Man's World (magazine)
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Man's World Magazine

Man's World
MW logo -01.png
MW Magazine Cover.jpg
Man's World (MW) Cover for February 2019 with Farhan Akhtar
EditorRadhakrishnan Nair
Former editorsAnuradha Mahindra
CategoriesMen's luxury lifestyle
FrequencyMonthly
Circulation100,000
FounderRadhakrishnan Nair
Harsh Man Rai
Year founded2000
First issueMarch 2000 (2000-03)
CompanyMW India Pvt Ltd.
CountryIndia
Based inLower Parel, Mumbai[1]
LanguageEnglish
Websitemansworldindia.com

Man's World, known wider by the abbreviation MW, is India's leading men's luxury lifestyle magazine. It was launched in March 2000 by Anuradha Mahindra, wife of industrialist Anand Mahindra and was conceived by two leading city journalists working for Business India -- Radhakrishnan Nair, who was then the executive editor of Business India, and Harsh Man Rai, who worked as photo editor.

MW is India's definitive guide for the man with mettle. Be it the most exhaustive insights into fashion, lifestyle, cars, gizmos, sports, etiquette, books, films and television, theater, wine, food, music, fitness, adventure, travel and experiences, Man's World celebrates the quintessential world of a man on-the-go.

20 years into the journey, Man's World has served the country with much more than just forgettable pulpy articles to fill the pages, but consistently concentrated on writing interesting, well-researched, up-to-date and articulate articles for the thinking man.

The advertisements noted in Man's World tend to be the most prolific national, as well as international brands looking to build their reach and engagement in India. MW also serves as a production house to create both copy and video content entirely internally, for brands looking to build themselves end-to-end assets, collateral and reach across all marketing channels for the long haul.

According to Radhakrishnan, publisher and editor, "Man's World was conceived to be India's answer to the leading international men's magazines from around the world."[2] He also states that the magazine was "essentially targeted at a generation of young men who were coming of age, benefiting from the fruits of economic liberalisation of the 1990s."[3] In 2010, Radhakrishnan bought out the magazine from Mahindra.[4]

MW India Pvt Ltd., has branched out into contract publishing. The company brings out magazines for several clients including a travel magazine for Club Mahindra,Lodha Group, and the inflight magazine of SpiceJet, called Spice Route and the erstwhile JetWings from the Jet Airways family.

Man's World Magazine Services publishes a women's magazine, My World, launched on 1 September 2006, for retail chain Big Bazaar.[5]

In April 2013, it was reported that the Delhi Press Group was in talks to buy Man's World.[6]

Radhakrishnan Nair, the publisher and editor of Man's World and Rolling Stone India sold a majority stake in the magazine to Spenta Multimedia in 2013. Spenta Multimedia is one of India's largest publication houses with over 25 magazines and a total readership of over 6.5 million.

Mobile

The mobile version of the magazine was launched in June 2006.[7][8]

See also

References

  1. ^ "Contact Us". Mansworldindia.com. Retrieved 2013.
  2. ^ "Man's World turns 4". Exchange4media.com. 30 March 2004. Retrieved 2013.
  3. ^ "Man's World completes 10 years, Rolling Stone completes two". Campaignindia.in. 18 March 2010. Retrieved 2013.
  4. ^ Puri, Pranav (11 April 2013). "Delhi Press Plans To Buy Man's World Magazine". DealCurry.com. Retrieved 2013.
  5. ^ "Man's World launches women's magazine My World for Big Bazaar". Afaqs.com. 30 August 2006. Retrieved 2013.
  6. ^ Aminah Sheikh (10 April 2013). "Delhi Press in talks to buy Man's World magazine". Livemint. Retrieved 2013.
  7. ^ "Indiantelevision.com's Digital Edge: Man's World magazine launches on Tata Indicom cell network". Indiantelevision.com. 6 June 2006. Retrieved 2013.
  8. ^ Mittal, Sushubh (7 June 2006). "Man's World magazine NOW on your mobile". Techwhack.co. Retrieved 2013.

External links


  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.

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