York, which she references in her songs "Champion" and "All Things Go".
In late 2014, Minaj separated from her longtime boyfriend Safaree Samuels. They had dated since 2000. Several tracks on The Pinkprint are believed to have been inspired by the end of their relationship. She also revealed she had an abortion as a teenager in her song "All Things Go". Minaj began dating rapper Meek Mill in early 2015. On January 5, 2017, she announced via Twitter that she had ended their two-year relationship.
Disagreements between Minaj and rapper Remy Ma originated in 2007, when Ma took note of Minaj's freestyle record, nicknamed "Dirty Money", from her mixtape Playtime Is Over (2007). In the record, Minaj recites: "Tell that bitch with the crown to run it like Chris Brown/she won three rounds, I'ma need a hundred thou/like 'Chinatown' -- bitches better bow down/oh you ain't know, betcha bitches know now/fuck I got a gun -- let her know that I'm the one". Minaj reportedly never confirmed or denied that the song was about Ma, however Ma remarked in a 2010 interview, "To this day I still feel like [the song] is a stab at me; I'm gonna [diss Minaj] back for that one". Although Ma and Minaj shared words of encouragement in recent years, their relationship soon soured, and they began releasing verses and songs with lyrics aimed at each other, including Ma's "Money Showers" with Fat Joe and Minaj's "Make Love" with Gucci Mane. On February 25, 2017, Ma released "Shether", which contained a number of accusations and allegations regarding Minaj's personal and professional life. On March 3, 2017, during a visit to The Wendy Williams Show, Ma accused Minaj of "trying to keep [her] off of red carpets" and "trying to make sure awards don't go to [her]". A week later, in an interview hosted by BuzzFeed News, Ma stated that she had second thoughts about releasing the diss track, and commented on the difficulties of being a woman in the music industry. Minaj subsequently responded with the song "No Frauds", in which she accused Ma of spreading falsehoods.
Minaj has been embroiled in a feud with veteran rapper Lil' Kim since her success with Pink Friday. Kim accused Minaj of copying her image saying, "If you are going to steal my swag, you gonna have to pay. Something gotta give. You help me, I help you. That's how it goes to me." Minaj's single "Roman's Revenge" with Eminem was believed to be a response to Kim's comments, although she later denied this. She responded to the situation in an interview with HOT 97's Angie Martinez saying, "She picked a fight with Foxy, then she picked a fight with Eve, then she picked a fight with Remy, then it was Mrs. Wallace, then it was Nicki Minaj. Every time you in the news, it's 'cause you gettin' at somebody! Where's your music? Put your music out, and when I see your name on Billboard, that's when I'll respond to you. Other than that, goodbye. It's Barbie, bitch." Lil' Kim reignited the feud with the release of her mixtape Black Friday (the title of which directly referenced Minaj). The artwork portrays Lil' Kim decapitating Minaj with a sword. A fragment of a diss track called "Tragedy" was released in response by Minaj in April 2011. Following the release of Pink Friday: Roman Reloaded, critics suggested that the track "Stupid Hoe" may have contained attacks directed at Kim. Lil' Kim later suggested in an interview with 105's Breakfast Club that the song "Automatic" was similar to her unreleased material, also calling Minaj "obnoxious" and "catty".
In February 2014, disagreements between Malcolm X daughter Ilyasah Shabazz and Minaj's promotional team reached when Shabazz was displeased by the artwork of her slain father used "inappropriately" for Minaj's single "Lookin' Ass Nigga". A statement from the Malcolm X estate was prompted, reading: "Ms. Minaj's artwork for her single does not depict the truth of Malcolm X's legacy, is completely disrespectful, and in no way is endorsed by [Shabazz or the Malcolm X] family." Minaj released an apology to the estate, however the rapper received backlash after remarks were made towards Shabazz in a mixtape recording ("Chi-Raq") that went: "Malcolm X daughter came at me/lookin' ass niggas ain't happy/rolled out with some Latin Kings and some eses in them plain khaki's."
In 2015, parties between Miley Cyrus and Minaj reached conflict after allegations of Minaj's impolite behavior was reported to The New York Times. During an onstage appearance at the 2015 MTV Video Music Awards, words were exchanged between the pair when Minaj stated: "Now, back to this bitch who had a lot to say about me the other day in the press: Miley, what's good?" Cyrus later relayed that her Times interview was "manipulated". In 2016, Minaj referenced Cyrus in a remix to Yo Gotti's album track "Down in the DM".