|Industry||Motion picture exhibition, distribution and production|
|Fate||Merged with Warner Bros.|
|Founders||Thomas L. Tally|
J. D. Williams
|Products||Motion pictures, film distribution|
Warner Bros. (1928-1936)
First National Pictures was an American motion picture production and distribution company. It was founded in 1917 as First National Exhibitors' Circuit, Inc., an association of independent theater owners in the United States, and became the country's largest theater chain. Expanding from exhibiting movies to distributing them, the company reincorporated in 1919 as Associated First National Theatres, Inc., and Associated First National Pictures, Inc. In 1924 it expanded to become a motion picture production company as First National Pictures, Inc., and became an important studio in the film industry. In September 1928, control of First National passed to Warner Bros., into which it was completely absorbed on November 4, 1929. A number of Warner Bros. films were thereafter branded First National Pictures until 1936, when First National Pictures, Inc., was dissolved.
The First National Exhibitors' Circuit was founded in 1917 by the merger of 25 of the biggest first-run cinema chains in the United States. It eventually controlled over 600 cinemas, more than 200 of them first-run houses (as opposed to the less lucrative second-run or neighborhood theaters to which films moved when their initial box office receipts dwindled).
First National was the brainchild of Thomas L. Tally, who was reacting to the overwhelming influence of Paramount Pictures, which dominated the market. In 1912, he thought that a conglomerate of theaters throughout the nation could buy or produce and distribute its own films. In 1917 Tally and J. D. Williams formed First National Exhibitors' Circuit.
The first film released through First National was the 1916 British film, The Mother of Dartmoor. Between 1917 and 1918, the company made contracts with Mary Pickford and Charlie Chaplin, the first million-dollar deals in the history of film. Chaplin's contract allowed him to produce his films without a set release schedule. However, the production of the feature film The Kid ran so long that the company started to complain. To address their concerns, Chaplin invited the exhibitors to the studio, and they were so impressed by the project and charmed by the players, especially co-star Jackie Coogan, that they agreed to be patient. That patience was ultimately rewarded when The Kid became a major critical and box office success. First National's distribution of films by independent producers is credited with launching careers including that of Louis B. Mayer.
Adolph Zukor of Paramount Pictures was threatened by First National's financial power and its control over the lucrative first-run theaters, and decided to enter the cinema business as well. With a $10 million investment, Paramount built its own chain of first-run movie theaters after a secret plan to merge with First National failed.
First National Exhibitors' Circuit was reincorporated in 1919 as Associated First National Pictures, Inc., and its subsidiary, Associated First National Theatres, Inc., with 5,000 independent theater owners as members. In the early 1920s, Paramount attempted a hostile takeover, buying several of First National's member firms.
Associated First National Pictures expanded from only distributing films to producing them in 1924 and changed its corporate name to First National Pictures, Inc. It built its 62-acre (25 ha) studio lot in Burbank in 1926. The Motion Picture Theatre Owners of America and the Independent Producers' Association declared war in 1925 on what they termed a common enemy—the "film trust" of Metro-Goldwyn-Mayer, Paramount, and First National, which they claimed dominated the industry not only by producing and distributing motion pictures but also by entering into exhibition as well.
The financial success of The Jazz Singer and The Singing Fool enabled Warner Bros. to purchase a majority interest in First National in September 1928. Warner Bros. held 42,000 shares of common stock out of 72,000 outstanding shares while Fox Pictures held 21,000 shares; 12,000 shares were publicly held. Warner Bros. acquired access to First National's affiliated chain of theaters, while First National acquired access to Vitaphone sound equipment. Warner Bros. and First National continued to operate as separate entities.
On November 4, 1929, Fox sold its interest in First National to Warner Bros. for $10 million.:66 The First National studio in Burbank became the official home of Warner Bros.-First National Pictures. Thereafter, First National Pictures became a trade name for the distribution of a designated segment of Warner Bros. product. Forty-five of the 86 Warner Bros. feature films released in 1929 were branded as First National Pictures.:66 Half of the 60 feature films Warner Bros. announced for release in 1933-34 were to be First National Pictures.
Although both studios produced "A" and "B" budget pictures, generally the prestige productions, costume dramas, and musicals were made by Warner Bros., while First National specialized in modern comedies, dramas, and crime stories. Short subjects were made by yet another affiliated company, The Vitaphone Corporation (which took its name from the sound process).
In July 1936, stockholders of First National Pictures, Inc. (primarily Warner Bros.) voted to dissolve the corporation and distribute its assets among the stockholders in line with a new tax law which provided for tax-free consolidations between corporations.
From 1929 to 1958, most Warner Bros. films and promotional posters bore the combined trademark and copyright credits in the opening and closing sequences "A Warner Bros.-First National Picture".