This article contains content that is written like an advertisement. (November 2019) (Learn how and when to remove this template message)
|Industry||Motion picture special visual effects|
|Headquarters||United Kingdom, United States, Canada|
|Parent||Cultural Investment Holdings|
Framestore is a British animation and visual effects company based on Chancery Lane in London. Formed in 1986, it acquired (and subsequently merged) the Computer Film Company in 1997. The company works across several different areas of the media: feature films, commercials, music videos, feature animation and digital. Framestore employs about 2,500 staff - 1,000 in London, and 1,500 spread across offices in Chicago, New York, Los Angeles, Montreal, Pune in India and Beijing.
Framestore was founded in 1986 by Sharon Reed, William Sargent, Jonathan Hills, Mike McGee and Alison Turner.Tim Webber joined Framestore in 1988 and led the company's push into digital film and television, developing Framestore's virtual camera and motion rig systems. In 1992, Mike Milne started the CGI department, adding computer-generated animation to the company's range of facilities. The company's work covered award-winning images in commercials, music videos, television graphics and television drama. In 1994 its film visual effects division was set up.
In 1997 Framestore acquired the Computer Film Company (CFC), which was one of the UK's first digital film special effects companies, developing technology for digital film scanning, compositing, and output. CFC was founded in London in 1984 by Mike Boudry, Wolfgang Lempp (now CTO at Filmlight) and Neil Harris (Lightworks). CFC's first film was The Fruit Machine, in 1988, which utilised early morphing techniques.
In 2004 Framestore opened their first satellite office in New York City, to focus on advertising. This was followed by another office in Iceland in 2008, which has since been closed and has reopened as a local VFX company, RVX. In 2013 Framestore opened an office in Montreal, followed by another in Los Angeles the same year. In 2014, it launched a production arm.
Early projects for the company include the delivery of its first feature animation project The Tale of Despereaux with Universal; the completion of Europe's first digital intermediate for the film Chicken Run in 2000; contribution of scenes for the 2009 film Avatar, and the completion as a production project of four British feature films which opened in theatres between during 2009 and 2010.
In November 2016, Framestore agreed to let the Shanghai-based Cultural Investment Holdings Co acquire 75% of it for £112.50 million. At the time, Framestore had its main base in London Soho, and additional offices in New York, Montreal, and Los Angeles, employing around 1,400 staff. It was also working on projects such as Fantastic Beasts and Where to Find Them, Beauty and the Beast, and Paddington 2. In April 2017, Framestore opened a third US location, in Chicago, Illinois.
The company also worked on the 2017 film Darkest Hour directed by Joe Wright, working out of the Montreal facility of Framestore to create historically accurate backdrops for 85 shots in the film, including battle scenes.
In its current incarnation, Framestore delivers images for feature films, television drama, advertising, console and online games, internet and mobile phone applications, and at one point has been Europe's largest post-production house.
CFC has been awarded two Scientific and Technical Academy Awards, and 14 Primetime Emmys. In 2008, Framestore won their first Oscar for Best Visual Effects for the film The Golden Compass; they also won the BAFTA Award for that film the same year. Framestore was also nominated for Oscars in 2007 (Superman Returns), in 2009 (The Dark Knight) and again in 2010 (Harry Potter and the Deathly Hallows - Part 1).
Tim Webber was the VFX supervisor on Gravity (2013), and the techniques involved in the film realised by Webber and the Framestore team took three years to complete. The team won the best visual effects awards BAFTA Award for Best Special Visual Effects at the 67th British Academy Film Awards, and the Academy Award for Best Visual Effects award at the 86th Academy Awards.
Framestore has collaborated with companies and advertising agencies to create trade characters, and also created an attempted photorealistic computer-generated Audrey Hepburn for a Galaxy advert. A combination of elements including body doubles, motion capture, FACS and a lighting program called Arnold were used to mimic the appearance of the actress 20 years after her death. The advert drew press attention both for the cutting edge technology utilized and the ethical implications of using a person's likeness posthumously for commercial purposes.