Jersey club music developed more robustly during the 90s, specifically in the city of Newark (affectionately nicknamed "Brick City"). It was pioneered throughout the early to mid-1990s to the 2000s by artists like DJ Tameil, DJ Tim Dolla, Mike V and DJ Black Mic of the "Brick Bandits Crew" who were largely influenced by the Baltimore club scene of the 80s.
The basic musical structure is similar to Baltimore Club, but it differs in the use of the same beats and mixing. Brick City or Jersey club is popular in Jersey, Philly, and Florida. Some songs have been featured on the reality show Love and Hip-hop.
Now, the style and its direct derivatives are becoming known on the internet due to music sharing websites and social media such as SoundCloud, Vine and YouTube, becoming popular across the United States, Australia, New Zealand, and Europe.
Strong emphasis on dance accompaniment is a major element in Jersey club culture, as evidenced by performances at Jersey club-centric events, including Essex County's Highlights Festival held annually in the summer.
The 2016 Running Man Challenge, a viral meme in which participants filmed and shared short clips of themselves performing a dance resembling running to the 1996 song "My Boo," was based on well-known Jersey club moves. The original videos were posted on Vine by high school students in Newark-adjacent Hillside, New Jersey.
Artists and producers who work in the style
Popular DJs include Kevin "DJ Lilman" Brown, DJ Sliink, Uniiqu3, DJ Frosty, DJ Jayhood, and DJ Taj (including his sister Lil' E).