This article contains content that is written like an advertisement. (May 2018) (Learn how and when to remove this template message)
James Tyler Guitars is a manufacturer of electric guitars. The company was located near Van Nuys, California and established in 1972 consequently reaching the public eye through studio musicians like Dann Huff,Michael Landau, and Neil Stubenhaus. The company is known for creating custom high end quality guitars, with an unusual headstock, and guitar body finishes with names like "psychedelic vomit", "burning water", and "caramel cappuccino shmear".
During the 1980s the company did primarily repairs and modifications of guitars, but built some custom guitars based on parts from other manufacturers such as Kramer for the Los Angeles studio musicians Dean Parks, Michael Landau and Dann Huff. In 1987 the first production model was released called the Studio Elite, a hot-rodded Fender Stratocaster The woodwork was done by hand and it featured a "hockey paddle" headstock, which was used to ensure that the company does not infringe on Fender Musical Instruments Corporation's trademark headstock design. Additional standard features include a Demeter mid-boost circuit with a gain control and a preset switch and a neck finish designed to look like it has been worn-in through years of use even though it is brand new, similar to what Music Man did with their Eddie Van Halen signature model guitars. The Studio Elite model is featured on Guitarist magazine's list of "50 guitars to play before you die".
Their second model, the Ultimate Weapon (available with two or three humbuckers and a Floyd Rose locking tremolo), was introduced in 1993 and was also based on the Fender Stratocaster but with a redesigned appearance. The latest incarnation of the guitar, the Ultimate Weapon HD, introduced in 2007, came with a pickguard, an H/S/S pickup layout and a Wilkinson vibrato. Tyler describes this model as "a Studio Elite wearing an Ultimate Weapon suit." In 2006 they introduced two models named Mongoose and Mongoose Retro, the former leaning towards Gibson-style design, while the latter is more of a Fender-design, both being "a sort of Les Paul-meets-Telecaster" and taking over for the Telecaster-styled Tylerbastar line. By now the manufacturing process had also started to utilize a Fadal digital CNC machine for routing the guitar bodies, allowing for additional optional features like a hollow body. The company now also winds their own pickups, while earlier they used standard and custom pickups from manufacturers like Seymour Duncan, DiMarzio, Lindy Fralin, Tom Anderson and John Suhr.
The company's first original finish was created in 1991 for Michael Landau as a joke that Tyler has commented "unfortunately, the world took it seriously". It got named "psychedelic vomit", and Jordan McLachlan of Guitarist magazine described it as "completely mad and random". The second finish was created in 1993, again for Michael Landau, and was named "burning water", and is a combination of different colours which Neville Marten described as "a mass of swirls in different metallic colours". In 1998 the first "shmear" finish was created, a paint job that uses layers of different kinds of paint and takes about a week to finish.
In 2008 the company released a series of guitars using the brand "Joe" and only made them available to the Japanese market. These guitars are a more minimal version of the Studio Elite and the Strat-style Classic models.
In 2011 Tyler Guitars relocated their operation and offices to a new facility in San Fernando Valley. In 2014 James Tyler partnered with Japanese distributor Daisuke Kitahara to manufacture affordable versions of their popular models in Japan before establishing Tyler Guitars Japan two years later.