|Mars Needs Moms|
Theatrical release poster
|Directed by||Simon Wells|
|Based on||Mars Needs Moms!|
by Berkeley Breathed
|Music by||John Powell|
|Edited by||Wayne Wahrman|
|Distributed by||Walt Disney Studios|
|Box office||$39 million|
Mars Needs Moms is a 2011 American 3D computer-animated science fiction adventure film based on the Berkeley Breathed book of the same title. The film is centered on Milo, a nine-year-old boy who, after being grounded, finally comes to understand the importance of family, and has to rescue his mother after she is abducted by Martians. It was co-written and directed by Simon Wells. It was released to theaters on March 11, 2011 by Walt Disney Pictures. The film stars both Seth Green (motion capture) and newcomer Seth Dusky (voice) as Milo. This was the last film by ImageMovers Digital before it was absorbed back into ImageMovers. The film received lukewarm reviews from critics, and grossed $39 million worldwide on a $150 million budget, making it a box-office bomb.
Unbeknownst to humans, there is a thriving, technologically sophisticated society of Martians living below the surface of Mars. The Martians' Supervisor, while observing Earth, sees a mother persuading her son, Milo, to do his chores. The Martians decide to bring her to Mars, where her "momness" will be extracted and implanted into the next generation of nannybots. Meanwhile, Milo - who doesn't like following the house rules and doing chores and has been grounded because he fed broccoli to the cat - tells his mother sarcastically that his life would be better without her, greatly angering her.
Later that night, Milo goes to apologize, but discovers his mom is being abducted. He runs after her, but they end up in separate parts of the Martian spaceship. On Mars, Milo is taken to an underground cell. He escapes and is chased by Martian guards, but he follows a voice that tells him to jump down a chute, and lands in a lower subterranean level. There, he sees a trash-covered landscape that is inhabited by furry creatures.
Milo is whisked away by the creatures to meet Gribble, a.k.a. George Ribble, the childlike adult human who had told him to jump down the chute. Gribble explains to Milo that the Martians plan to extract Milo's mom's memories at sunrise, using a process that will kill her. Gribble, who is lonely and doesn't want Milo to leave, pretends to help Milo rescue his mother. His plan goes awry, leading to Gribble being captured and Milo being pursued by Martian guards. Milo is rescued by Ki, one of the supervisors who raise Martian babies. Milo tells her about his search for his Mom and what a human relationship with a mom is like, as Ki and her kin were mentored by only nannybots and supervisors and don't know of love.
Milo returns to Gribble's home but finds him missing. Gribble's robotic spider, Two-Cat, takes Milo to the Martian compound where Gribble is being prepared for execution. Milo is captured by the guards, but Ki tosses him a laser gun, allowing him to escape. Milo and Gribble retreat to an even lower uninhabited level, where Gribble describes his own mom's abduction and murder by the Martians 20 years ago. Gribble blames himself for her being chosen, and regrets that he hadn't been able to save her. Milo convinces Gribble to actually help him just as Ki finds them. They discover an ancient mural of a Martian family and realize that Martian children weren't always raised by machines. Gribble explains that Martian female babies are currently raised by nannybots in the technologically advanced society, while the male babies are sent down below to be raised by adult male Martians, which are the furry creatures he encountered earlier.
Milo, Gribble, and Ki save Milo's mom just before sunrise, causing the energy of the extraction device to short out the electronic locks to the control room. This lets the adult males and babies enter, where they run amok, attacking the guards and robots. Milo and his mom steal oxygen helmets and try to escape across the Martian surface, but the Supervisor, while attempting to kill them, causes Milo to trip and his helmet shatters. His mom gives him her own helmet, saving Milo but sacrificing herself. The Martians are awed, as this is the first time they have seen love. Gribble finds his own mother's helmet, and gives it Milo's mom, saving her. Ki brings a ship for them to escape in, but the Supervisor intervenes. Ki argues that Martians were meant to be raised in families, with love, but the Supervisor insists that the current situation is better, because, to her, it is more efficient. The guards realize the Supervisor's cruel nature and decide to arrest the Supervisor because they now prefer the loving vision of family life. The other Martians celebrate.
Milo, his mom, Gribble, Ki, and Two-Cat travel back to Earth and Milo apologizes to his mother. Gribble decides not to stay, because he wants to pursue a relationship with Ki on Mars. Milo and his mom return to their house just before Milo's dad comes home.
Simon Wells had known Zemeckis since the mid-1980s when he was supervising animator and storyboard artist for Who Framed Roger Rabbit. He also worked on Back to the Future Part II and III and later worked on The Polar Express, which was why he was attracted to making Mars Needs Moms. The production designer was Doug Chiang, and the supervising art director was Norm Newberry. The title of the film is a twist on the title of American International Pictures' 1966 film Mars Needs Women.
The makers came up with their own alien language. In developing the language, all of the actors spent a day where they recorded different interpretations of a list of words; the producers picked their favorite interpretations from that recording and put them in a book documenting the fictional language for the actors to speak.
Mars Needs Moms was released in theaters on March 11, 2011.
The film was released on Blu-ray, Blu-ray 3D, DVD, and movie download on August 9, 2011. The release is produced in three different physical packages: a four-disc combo pack (Blu-ray, Blu-ray 3D, DVD, and "Digital Copy"); a two-disc Blu-ray combo pack (Blu-ray and DVD); and a single-disc DVD. The "Digital Copy" included with the four-disc combo pack is a separate disc that allows users to download a copy of the film onto a computer through iTunes or Windows Media Player software. The film is also a movie download or On-Demand option. All versions of the release (except for the On-Demand option) include the "Fun With Seth" and "Martian 101" bonus features, while the Blu-ray 2D version additionally includes deleted scenes, the "Life On Mars: The Full Motion-Capture Experience" feature, and an extended opening film clip. The Blu-ray 3D version also has an alternate scene called "Mom-Napping", a finished 3D alternate scene of the Martian abduction of Milo's mom.
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On Rotten Tomatoes, the film has an approval rating of 37% based on 114 reviews and an average rating of 5.02/10. The site's critical consensus reads, "The cast is solid and it's visually well-crafted, but Mars Needs Moms suffers from a lack of imagination and heart." On Metacritic, the film has a score of 49 out of 100 based on 22 critics, indicating "mixed or average reviews". Audiences polled by CinemaScore gave the film an average grade of "B" on an A+ to F scale.
The Sydney Morning Herald labeled the motion-capture animation superior to Avatar (2009), and while noting the story had "pure Disney cheese," Wells "thankfully know[s] precisely when to inject action and humour when the mush-o-meter approaches the red."
Some critics favorably compared the set design to Tron: Legacy (2010), including Tim Grierson of Screen Daily, who opined that the motion-capture "improved significantly since the days of The Polar Express." He also spotlighted the film's attempt at a "tonal divide," as it has both comic sequences typical for a kids film and themes about sacrifice. However, he criticized the "chaotic" story and two "irksome" protagonists: Milo, whose voice actor "overdoes the character's whiny anxiousness to the point that it's hard to root for him;" and Gribble, a "predictably wisecracking sidekick."Us Weekly also panned the characters: "[Milo] makes a whiny hero, and Dan Fogler (as his buddy on Mars) fails to amuse. Plus, why is Milo's stay-at-home mom a saint and the working alien moms evil?"
The Hollywood Reporter praised Mars Needs Moms's motion-capture visuals, but analogized its story as too much like a Disneyland ride and also called it "odd [...] how a movie meant to glorify moms is so riddled with anti-feminist concepts."Time Out New York called it not that much different from other children's science fiction movies: "After the novelty of these backgrounds and comin'-at-ya bits wears off, Mars Needs Moms has to rely on Fogler's obnoxious Jack Black Jr. shtick, a weak subplot involving a '60s-obsessed Martian graffiti artist (Harnois) and rote video-game-y action sequences to carry it along--and that simply won't cut it."
Entertainment Weekly positively described the film as a children's movie version of Avatar: "Enhanced by nimble ad-libbing from the comedy-trained cast, the screenplay is delightful, by turns funny and emotional, as befits a Disney family fable in which, through wacky adversity, Mom and kid reaffirm their love for each other while Dad is nowhere in sight. (He's not dead, just away on business.) And with its splendid use of computer-generated motion-capture animation and 3-D effects, the movie is also visually magnificent -- modestly so."
Lael Loewenstein of Variety magazine gave the film a mixed review and called it "A modestly enjoyable performance-capture creation bearing the unmistakable imprint of producer Robert Zemeckis." In addition to acclaiming the visuals, SFX also opined gave some praises towards the writing "there are some good laughs, it's pacy enough to whizz us on by the sometimes repetitive narrative [...] and although it's hard to see little boys admitting that they really do love their mummies - as much as the film wants them to - Mars Needs Moms does provoke a few lumps in older throats, for all you may decry its mawkish Stateside sensibilities."
Nick Schager of The Village Voice was very harsh; panning the "rubbery," "unreal," and "unsettling" character animation, which he called a "jarring dissonance" with the science fiction setting; and the stealing of common tropes in other well-known science fiction films. He also noted a major plot hole, specifically Supervisor's stealing of mothers' disciplinary skills for use on technological devices: "The plot thus hinges on a fundamental illogicality, since the chief differentiating characteristic between mothers and machines isn't discipline but compassion."
Mars Needs Moms was a box-office failure, and the worst financial loss for a Disney-branded film. It earned $1,725,000 on its first day, for a weekend total of $6,825,000. This is the 22nd-worst opening ever for a film playing in 3,000+ theaters. Adjusted for inflation, considering the total net loss of money (not the profit-to-loss ratio), it was still the fourth-largest box office disappointment in history. In 2014, the Los Angeles Times listed the film as one of the most expensive box-office disasters of all time. On March 14, 2011, Brooks Barnes of The New York Times commented that it was rare for a Disney-branded film to do so badly, with the reason for its poor underperformance being the unoriginal premise, the style of animation, which fails to cross the uncanny valley threshold, and negative word of mouth on social networks, along with releasing it on the same week as Battle: Los Angeles which had more hype with the general movie goers. Barnes concluded, "Critics and audiences alike, with audiences voicing their opinions on Twitter, blogs and other social media, complained that the Zemeckis technique can result in character facial expressions that look unnatural. Another common criticism was that Mr. Zemeckis focuses so much on technological wizardry that he neglects storytelling."
Mars Needs Moms received a nomination for a Movieguide Award for Best Film for Family Audiences; while John Powell's work on it, Rio (2011), and Kung Fu Panda 2 (2011) garnered him a nomination for the 2011 World Soundtrack Award for Film Composer of the Year.
|Mars Needs Moms|
|Soundtrack album by|
|Released||March 3, 2011|
|Genre||Film soundtrack, film score|
|John Powell chronology|