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"I Wish Everyday Could Be Like Christmas" appeared as a B-Side to the song in the US. In the United States, the song reached #1 on the BillboardAlbum Rock Tracks chart and peaked at #29 on the Billboard Hot 100. "Keep the Faith" reached #5 in the United Kingdom.
It is a regular song at live shows by the band and is featured on the Live from London and The Crush Tour DVDs. When played live it features Jon Bon Jovi playing percussion.
In 2009, Jon Bon Jovi released a new version of "Keep the Faith" with the Washington DC Youth Choir on the compilation album Oh Happy Day. German Eurodance band X-Perience has also covered "Keep the Faith" in their 1997 album Take Me Home.
The music video for the song was directed by Phil Joanou and shot both in black and white and color. It combines scenes with whole band playing live on the stage and band members in New York City. Scenes in New York are mainly featuring Jon Bon Jovi and Richie Sambora appearing in various parts of the city, but the whole band we can see only in the beginning and the end of the video. We can see Jon sitting on the stairway of a house, walking down the Brooklyn Bridge being followed by group of teenagers, and driving in the bus. Sambora is also seen playing the guitar on the Brooklyn Bridge and on Wall Street. One important scene features both Bon Jovi and Sambora on a stairway.