|Broadcast area||Sydney, Melbourne, Brisbane, Adelaide, Perth, Darwin, Northern NSW & Gold Coast, Regional QLD, Southern NSW & ACT, Griffith, Regional VIC, Mildura, Tasmania, Eastern SA, Regional WA|
|Picture format||576i (SDTV) 16:9|
|Owner||Ten Network Holdings|
(ViacomCBS Networks UK & Australia)
|Launched||11 January 2011|
|Replaced||One SD (Standard definition)|
|Former names||Eleven (2011-2018)|
|Freeview Ten metro (virtual)||11|
|Freeview WIN regional (virtual)||82|
|Freeview SCA Spencer Gulf/Broken Hill (virtual)||55|
|VAST||11 or 55|
10 Peach is an Australian free-to-air television channel operated by Network 10. It was launched on 11 January 2011 as Eleven. It is owned by ElevenCo, which was established as a joint venture between Ten Network Holdings and ViacomCBS Domestic Media Networks; the latter would ultimately acquire Network Ten in 2017.
The channel focuses primarily on programming targeting a young adult audience, and is the current home of Neighbours--the longest-running drama series on Australian television. Prior to the launch of 10 Shake in September 2020, the channel also aired children's programming.
Prior to the launch of the channel, Ten Network Holdings, at the time an independent company, established a joint venture company named ElevenCo with international distributor CBS Studios International. Ten held a two-thirds equity stake in the venture, with CBS holding the remaining share. Under the arrangement, Eleven gained access to programming from CBS's back catalogue. Ten Network Holdings entered administration in 2017 and was subsequently acquired by CBS Corporation, ultimately giving CBS full ownership of Eleven. CBS ultimately merged with Viacom, making 10 Peach a sister network to MTV and Nickelodeon.
On 31 October 2018, the channel rebranded as 10 Peach, as part of a larger rebranding of Network Ten. The new name is intended to provide a clearer scope for the channel's programming; Network 10's chief content officer Beverley McGarvey strangely described "Peach" as feeling "relaxed" and "almost a guilty pleasure" to viewers, with programmes such as Neighbours, Supernatural, This Is Us, and Will & Grace, and would attempt to represent all that the peach fruit itself stood for.
10 Peach offers catch-up and encore presentations from Channel 10. It features a mix of repeated old shows, new shows to Australian television, and shows that would make their debut on Australian free-to-air television.
Some of Ten's shows aimed at a younger demographic, most notably Neighbours, were moved to Eleven for the launch of the new channel. This was part of Ten's re-branding to target the older demographic. The decision to move Neighbours and other shows was to also make way for a new current affairs show in Ten's 6:00-7:00pm timeslot. In 2015 Neighbours was Eleven's highest-rating program and the number-one regular Australian program on the digital multichannels, averaging 278,000 viewers.
On 27 February 2012, Toasted TV was moved from Ten to Eleven due to a number of changes to their morning line-up, which included the launch of Breakfast. On 4 November 2013, more of Ten's shows including Totally Wild, Scope, Wurrawhy and Mako: Island of Secrets moved due to the launch of Wake Up and Studio 10. Other first-run Australian content on 10 Peach includes Couch Time, The Loop and Bondi Ink Tattoo.
On 6 April 2020, a six-hour programming block of Nickelodeon children's content was added to the network, which aired under the Toasted TV branding. This ran until 27 September, when children's programming was entirely moved to 10 Shake. Toasted TV was cancelled, with its final episode airing on 18 September.
The channel is also available to regional Australia viewers through Southern Cross Austereo's owned-and-operated station SGS/SCN in regional South Australia, and WIN Television through its owned-and-operated stations VTV in Regional Victoria, WIN in Southern New South Wales/Australian Capital Territory, RTQ in Regional Queensland, STV in Mildura, TVT in Tasmania, NRN in Northern New South Wales, WOW in regional Western Australia, MGS/LRS in eastern South Australia, and AMN in Griffith and the MIA. Digital joint venture stations DTD in Darwin, and CDT in Remote Central & Eastern Australia also carry 10 Peach.