Marcas first publication. The caption reads: "Arm raised to the sportsmen of Spain".
|Type||Daily sports newspaper|
|Editor||Juan Ignacio Gallardo|
|Associate editor||Santiago Se|
|Founded||21 December 1938|
|Headquarters||Avenida de San Luis, 25, 28033, Madrid, Spain|
|Sister newspapers||El Mundo|
Marca (Spanish pronunciation: ['ma?ka]), stylised as MARCA, is a Spanish national daily sport newspaper owned by Unidad Editorial. The newspaper focuses primarily on football, in particular the day-to-day activities of Real Madrid, Atlético Madrid and Real Betis. It has a daily readership of over 2,500,000, the highest in Spain for a daily newspaper, and more than half of sports readership.
Marca was founded on 21 December 1938, at the height of the Spanish Civil War, in nationalist-held San Sebastián. Its first editor was Manuel Fernández Cuesta. On 3 September 1987 Luis Infante became the editor of the paper.
Punto Editorial SA was the owner of Marca. In 1984 Espacio Editorial, which would be later called Recoletos, acquired the paper. The company merged with Unedisa in 2007 to found Unidad Editorial which is the owner of Marca.
On 25 November 1942, it ceased being published as a weekly publication and has been published as a daily ever since. The daily was awarded the World's Best Designed Newspaper for 2004 by the Society for News Design (SND).
On 21 December 2007, Marca hosted a gala event, featuring the leading Spanish sportsmen of the 20th century, to celebrate the newspaper's 70th anniversary.
In October 2012, Marca announced launching the Spanish edition of the video games media outlet IGN, effectively replacing their own MARCA Player gaming news website. Marca also planned to launch another Spanish edition of IGN for Spanish-speakers in Latin America.
On 6 November 2019, Marca signed a collaboration deal with Planeta Wrestling, the wrestling number one website in Spain..
The following awards are awarded by Marca at the end of each season:
The below awards are awarded by Marca at no specific time:
In 2008, the video game magazine Marca Player was launched by Unidad Editorial, publisher of Marca. It was originally planned to run under the name Tilt. The publication was helmed by David Sanz of Spain's Official Xbox Magazine, which had recently closed.Marca Player was dedicated to multiplatform game coverage, news and reviews. Its first issue debuted with a circulation of 125,000 copies, and José Manuel González of Vandal wrote that it "had a very good start thanks to a very affordable price of 1.9 euros". However, he stated that the magazine failed to capture long-term market share, unlike sister publications such as MarcaMotor.Marca Player lasted for 46 issues; its final issue appeared in July 2012. After the closure, much of Marca Players former staff was reorganized to launch IGN España, a collaborative venture between IGN and Unidad Editorial.