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Olympics and World Cup Brand and Ambush Marketing Analyses, annual Top 55 Global Fashion Capitals, annual TrendTopper MediaBuzz College Guide, Annual Top Words, Phrases, and Names of the Year (for Global English), annual Top Business Buzzwords, Top Political Buzzwords, Top Politically(in)Correct Words
The Global Language Monitor (GLM) is an Austin, Texas-based company that collectively documents, analyzes, and tracks trends in language usage worldwide, with a particular emphasis upon the English language. It is particularly known for its Word of the Year, political analysis, college and university rankings, High Tech buzzwords, and media analytics.
Founded in Silicon Valley in 2003 by Paul J.J. Payack, the GLM describes its role as "a media analytics company that documents, analyzes and tracks cultural trends in language the world over, with a particular emphasis upon Global English". GLM's main services include various products based on the Narrative Tracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 275,000 print and electronic global media, as well as new social media sources as they emerge. In April 2008, GLM moved its headquarters from San Diego to Austin.
GLM announced "Emoji" as its Top Word of 2014 for Global English along with its complete lists of Top Words, Phrases and Names in December 2014.
Earlier in 2015 GLM has released:
The Top Words of the First Fifteen Years of the 21st Century (and what they portend).
The Top Words of 2115 (One hundred Years Hence)
The AD 2076 Map of the Re-federalised United States (including VanCity and Scot's Land).
An annual ranking of the leading fashion capitals is produced by Global Language Monitor, a US-based company that tracks trends through language use worldwide. The 2017 top-sixty three fashion capitals, according to its rankings, are listed below.
Commentary from Global Language Monitor About the 2017 edition of its annual fashion capital rankings
The current 2017 rankings now include 63 fashion capitals. There are three new fashion capitals from West Africa: Accra, Ghana; Dakar, Senegal; and Lagos, Nigeria. There is one new fashion capital from East Asia: Kuala Lumpur. There is one new fashion capital from the Middle East: Beirut, Lebanon. Before the various insurgencies in the region, Beirut was known as the Paris of the Middle East. There are two new fashion capitals from North America: Portland, Oregon known for its 'weird' culture, much like Austin, Texas and Columbus, Ohio known in the fashion world as the manufacturing headquarters of Henri Bendel, Victoria's Secret, the Bath & Body Works, Abercrombie & Fitch (A&F), and others.
Commentary from Global Language Monitor individual cities in the 2017 edition
No. 3 Barcelona -- Moving into Big Four Territory is Big News by definition.
No. 4 Milano -- Reclaiming its Big Four status; hmm, perhaps all that re-thinking and revamping just might be having an impact (we'll see in 2018).
No. 6 London -- Had a great run earlier in the decade, but not so great lately (If you consider the No. 6 spot not so great).
No. 7 Amsterdam -- Moving up 15 spots is quite a move.
No. 9 Vegas -- Back in the Top Ten, more evidence that the Red Carpet experience does indeed have an impact.
No. 10 Dubai -- More evidence that billions of dollars Do, indeed, have an impact.
No. 17 Seoul -- Finally making the move in Asia, not No. 1, but a respectable No. 3 regionally.
No. 21 Washington, DC -- A move into respectability!?
No. 28 Melbourne and No. 34 Sydney -- Trading Places
No. 44 Portland, OR -- A very nice debut.
No. 47 Kuala Lumpur -- Another solid debut.
No. 46 Boston, No. 48 Miami, No.53 Chicago, No. 54 Houston, and No. 59 Toronto -- All down by twenty spots, or more.
No. 63 Caracas -- On Hiatus due to Insurrection.
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the eleventh edition of the survey, which was first made public in 2007.
High tech terms
On March 29, 2013 announced The Most Confusing High Tech Buzzwords of the Second Decade of the 21st century, thus far (2010, 2011, 2012 and 2013) with commentary follow:
2013 Rank, Buzzword, Last Year's rank
Big Data (1) -- Soon Human Knowledge will be doubling every second. 'Big' does not begin to describe what's coming at us.
Dark Data (New)- Might not have noticed it because ... it is 'Dark Data' 'Big Data' has begun to spin off its own superlatives.
The Cloud (2) -- All that data has got to go somewhere. Hint: it's neither your phone nor your tablet.
Yottabytes (New) - Showing up on lots of technologists' radar lately: a quadrillion gigabytes.
The Next Big Thing (3) -- A cliché rendered ever more meaningless but still on everyone's tongue.
Heisenbug (New) - A bug that disappears when you try to detect it, finally making the list after a steady ascent over the last decade.
3-D Printer (New) - Watch this space. This technology has been used in CAD design for years and science fiction for decades -- but now they are impinging upon everyday life.
Phablet (New) - The Next Big Thing? The odds are against it since consumer goods tend to evolve into single-purpose appliances.
REST (New) - Representational State transfer is slowly climbing its way up the list.
On March 17, 2010, the Global Language Monitor presented the Most Confusing High Tech Buzzwords of the first decade of the 21st century (2000-2009).
HTTP -- HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files.
Flash -- As in Flash Memory. "Flash' is easier to say than " I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling".
God Particle - The Higgs boson, thought to account for mass. The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
Cloud computing - Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
Plasma (as in plasma TV) -- Refers to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing electrical voltages to create an image.
iPod - Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey.
Megapixel - One million pixels or picture elements.
Nano - Widely used to describe anything small as in nanotechnology. Like the word 'mini' which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for 'dwarf'.
Resonate - Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer's desires.
Virtualization - Around since the late '70s, virtualization now applies to everything from infrastructures to I/O.
The studies were released each year on the anniversary of the cookie, the invention that made the World Wide Web practical for widespread surfing, communication, and e-commerce.
Counting English words
GLM announced the 1,000,000th English word on June 10, 2009. This controversial exercise was widely covered in the global media. The count itself was widely criticized by a number of prominent members of the linguistic community, including Geoffrey Nunberg, and Jesse Sheidlower and Benjamin Zimmer. on the grounds that since there is no generally accepted definition of a word, there can never be a definitive count.
The finalists, which met the criteria of a minimum of 25,000 citations with the necessary breadth of geographic distribution and depth of citations, were:
Critics noted that the target date had been changed a number of times from late in 2006 to early in 2009. It was also criticized on grounds that a count is impossible because "word" is not a scientifically valid concept. Google addressed this situation by counting the words in the 15 million scanned texts in their corpus. Global Language Monitor states the general criteria for inclusion on its site, maintaining that it is simply updating the established criteria for printed dictionaries beginning with the works of Samuel Johnson and Noah Webster.
The New York Times quoted Paul JJ Payack as saying that the PQI is "an algorithm that tracks words and phrases in the media and on the Internet in relation to frequency, context and appearance in global media. It is a weighted index that takes into account year-to-year increases and acceleration in the last several months". In general terms, GLM describes its Predictive Quantities Indicator (PQI), used to run its analytics on global language trends and, as a weighted index, factoring in long-term trends, short-term changes, momentum and velocity, using frequency data on words and phrases in the global print and electronic media, on the Internet, and throughout the blogosphere, as well as in proprietary databases (Factiva, Lexis-Nexis, etc.). It can also create "signals" that can be used in a variety of applications.
Obama an English language word
On 20 February 2008 GLM announced that the latest word to enter the English language was "obama", derived from Barack Obama, in its many variations. GLM described Obama- as a "root" for words including obamanomics, obamican, obamamentum, obamacize, obamarama, obamaNation, Obamafy, obamamania and obamacam. GLM announced it to be an accepted word, once it met the group's published criteria: a minimum of 25,000 citations in the global media, as well as achieving the necessary 'breadth' and 'depth' of citations.
^Macintyre, Ben (2006-08-11). "We're all speaking Geek". The Times. London. Retrieved . According to Paul Payack, who runs the Global Language Monitor, there are currently 988,974 words in the English language, with thousands more emerging every month. By his calculation, English will adopt its one millionth word in late November.
^"From Babel to Babble . . . Everyone is Speaking English". Kensington books. Archived from the original on 2009-05-04. Retrieved . in the spring of 2007, the English word count surpassed a million--over ten times the number available in French. At the crest of this linguistic tsunami surfs Paul J.J. Payack, aka the WordMan. As president of the Global Language Monitor
^Walker, Ruth (2009-01-02). "Save the date: English nears a milestone". The Christian Science Monitor. Retrieved . It's April 29, 2009 - plus or minus a few days. That is when the English language is expected to acquire its millionth word. This prediction comes from Global Language Monitor, an organization in Austin, Texas