Ford Lio Ho Motor Headquarters
|Owner||Ford Motor Company (70%)|
Liou Ho Spinning (30%)
Ford Lio Ho Motor (Chinese: ) is a Taiwanese-based automaker and the primary dealer of Ford vehicles in Taiwan formed in 1972. It is 70 percent owned by Dearborn, Michigan-based Ford Motor Company. The remaining 30 per cent is owned by investors in the former Lio Ho Automotive Industrial Corporation, which previously assembled Toyota vehicles.
It began operations in 1973, assembling Ford models like the Cortina, Escort, and Granada. In 1974 assembly of the Philippine-made Ford Fiera AUV began, although sales were slow as it was more expensive than its more comfortable Japanese competitors. In the 1980s, it began assembly of Mazda-based models, such as the Laser (Mazda 323), Telstar (Mazda 626) and Festiva (Mazda 121).
Former Ford models unique to Taiwan include the Ford Tierra, based on the Mazda 323 sedan, later rebadged as the facelifted Ford Laser in other Asian markets, the Ford Activa, a rebadged Mazda 323 sedan and hatchback, and the Ford Mondeo Metrostar which later also sold in China, based on the European Mondeo sedan.
Taiwan-market Ford and Mazda vehicles include locally assembled Ford Mondeo, Ford Focus, Ford Fiesta, Ford Escape, Mazda 3, Mazda 5, and Mazda Tribute. Also, all 2007 model year Asia/Pacific (except China and South Korean markets) Ford Escapes are assembled by Ford Lio Ho. The Taiwan-assembled Mondeo is also exported to China and Saudi Arabia. After the ban on diesel-engined passenger cars was lifted in Taiwan in 2004, Ford Liou Ho became the first local manufacturer to build a diesel car. This was a diesel Focus, introduced in August 2007.
Ford Lio Ho Design Technology Center or Ford Design & Research Center was built and established by the end of 2002 in Taipei. The Design Technology Center was in charge of products sold mainly within the Asian Pacific markets including Australia, New Zealand, Philippines, Thailand, Malaysia, Taiwan, Japan, China, and Russia. Noticeable products include the 2005 Ford Equator Concept which later spawned the Asian Pacific Ford Escape (ZC),Ford Tierra, Ford Ixion, Ford Mondeo M2000 facelift, Ford Mondeo Metrostar, Ford Escape ZC extensive facelift and Ford i-Max. With the Ford i-Max being one of the latest products designed by Lio Ho, the Design Technology Center was shut down due to the one Ford strategy.
Ford's Taiwanese affiliate, Ford Lio Ho, has been involved in the alliance. Ford Lio Ho makes the Ford Festiva (based on the previous generation Mazda 121), the Ford Laser and the Ford Telstar, as well as commercial vehicles based on the Mazda Bongo.