FairPlay is a digital rights management (DRM) technology developed by Apple Inc. It is built into the MP4 multimedia file format as an encrypted AAC audio layer, and is used by the company to protect copyrighted works sold through iTunes Store, allowing only authorized devices to play the content.
The restrictions imposed by FairPlay, mainly limited device compatibility, have sparked criticism, with a lawsuit alleging antitrust violation that was eventually closed in Apple's favor, and various successful efforts to remove the DRM protection from files, with Apple continually updating its software to counteract such projects.
In January 2009, Apple signed deals with all major record labels as well as many independent labels to offer all iTunes music with a DRM-free option.
FairPlay-protected files are regular MP4 container files with an encrypted AAC audio layer. The layer is encrypted using the AES algorithm. The master key required to decrypt the audio layer is also stored in encrypted form in the MP4 container file. The key required to decrypt the master key is called the "user key". When a user registers a new computer with iTunes, the device requests authorization from Apple's servers, thereby gaining a user key. Upon attempting to play a file, the master key stored within the file is then matched to the user key, and if successful, allows playing. FairPlay allows unlimited music burns to CDs and unlimited music synchronization to iPods, but restricts listening to three Mac computers.
In January 2005, an iTunes customer filed a lawsuit against Apple, alleging that the company broke antitrust laws by using FairPlay with iTunes in a way that purchased music would work only with the company's own music player, the iPod, freezing out competitors. In March 2011, Bloomberg reported that Apple's then-CEO Steve Jobs would be required to provide testimony through a deposition. In May 2012, the case was changed into a class action lawsuit. Around the same time, the main antitrust allegation was changed to cover the belief that Apple had deliberately updated the iTunes software with security patches in a way that prevented synchronization compatibility with competing music stores. All iPod owners who had purchased their device between September 12, 2006 and March 31, 2009 were included in the class action lawsuit, unless they opted out. In December 2014, Apple went to trial against the claims raised, with the opposing party's plaintiff lawyers seeking $350 million in damages for nearly eight million affected customers. A few weeks later, the case was closed, with the jury deciding in Apple's favor, citing a then-new version of iTunes as being a "genuine product improvement".
After the introduction of the FairPlay system, multiple parties have attempted and succeeded to circumvent or remove the encryption of FairPlay-protected files. In October 2006, Jon Johansen announced he had reverse engineered FairPlay and would start to license the technology to companies wanting their media to play on Apple's devices. Various media publications have written about DRM removal software, though Apple has continually made efforts in updating its software to counteract these options, resulting in upgraded DRM systems and discontinued DRM removal software.
In July 2004, RealNetworks introduced its Harmony technology. The Harmony technology was built into the company's RealPlayer and allowed users of the RealPlayer Music Store to play their songs on the iPod. In a press release, RealNetworks argued that Harmony was a boon to consumers that "frees" them "from the limitation of being locked into a specific portable device when they buy digital music." In response, Apple issued a statement:
RealNetworks launched an Internet petition titled "Hey Apple! Don't break my iPod", encouraging iPod users to sign up to support Real's action. The petition backfired, with comments criticizing Real's tactics, though some commentators also supported it. At the end of 2004, Apple had updated its software in a way that broke the Harmony technology, prompting RealNetworks to promise a then-upcoming fix.
In August 2005, an SEC filing by RealNetworks disclosed that continued use of the Harmony technology put themselves at considerable risk because of the possibility of a lawsuit from Apple, which would be expensive to defend against, even if the court agreed that the technology was legal. Additionally, the possibility that Apple could change its technology to purposefully "break" Harmony's function raised the possibility that Real's business could be harmed.
On February 6, 2007, Steve Jobs, then-CEO of Apple, published an open letter titled "Thoughts on Music" on the Apple website, calling on the "big four" record labels to sell their music without DRM technology. According to the letter, Apple did not want to use DRM, but was forced to by the four major music labels, with whom Apple has license agreements with, for iTunes sales of music. Jobs' main points were:
Although the open letter initially caused mixed industry reactions, Apple signed a deal with a major record label the following month to offer iTunes customers a purchase option for a higher-quality, DRM-free version of the label's tracks.
Jobs' letter was met with mixed reactions. Bloomberg highlighted several viewpoints. David Pakman, President of non-DRM music retailer eMusic, agreed with Jobs, stating that "consumers prefer a world where the media they purchase is playable on any device, regardless of its manufacturer, and is not burdened by arbitrary usage restrictions. DRM only serves to restrict consumer choice, prevents a larger digital music market from emerging, and often makes consumers unwitting accomplices to the ambitions of technology companies". Mike Bebel, CEO of music subscription service Ruckus, explained his view that the letter was an effort to shift focus, saying that "This is a way for Steve Jobs to take the heat off the fact that he won't open up his proprietary DRM. ... The labels have every right to protect their content, and I don't see it as a vow of good partnership to turn the tables on the labels and tell them they should just get rid of all DRM... He is trying to spin the controversy." An anonymous music label executive said that "it's ironic that the guy who has the most successful example of DRM at every step of the process, the one where people bought boatloads of music last Christmas, is suddenly changing his tune". In an article from The New York Times, Ted Cohen, managing partner at TAG Strategic, commented that the change could be "a clear win for the consumer electronics device world, but a potential disaster for the content companies". The Recording Industry Association of America put particular emphasis on Jobs' self-rejected idea about licensing its FairPlay technology to other companies, saying that such licensing would be "a welcome breakthrough and would be a real victory for fans, artists and labels".
In April 2007, Apple and the record label EMI announced that iTunes Store would begin offering, as an additional higher purchasing option, tracks from EMI's catalog encoded as 256 kbit/s AAC without FairPlay or any other DRM. In January 2009, Apple announced that the entire iTunes Store music catalog would become available in the higher-quality, DRM-free format, after reaching agreements with all the major record labels as well as "thousands of independent labels".Apple Music, Apple's subscription-based music streaming service launched on June 30, 2015, uses the DRM technology.