Jony Ive
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Jony Ive

Jony Ive

Jonathan Ive (OTRS).jpg
Chancellor of the Royal College of Art

July 1, 2017 (2017-07-01)
James Dyson
as Provost
Personal details
Jonathan Paul Ive

(1967-02-27) 27 February 1967 (age 51)
Chingford, London, England
Heather Pegg Ive (m. 1987)
ResidenceSan Francisco, California, U.S.
OccupationIndustrial designer
Net worthUS$130.0 million[1] (2013)
AwardsList of awards and nominations

Sir Jonathan Paul Ive, KBE, HonFREng, RDI (born 27 February 1967) is a British industrial designer who is currently the chief design officer (CDO) of Apple and Chancellor of the Royal College of Art in London. He joined Apple in 1992. Following ten years of service, he was promoted to senior vice president of design, overseeing the design of the iPod, iPhone, iPad, MacBook, and parts of Apple's user interface, iOS.

Born and raised in London, England, Ive studied design at University of Northumbria at Newcastle[a] and had his work displayed at the Design Museum. After graduating, he was hired by a start-up design firm called Tangerine to work in their industrials group. Ive began working at Apple in the early 1990s, design the decade's PowerBooks and Macs. He was invited to join the Royal College of Art in May 2017 as its head-of-college, serving a fixed five-year term until May 2022.

His body of work-from his university years to present-has been influenced by the Bauhaus design tradition, in particular its focus on the credos "form follows function" and "less is more". German designer Dieter Rams has noted Ive's work as in-line with his ten principles of good design. Parallels in color stencil, structure, and lighting design can be found with the luxury German automotive, Audi. Ive frequently lends his voice-noted for its Essex accent and reserved, loquacious style of speech-to Apple's marketing and promotional videos.

Ive has received a number of accolades and honors for his designs and patents. In the United Kingdom, he has been appointed a Royal Designer for Industry (RDI), an Honorary Fellow of the Royal Academy of Engineering (HonFREng), and a Knight Commander of the Order of the British Empire (KBE). In a 2004 BBC poll of cultural writers, Ive was ranked the most influential person in British culture. His designs, both negatively and positively received, have been noted as integral to the successes and failures of Apple.

Early life and education

Jonathan Paul Ive was born on 27 February 1967 in Chingford, London, England.[2][3] His father, Michael Ive, was a silversmith who lectured at Middlesex Polytechnic, and his grandfather was an engineer.[2] Raised just outside of London, Ive attended the Chingford Foundation School and Walton High School in Stafford where he studied sculpture and chemistry.[2] After graduating from high school he explored the option of studying automotive design in London at some of the city's major universities. He briefly considered the Royal College of Art; however, he encountered a learning environment that was off-putting: "The classes were full of students making vroom! vroom! noises as they drew".[4] He attended Newcastle Polytechnic (later renamed University of Northumbria at Newcastle) during the late-1980s.[2] While at university, some of his more notable designs-including a hearing aid design-were exhibited at the Design Museum in London.[2] Ive graduated with a first class B.A. in industrial design in 1989.[2]

His designs in university garnered him the RSA Student Design Award which afforded him a small stipend and a travel expense account to use on a trip to the United States.[5] Ive traveled to Palo Alto, California, where he met with various design experts including Robert Brunner-a designer who ran a small consultancy firm that would later join a newly-founded company called Apple Computers.[5] After returning to England six weeks later, Ive interned at product design agency Roberts Weaver Group (his college sponsor) where he impressed executives with a pronounced attention to detail and work ethic.[5]



Ive began his professional career in Hoxton Square at start-up design firm, Tangerine.

After a year with Roberts Weaver, Ive joined a London startup design agency called Tangerine, located in Hoxton Square where he designed a diverse array of products, such as microwave ovens, toilets, drills and toothbrushes.[6] However, his frustration with the position reached a turning point after he designed a toilet, bidet and sink for client Ideal Standard, and the company's boss rejected Ive's work, stating that the products were too costly and looked too modern.[6][7] Ive was unhappy working for clients whom he disliked and who didn't possess the same principles.[6] From 1990 to 1992, Robert Brunner unsuccessfully attempted to recruit Ive to Apple, as he was ascending the corporate ladder.[5] During this time Apple became a client of Tangerine's and Ive spearheaded the firm's initial PowerBook designs.[6]


He was formally recruited to Apple as a full-time employee in September 1992.[6][5] Ive was initially apprehensive about leaving Tangerine for Apple as he thought the move from Britain to California would be tolling on his family.[5] His first major assignment in Apple's industrial design group regarded the second generation of the Newton and the MessagePad 110.[6] Initial design failures and lack of commercial success during the early 1990s, prompted Ive to nearly quit on multiple occasions.[6] Jobs, who had been ousted by other Apple executives in 1985, was staging a return to the company and recruited Ive to join him in taking the firm in a different direction.[6]Jon Rubinstein, Ive's boss at the time, managed to retain Ive as an employee by explaining that Apple was "going to make history" following the revival of the company in 1996.[7]

Ive joined Apple in 1992 at the behest of Steve Jobs. He helped design Apple Park throughout the late 2010s.

He became the senior vice president of industrial design in 1997 after the return of Jobs, and subsequently headed the industrial design team responsible for most of the company's significant hardware products.[2] Ive's first design assignment in this capacity was the iMac; it helped pave the way for many other designs such as the iPod and eventually the iPhone and the iPad.[8] Ive explained the close rapport that existed in his working relationship with Jobs in 2014: "When we were looking at objects, what our eyes physically saw and what we came to perceive were exactly the same. And we would ask the same questions, have the same curiosity about things.[6] Ive was given his own design office at Apple during the early 2000s in which he oversees the work of his appointed design team, and he is the only Apple designer with a private office. Only his core team--which consists of around 15 people from the U.K., the U.S., Japan, Australia, and New Zealand (who have worked together for around two decades)--and top Apple executives are allowed into the office, as it contains all of the concepts, including prototypes, that the design team is working on.[6] Ive also refuses to allow his children or family members to enter the office.[7] During the early 2010s, Jobs declared that Ive "[had] more operational power than anyone else at Apple except me."[9] The offices of Jobs and Ive in Apple's Cupertino headquarters were linked through a hidden, built-in corridor with single-access doors.[10] In 2011 it was reported that Ive was paid $30 million in base salary with a $25 million stock bonus in total compensation for the year.[11] His compensation ceased to be publicly disclosed by the firm thereafter, rendering him the only Apple executive to be afforded such as provision.[11] A year later it was estimated that his net worth was £80 million.[3]

On 29 October 2012, Apple announced that Ive would "provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design."[12] With the 2013 World Wide Developers Conference (WWDC) announcement of iOS 7 and Ive's role as principal, Apple press information was also updated to reflect his new title: Senior Vice President of Design.[12] In the same press update, Ive stated that he hoped his best work was yet to emerge and that he preferred to be identified as a maker of products, rather than a designer.[12] On 26 May 2015, the firm announced that Ive was promoted to chief design officer (CDO) as one of only four C-level executives at Apple along with CEO Tim Cook, CFO Luca Maestri and COO Jeff Williams.[13] On 8 December 2017, Apple announced that Ive would resume direct responsibility for the company's product design after spending the preceding two years in a more executive, non-creative role.[14]

Royal College of Art

Ive received an honorary degree from the Royal College of Art in 2009.

On 25 May 2017, it was announced that Ive was appointed Chancellor of the Royal College of Art (RCA) in London effective 1 July 2017.[15] In this position he serves a fixed five-year term as the Head of College, where he will govern the college as an academic administrator.[15] Ive began running committee meetings, attending faculty meetings, and conferring graduate degrees in the summer of 2017.[16]

Ive said of the appointment: "I am thrilled to formalise my relationship with the RCA, given the profound influence the college has had on so many of the artists and designers that I admire."[17]

Public image

Ive is widely known by his minimalist, downplayed sense of style and presentation of self.[2][18] Chief among his public image is his "nearly shaved head and tightly trimmed beard".[2][3] It is estimated that Ive first shaved his head in a tight buzzcut and coupled it with stubble in 2001, aged 34, after he was promoted to vice president of industrial design at Apple.[19] His look had him referred to as one of the "100 Most Powerful Bald Men in the World" by GQ in their 2013 listing.[20] Known for its minimalist look,[20][5] it has inspired Halloween costumes,[21] grooming regimens, and a small-scale fashion movement, among other things.[22][23]

He has been known to sport "signature looks" that include: multi-colored pied-de-poule suits,[24] painter's pants,[2] canvas pants,[4] linen button down shirts,[24]Clarks Wallabees,[24] and mono-colored t-shirts.[2][19] His favorite tailor is reportedly British clothier Thomas Mahon.[2]

Ive's voice, used in Apple's marketing and promotional videos since 1994, has been noted for its Essex accent and reserved, loquacious style of speech.[25][4][26]


The work and principles of Dieter Rams, the chief designer at Braun from 1961 until 1995, influenced Ive's work. In Gary Hustwit's documentary film Objectified (2009), Rams says that Apple is one of only a handful of companies existing today that design products according to his ten principles of good design.[27][28]

He is also said to have been influenced by the Bauhaus tradition (known for its credos form follows function and less is more), which emerged in Germany during the 1920s and became a staple design approach adopted by the Ulm School of Design during the 1950s. The Bauhaus / Ulm design style was also adopted during the 1980s by Audi, which also influenced Jonathan Ive's designs (particularly his work with Apple Inc.).[29][30]

Personal life

While he was attending secondary school at Walton High School in Stafford he met his future wife, British writer and historian Heather Pegg Ive in 1987.[2] He and Pegg have two sons.[2] His family resides in the Pacific Heights neighborhood of San Francisco, California.[2] Their home retailed for US$17.0 million in 2014.[2] Ive commutes an hour and a half from San Francisco to Apple's headquarters in Cupertino everyday.[2]

Known to live a reserved, private home life, he regularly shuns publicity.[2] He explained in 2014 that if his work at Apple ever became substandard, he would "make things for [himself], for [his] friends at home instead".[6]


Since his early years in England, Ive has expressed an interest in automobiles and automotive design.[2] While in university he drove a Fiat 500.[31] He frequently attends auto shows and exhibitions such as the Goodwood Festival of Speed, where he serves as a jury member for competitions.[24][32]

It has been reported that Ive's preferred automobile manufacturers were all British: Aston Martin, Bentley, and Range Rover.[31] Ive has been linked to owning a wide-variety of automobiles including: an Aston Martin DB4,[24]Aston Martin DB9,[31]Aston Martin Vanquish,[31]Bentley Brooklands,[31]Bentley Mulsanne,[33]Land Rover LR3,[31] and a Rolls-Royce Silver Cloud.[24]

Charity work

Ive has designed products for charitable causes, including a Leica camera for a charity auction that set a world record auction price for a camera[34] and a Jaeger-LeCoultre sports watch--one of only three in the world--for an HIV/AIDS-charity auction.[6] During this auction, Ive (and fellow designer Marc Newson) raised $13.0 million for Bono's Product Red charity.[2]

Honours and awards

Throughout his career as an industrial designer at Tangerine and Apple Ive has received nominations and garnered awards for his body of work. In the United Kingdom, he has been appointed a Royal Designer for Industry (RDI),[35] an Honorary Fellow of the Royal Academy of Engineering (HonFREng),[36] a Commander of the Order of the British Empire (CBE) in 2006 and Knight Commander of the same Order (KBE) in 2012.[37][38] He has received honorary degrees from the Rhode Island School of Design[39] and made an honorary doctor of the Royal College of Art.[40] On successive Wednesdays in June 2016, Ive was awarded honorary Doctor of Science degrees at the University of Cambridge[41] and the University of Oxford.[42] In 2004, he was named the "Most Influential Person on British Culture" in a BBC poll of cultural writers.[43]

See also


  1. ^ When Ive attended the university in the late-1980s, it was called "Newcastle Polytechnic".


  1. ^ Kosner, Anthony Wing (2 November 2013). "Does Apple's Jony Ive Have the World's Best Job?". Forbes. Retrieved 2018.
  2. ^ a b c d e f g h i j k l m n o p q r s t Sullivan, Robert (1 October 2014). "A Rare Look at Design Genius Jony Ive: The Man Behind the Apple Watch". Vogue. Retrieved 2018.
  3. ^ a b c Richmond, Shane (23 May 2012). "Jonathan Ive interview: Apple's design genius is British to the core". The Daily Telegraph. ISSN 0307-1235. Retrieved 2018.
  4. ^ a b c Arlidge, John (17 March 2014). "Apple Designer Jonathan Ive Gives Rare, Remarkable Interview". Retrieved 2018.
  5. ^ a b c d e f g Dormehl, Luke (8 August 2012). The Apple Revolution: Steve Jobs, the Counterculture and How the Crazy Ones Took over the World. Random House. ISBN 9781448131365.
  6. ^ a b c d e f g h i j k l John Arlidge (17 March 2014). "Jonathan Ive Designs Tomorrow". Time. Time Inc. Retrieved 2018.
  7. ^ a b c Seth Fiegerman (6 November 2013). "10 Things You Didn't Know About Apple Design Chief Jony Ive". Mashable. Retrieved 2013.
  8. ^ Ohannessian, Kevin (18 May 2009). "100 Most Creative People in Business: No. 1 - Jonathan Ive". Fast Company. Archived from the original on 27 December 2011. Retrieved 2012.
  9. ^ Richmond, Shane (31 December 2011). "Apple designer becomes Sir Jonathan Ive in New Year Honours". Daily Telegraph. London. Retrieved 2012. According to Walter Isaacson's biography of Steve Jobs, the company's late chief executive gave Ive a unique position within the company. Jobs told Isaacson: "He's not just a designer. That's why he works directly for me. He has more operational power than anyone else at Apple except me. There's no one who can tell him what to do, or to butt out. That's the way I set it up."
  10. ^ Gibbs, Samuel (17 March 2015). "Apple's Jony Ive digested: 23 things we've learned". the Guardian. Retrieved 2018.
  11. ^ a b Phillip, Elmer-Dewitt (6 January 2017). "How Much Does Apple Pay Jony Ive?". Fortune. Retrieved 2018.
  12. ^ a b c "Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services". Archived from the original on 29 October 2012. Retrieved 2012.
  13. ^ "Jony Ive promoted to 'Chief Design Officer,' handing off managerial duties July 1st [Tim Cook Memo]". 9to5Mac. Retrieved 2015.
  14. ^ Gurman, Mark (8 December 2017). "Apple's Ive Regains Management of Design Team After 2 Years". Retrieved 2018.
  15. ^ a b Saheed, Sam (25 May 2017). "Sir Jony Ive has been appointed chancellor of the world's number 1 art school". Business Insider. Retrieved 2017.
  16. ^ Quito, Anne (25 May 2017). "Apple design chief Jony Ive is the new chancellor of the world's best design school". Quartz. Retrieved 2018.
  17. ^ "Sir Jony Ive KBE Appointed Chancellor of the Royal College of Art". Royal College of Art. 25 May 2017. Retrieved 2018.
  18. ^ Kramer, Nimrod (18 July 2014). "My night with Sir Jonathan Ive at a London nightclub". The Daily Dot. Retrieved 2018.
  19. ^ a b Koerber, Brian (9 September 2014). "The Evolution of Apple's Jony Ive". Mashable. Retrieved 2018.
  20. ^ a b Geller, Sarah (16 July 2013). "The 100 Most Powerful Bald Men in the World". GQ. Retrieved 2018.
  21. ^ "10 Halloween Costumes For Geeks". WIRED Videos. Retrieved 2018.
  22. ^ Editorial (23 May 2012). "In praise of ... Sir Jonathan Ive". the Guardian. Retrieved 2018.
  23. ^ Van Camp, Jeffery (5 January 2013). "Hey, look! HTC's designer looks just like Apple's Jony Ive". Digital Trends. Retrieved 2018.
  24. ^ a b c d e f Foulkes, Nicholas (19 October 2018). "Jony Ive on the Apple Watch and Big Tech's responsibilities". Financial Times. Retrieved 2018.
  25. ^ Connolly, Amanda (11 November 2015). "Now you can make Jony Ive say 'aluminium' whenever you want". The Next Web. Retrieved 2018.
  26. ^ Think Multiply (19 January 2017), Jony Ive's magical voice for Apple marketing, retrieved 2018
  27. ^ "Design evolution". Braun GmbH. 2009. Retrieved 2011. Designer: Dieter Rams and Dietrich Lubs
  28. ^ "The Future of Apple Is in 1960s Braun: 1960s Braun Products Hold the Secrets to Apple's Future". (Gawker Media). 14 January 2008. Retrieved 2010.
  29. ^ "Jony Ive's No Longer So Secret Design Weapon". Forbes.
  30. ^ "Braun Products Hold The Secrets To Apple's Future". Gizmodo.
  31. ^ a b c d e f Colt, Sam (14 February 2015). "Apple designer Jony Ive's favorite cars". Business Insider. Retrieved 2018.
  32. ^ Lewsig, Kif (17 July 2016). "Here's rare video of Apple designer Jony Ive talking about a gorgeous Ferrari". Business Insider. Retrieved 2018.
  33. ^ Vincent, James (16 February 2015). "Jony Ive laments 'shocking' state of modern car design". The Verge. Retrieved 2018.
  34. ^ Michael Pritchard (24 November 2013). "Leica camera sets a new digital record". British Photographic History. Michael Pritchard. Retrieved 2014.
  35. ^ "RSA Current Royal Designers for Industry". Retrieved 2017.
  36. ^ "List of Fellows". Retrieved 2018.
  37. ^ "No. 57855". The London Gazette (1st supplement). 31 December 2005. p. 23.
  38. ^ "Apple creative guru and Walton High School alumni knighted for services to design". Staffordshire Newsletter. Stafford. 30 May 2012. Archived from the original on 16 June 2012. Retrieved 2012.
  39. ^ "Jony Ive gets honorary doctor of fine arts degree from RISD". 9to5mac. 2009. Retrieved 2010.
  40. ^ "Honorary Doctors". Archived from the original on 15 March 2015. Retrieved 2016.
  41. ^ "Leaders in fields from sport to computer design awarded University's highest honour". Retrieved 2016.
  42. ^ "Encaenia and Honorary degrees 2016". Retrieved 2016.
  43. ^ "iPod designer leads culture list". BBC News. 12 February 2004. Retrieved 2012.

Further reading

External links

  This article uses material from the Wikipedia page available here. It is released under the Creative Commons Attribution-Share-Alike License 3.0.



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