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|Launched||June 6, 1996|
|Owned by||Andreas Kouris|
|Picture format||4:3 (576i, SDTV)|
|RaiPlay||Channel 3 (HD) Channel 4 (Mad Cy) Channel 5 (SD)|
|NOVA Greece||Channel 601|
|NOVA Cyprus||Channel 501|
|OTE TV||Channel 602|
|Unitymedia (Germany)||Channel 511 (SD)|
|NetCologne (Germany)||Channel 531 (SD)|
|Music of Greece|
|Media and performance|
|Nationalistic and patriotic songs|
|National anthem||"Hymn to Liberty"|
|Related areas||Cyprus, Pontus, Constantinople, South Italy|
MAD TV (also known as MAD) is a television network in Greece that broadcasts music related programming including video clips, music news and interviews as well as concert footage. It was the first music station in Greece, launched on June 6, 1996 and is run by Andreas Kouris.
MAD TV's target group ranges from 15 to 24 years old. 90% of its daily program includes all the latest pop, electronic, rock, R&B and hip hop releases and 30 live shows per week. All shows deal with different subjects, ranging from world-wide music news, artist news, Internet, video games, cinema, clubbing, concerts, interviews and documentaries, concerning the majority of the Greek and International artist community. In May 2000, MAD TV launched the first Greek music portal, which provides its users the most up to date worldwide music information along with brand new Internet services.
MAD TV also offers a wide range of B2C and B2B services to the public: Go MAD (interactive service) and MAD Music (5 music-interactive audio channels) available on Nova (DTH satellite platform in Greece), MAD Shop (on line CD shop) through their website, Nova and i-mode Cosmote mobile telephony, MAD Scanner (mobile service for music identification) through Vodafone mobile telephony company, Real time video streaming of MAD TV's program for 2G and 3G mobile phones, mobile content (ring-tones, logos and MMS) to all the top mobile telephony companies in Greece, music content to internet sites and portals (news, events, artists' CVs, charts, photos and wallpapers, audio and video streaming, polyphonic audio ring-tones, etc.), and many more.
Since June 26, 2004, MAD TV successfully organises each year the MAD Video Music Awards, a unique Greek music production and awards ceremony, which allows the public to vote for their favorite artists and video clip. On May 26 and 27 of 2005, MAD TV held the 1st conference for the music industry in Greece, Athens Music Forum, which focuses on bringing together representatives from all professional fields that are directly and indirectly related to the music industry. MAD also organizes Secret Concerts, a series of famous artist's live appearances in front of a small audience in a private and secret place, which give the opportunity to artists to present a special performance with a different repertoire.
MAD TV broadcasts in Athens on the frequencies of 68 UHF (from Mount Hymettus) and 20 UHF (from Mount Parnitha), and on 20 UHF in Thessaloniki as well. MAD is also rebroadcast through several local and regional television stations in Greece, usually for several hours per day.
The VMA is an annual awards show that air on the MAD TV (Greece). The awards honor the year's biggest achievements in music, voted by the viewers of Mad television. Winners receive an authentic Mad designed award with the graphics of that year's show. The Mad Video Music Awards are awards that the right to vote belongs only to the public and not to a specific committee. The Awards relate only to the Modern Greek repertoire and occur as applications according to specific conditions.
Since June 20, 1996 MAD TV successfully organises the MAD VMA's and each year more than 100,000 people have the opportunity to vote for their favourite video clip between the award categories and the winners, consecrating Mad Video Music Awards as a valid institution musical awards.
The Mad Video Music Awards host every year major Greek and foreign artists (Kwan, Reammon, Schiller, Sunrise Avenue, N-Dubz, Hurts, Until June, Inna, Dan Balan, Gregoire and more) with performances that "tantalise" the atmosphere and with subversive live duets!
Since the 1st annual VMA, the host for the night is Themis Georgantas. With his humour and ability to connect with the audience makes the night better and better every year. Also remarkable, is the presence of Mairi Synatsaki, who is the co-host of the awards.
In December 2005, MAD established, in cooperation with UBI World TV, the first international Greek music channel MAD World which targets Greeks abroad. MAD World, is on air 24 hours a day, broadcasting all genres of the Greek Music with special daily shows, rockumentaries dedicated to famous Greek artists and special shows that keep the audience informed about the events that take place in Greece. In July 2006, MAD partnered up with ANT1 to launch Blue, a channel similar to MAD World but available only to audiences in North America. The channel was available with select international packages from satellite provider Dish Network in North America. However, Blue was not available from any North American cable television providers.
MadWalk is a project by MAD TV that Famous and newcomers Greek fashion designers coexist with the greatest Greek performers in a unique event that combines dynamic Live Performances with subversive Fashion Shows.
Mistresses of the first Fashion Music Project, in 2011, was the fashion icons Vicky Kaya and Tamta. For the second year, Mad TV decided that the MAD presenter Mairi Synatsaki would be ideal for the Fashion Music Project, so Vicky Kaya and herself presented the event together for the two following years (2012-2013). In 2014, Mairi Synatsaki was the hostess for the show by herself.