The National Brewery Centre (formerly the Bass Museum and later the Coors Visitor Center) is a museum and tourist attraction in Burton upon Trent, Staffordshire, England. The centre celebrates the brewing heritage of Burton and features exhibits showcasing the history of brewing techniques. The centre also houses a bar and cafe, a history of the town, a collection of historic vehicles, a micro brewery and a shire horse collection.
On 18 March 2008. Coors announced that it was to close the Visitor Centre which the company was subsidising to the tune of £1 million a year. The museum closed on 30 June 2008 but the attractions were mothballed in the hope that the museum could be reopened at a later date. A steering group was established to investigate reopening the museum. The museum reopened as the National Brewery Centre on 1 May 2010 and was officially reopened by The Princess Royal on 21 September 2010.