The California Roots Music and Art Festival (Cali Roots) is an American annual music and art festival, featuring reggae-rock-folk-hip hop acts and live painting on-stage. It is held at the Monterey County Fairgrounds in Monterey, California, home of the Monterey Pop Festival in 1967 where Jimi Hendrix set his guitar on fire. In its first year in 2010, The California Roots Festival started as a one-day event headlined by the Dirty Heads and Tribal Seeds.
California Roots was founded by Jeff Monser. Together Jeff Monser and Co-Producer, Veteran Talent Buyer Dan Sheehan have created unique event, that has blossomed and grown in into America's largest reggae festivals, boasting 13,000+ people each day of the three-day event.
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