|Legal status||Charity (no. 1042046)|
|Headquarters||76 Vincent Square, SW1P 2PD|
Demos is a think tank based in the United Kingdom with a cross-party political viewpoint. It was founded in 1993 and specialises in social policy, developing evidence-based solutions in a range of areas - from education and skills to health and housing.
Demos also houses the Centre for the Analysis of Social Media, which leads the study of how the rise of the digital world affects politics, policy and decision-making.
The current Chief Executive is Polly Mackenzie, who joined the think tank in January 2018 and previously worked as the Director of Policy to the Deputy Prime Minister from 2010-15.
Demos historically published a quarterly journal, titled Demos Quarterly, which features articles from politicians, academics and Demos researchers.
The organisation is an independently registered educational charity.
Demos was founded in 1993 by former Marxism Today editor Martin Jacques, and Geoff Mulgan, who became its first director. It was formed in response to what Mulgan, Jacques and others saw as a crisis in politics in Britain, with voter engagement in decline and political institutions unable in their view to adapt to major social changes. Demos was conceived as a network of networks which could draw together different sources of ideas and expertise to improve public policy.
In the run-up to the 1997 general election it was seen as being close to the Labour Party, in particular its then leader Tony Blair. It defines itself, however, as independent of any political party. Geoff Mulgan went on to work inside Downing Street in 1997. At that time Demos was seen as central to New Labour's vision for Britain.
Between 1998 and 2006, under Director Tom Bentley, it moved away from being just a think tank and an increasing part of its workload was described as 'public interest consultancy'. It also did an increasing amount of work internationally. Demos works with a number of partners including government departments, public sector agencies and charities.
In 2007, a brief spell by Madeleine Bunting as Director was followed by the appointment of Catherine Fieschi, who stepped down in July 2008 and was succeeded by Richard Reeves, a former economic journalist, Director of Research at the Work Foundation and biographer of John Stuart Mill. Reeves also co-presented the 2005 BBC programme 'Making Slough Happy', a social experiment to improve the well-being of residents of a British town.
On 9 August 2006, in a speech at a Demos conference, British Home Secretary Dr John Reid stated that Britons 'may have to modify their notion of freedom', as a result of his plans, claiming that freedom is 'misused and abused by terrorists.'
Over the summer of 2008, Demos cut back its workforce (from 23 full-time staff in January 2008 to 17 by September 2008) and did not attend any political party conferences, leading to speculation that it was in financial difficulty.
Following his appointment in 2010, as Special Adviser to the Deputy Prime Minister, Nick Clegg, Richard Reeves stepped down as Demos's Director and was replaced by former Economic Secretary to the Treasury Kitty Ussher. She left Demos in 2012, with David Goodhart taking over as Director. In 2011 Ben Rogers created Centre for London within Demos, before establishing as an independent charity in 2013.
In January 2012, Demos set up the Centre for the Analysis of Social Media (CASM) to research trends in social media, and the role online conversations can play in political engagement and social policy research. CASM led digital media monitoring for the 2015 British Election and focuses on how the rise of the digital world affects politics, policy and decision-making.
In January 2014, Claudia Wood became Demos's Chief Executive. She had joined Demos in 2009, after leading policy in other UK think tanks and in Tony Blair's strategy unit.
Polly Mackenzie joined Demos as the new Director in January 2018. She previously worked for Nick Clegg from 2006 to 2015, helping to write the 2010 Coalition Agreement, and served as Director of Policy to the Deputy Prime Minister from 2010-15.
|Chief Executive||Polly Mackenzie|
|Head of Research||Heather Rolfe|
|Chief Economist||Kitty Ussher|
|Director, Centre for the Analysis of Social Media||Alex Krasodomski-Jones|
|Director of External Affairs||Maeve Thompson|
|Research Director, Centre for the Analysis of Social Media||Carl Miller|
|Senior Fellow||Jamie Bartlett|
|Senior Fellow||Charles Seaford|