|Concert for Diana|
|Dates||1 July 2007|
|Location(s)||Wembley Stadium, London, United Kingdom|
|Founded by||Prince William|
Concert for Diana was a benefit concert held at the newly built Wembley Stadium in London, United Kingdom in honour of Diana, Princess of Wales, on 1 July 2007, which would have been her 46th birthday. 31 August that year brought the 10th anniversary of her death. The concert was hosted by Diana's sons, Prince William and Prince Harry, who helped to organise many of the world's most famous entertainers and singers to perform. Proceeds from the concert went to Diana's charities, as well as to charities of which William and Harry are patrons.
The concert was broadcast in 140 different countries across the world with an estimated potential audience of 500 million. In December 2006, 22,500 tickets were made available for purchase for the concert, selling out in just 17 minutes, while 63,000 people turned out to Wembley Stadium to watch the performances to commemorate Diana. At the end of the performances, a video montage of Diana as a child was presented, accompanied by the Queen song "These Are the Days of Our Lives".
The concert started at 16:00 BST and finished at approximately 22:15 BST - there were two short intermissions during the concert. A 2-Disc DVD set of the full concert was released on 5 November 2007. A Blu-ray high definition release of the full concert and documentary was released in November 2008.
The Prince of Wales was not among the spectators. Together with the Queen, then Prime Minister Gordon Brown and his predecessor Tony Blair, he was among the guests at the Diana, Princess of Wales memorial service on 31 August 2007 in the Guards Chapel.
The concert was broadcast in 140 countries. Jamie Theakston, Fearne Cotton and Claudia Winkleman presented for the BBC and many other television channels across the world. In the United States, VH1's coverage was presented by Aamer Haleem, Kate Thornton and Dave Berry.
The concert was watched by an average of 8.9 million viewers, and peaked with 14.8 million. Over the 8-hour period it had a 44% viewing share. It received considerably more viewers than the Live Earth concert which was broadcast a week later.
Unlike other international events, the Concert for Diana wasn't broadcast by RAI. The live feed was aired by satellite broadcaster Sky Italia on its Sky Vivo channel from 17:00 to 23:00. The concert was also broadcast on commercial radio by RTL 102.5.
In Canada, the concert was broadcast live on CTV with a two-hour primetime special highlighting the best performances. The concert reached 2.8 million viewers and the primetime recap peaked at nearly 1 million viewers.
DStv carried it in Africa by showing it on a dedicated channel for the event. Prior to the concert there were television specials on the channel. Star TV throughout Asia, except Japan where it was shown by WOWOW.
A number of broadcasters showed the concert in Europe. Some countries saw the entire show live, others had only highlights. In Germany the broadcaster RTL II showed the highlights from 8.15 pm- 12.15 am CEST
As with many live televised events, the Concert for Diana had a few technical problems, the most obvious of which occurred during comedian Ricky Gervais's stand up routine, before Elton John's musical finale. As a planned seven-minute routine became twelve minutes, viewers saw Gervais play to the sympathies of the crowd as a stagehand held up signs saying 'two minutes', then 'one minute'. The stand-up comic delivered a rendition of a song that David Bowie performed on his show Extras before finally being told to 'throw to the BBC' and presenters Claudia Winkleman and Jamie Theakston. During the extended piece, he performed his famous "dance" from The Office.
All net proceeds from the Concert went to the charities chosen by Princes William and Harry. These charities include Diana, Princess of Wales Memorial Fund, Centrepoint and Sentebale, a charity founded in April 2006, by Prince Harry and Lesotho's Prince Seeiso. It helps vulnerable children and young people in Lesotho - particularly those orphaned as a result of AIDS.
During the airing of the concert, Diana, was hailed for her generous charity work with the Chain of Hope, Luton Indoor Bowling Club, and British Deaf Association charities. She was also celebrated for her work with the British Red Cross in helping get the word out on land mines in Angola.