|"Live It Up"|
|Single by Nicky Jam featuring Will Smith and Era Istrefi|
|Released||May 25, 2018|
|Nicky Jam singles chronology|
|Will Smith singles chronology|
|Era Istrefi singles chronology|
"Live It Up" is a song by American singer Nicky Jam featuring American rapper Will Smith and Kosovar singer Era Istrefi. It was chosen as the official song for the 2018 FIFA World Cup. The track is produced by Diplo, The Picard Brothers, and Free School, and was released on May 25, 2018.
On May 21, 2018, Will Smith posted on social media that he and singer Nicky Jam will collaborate for the official 2018 World Cup theme song. The message is: "One Life to Live. Live it Up". Nicky Jam also stated that:
"To record the Official Song for the FIFA World Cup is a lifetime achievement. Not many artists have the privilege of being able to say they've been part of this. I'm so proud and happy, I can say to my grandkids 'I've made it'".
The music video for the song was released on June 8, 2018. It features Nicky Jam, Will Smith, Era Istrefi, and Brazilian footballer Ronaldinho, among images from previous tournament. The music video was directed by Yasha Malekzad, produced by Kasra Pezeshki and was filmed mainly in Moscow, Russia and Budapest, Hungary.
The song received mixed to negative reviews. Roisin O'Connor of The Independent criticised the track's "generic message" and called it "the blatant attempt to cash in on the music industry's current obsession with Latin American music, but the entire song makes zero sense when you remember the World Cup is being held in Russia this year." Ed Malyon of The Independent criticised its "synthetic joy" and called it "the epitome of a try-hard creation that lacks much of what makes music great - inspiration and raw emotion - and lays on thick the things that we couldn't care less about - meaningless, directionless lyrics and a tiresome wailing from Istrefi, whose songwriting talent has clearly not been drawn on for this tragic effort." The song was met with mixed reviews from the fans.
|Argentina (Monitor Latino)||7|
|Austria (Ö3 Austria Top 40)||17|
|Belgium (Ultratip Flanders)||23|
|Belgium (Ultratip Wallonia)||2|
|Bolivia (Monitor Latino)||7|
|Czech Republic (Rádio Top 100)||52|
|Czech Republic (Singles Digitál Top 100)||67|
|Germany (Official German Charts)||21|
|Hungary (Single Top 40)||2|
|Hungary (Stream Top 40)||17|
|Netherlands (Dutch Top 40)||25|
|Netherlands (Single Top 100)||78|
|Poland (Polish Airplay Top 100)||6|
|Poland (Dance Top 50)||1|
|Switzerland (Schweizer Hitparade)||32|
|Switzerland (IFPI Switzerland)||Gold||10,000^|
^shipments figures based on certification alone